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Roofing and gutter companies in the Hickory-Lenoir-Morganton, NC metro area
How the Hickory-Lenoir-Morganton, NC metro area compares with other metro areas and the U.S. for roofing and gutter companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #277 of 381 scored metro areas
#15 of 15 scored metro areas based in North Carolina
- Listings
- 59
- 4 chain locations (7%)
- Official establishments
- 32
- +20.0% since 2019
- Household spending a year
- $393.1M
- On home repairs, maintenance and insurance · $2,628 a household
- Spending per listing
- $6.7M
- 21% below the U.S.
- Listings per 10k households
- 3.9
- 8% above the U.S.
- Population, 2025
- 376,890
- +3.2% since 2020
See the roofing and gutter companies around any address in the Hickory-Lenoir-Morganton metro area
The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $2,628 per household (13% below the U.S. average), households in the Hickory-Lenoir-Morganton metro area spend about $393.1M a year on home repairs, maintenance and insurance. Spread across 59 roofing and gutter companies, that is $6.7M per company, 21% below the U.S. figure of $8.5M. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies.
The Hickory-Lenoir-Morganton metro area has 59 roofing and gutter companies on map listings as of September 2026. Of those, 4 are chain locations, or 7%, against 4% across the U.S. Per 10,000 households, that is 3.9, 8% above the U.S. rate of 3.6.
The official count of businesses with payroll classed as roofing contractors in the Hickory-Lenoir-Morganton metro area was 32 in 2023, up 20.0% from 2019. That is one for every 4,674 households, against one for every 5,063 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $274K have gone to businesses classed as roofing contractors in the Hickory-Lenoir-Morganton metro area.
Between 2020 and 2025, the population of the Hickory-Lenoir-Morganton metro area grew 3.2%, in step with the U.S. (+3.1%). The Groundwork market score for roofing and gutter companies in the Hickory-Lenoir-Morganton metro area is 39 (lower middle), #277 of 381 scored metro areas and #15 of 15 scored metro areas based in North Carolina.
How the Hickory-Lenoir-Morganton metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hickory-Lenoir-Morganton metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.9 | 3.9 | 3.6 |
| Spending per listing | $6.7M | $7.4M | $8.5M |
| Households per official establishment | 4,674 | 5,248 | 5,063 |
| Official establishment growth, 2019–2023 | +20.0% | +24.6% | +20.4% |
| Population growth, 2020–2025 | +3.2% | +7.2% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,628 | $2,889 | $3,018 |
| Median household income | $62,787 | $72,388 | $80,734 |
| Groundwork market score | 39 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32+20.0% over the period
- Employees, 2023
- 172
- Annual payroll, 2023
- $7.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 594 chain locations
- Listings at the U.S. rate for this spending
- 47The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $274K
SBA-backed loans to businesses classed as roofing contractors in the Hickory-Lenoir-Morganton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hickory-Lenoir-Morganton metro area
- Population, 2025 estimate
- 376,890+3.2% since 2020
- Households
- 149,578
- Median age
- 43.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 1,640 sq. mi.
- People per square mile
- 225
- Median household income
- $62,787+30.5% vs. 2015–2019, before inflation
- Average household income
- $83,592
- Median home value
- $215,600
- Jobs located here
- 158,748
- Daytime population
- 362,333Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hickory-Lenoir-Morganton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.
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Free10 actions over 3 days, no cardRoofing and gutters across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for roofing and gutter companies, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Hickory-Lenoir-Morganton metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 87 | 54 | 2.2 | $14.6M | +7.5% | #2 of 381 |
| 2Goldsboro, NC | 70 | 11 | 2.3 | $11.2M | +3.8% | #42 of 381 |
| 3Pinehurst-Southern Pines, NC | 69 | 17 | 3.9 | $7.8M | +10.3% | #49 of 381 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 65 | 216 | 3.1 | $9.9M | +0.9% | #74 of 381 |
| 4Rocky Mount, NC | 62 | 13 | 2.2 | $11.6M | +2.8% | #93 of 381 |
| 5Charlotte-Concord-Gastonia, NC-SC | 62 | 451 | 4.2 | $7.5M | +10.1% | #97 of 381 |
| 6Winston-Salem, NC | 60 | 88 | 3.1 | $8.8M | +5.3% | #119 of 381 |
| 7Jacksonville, NC | 57 | 35 | 4.7 | $5.8M | +6.0% | #137 of 381 |
| 8Raleigh-Cary, NC | 54 | 302 | 5.3 | $6.4M | +12.6% | #162 of 381 |
| 9Fayetteville, NC | 53 | 52 | 3.5 | $7.5M | +1.6% | #170 of 381 |
| 15Hickory-Lenoir-Morganton, NC | 39 | 59 | 3.9 | $6.7M | +3.2% | #277 of 381 |
Other business types in the Hickory-Lenoir-Morganton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades42
- HVAC and plumbing46
- Electricians43
- Roofing and gutters39
- Lawn, cleaning and pest control53
- Landscaping and lawn care53
- House cleaning52
- Pest control56
Real estate
Funeral services
Questions
How many roofing and gutter companies are in the Hickory-Lenoir-Morganton, NC metro area?
Map listings as of September 2026 show 59 roofing and gutter companies in the Hickory-Lenoir-Morganton metro area. 4 of them (7%) are chain locations. The listings count roofers and gutter companies. Official counts show 32 businesses with payroll classed as roofing contractors in 2023, up 20.0% from 2019.
How much do households in the Hickory-Lenoir-Morganton, NC metro area spend on home repairs, maintenance and insurance?
About $393.1M a year, or $2,628 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 59 roofing and gutter companies on map listings, it comes to $6.7M per company. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade. It is estimated from the incomes of the 149,578 households in the Hickory-Lenoir-Morganton metro area and national spending patterns by income.
How does the Hickory-Lenoir-Morganton, NC metro area compare with the U.S. for roofing and gutter companies?
The Hickory-Lenoir-Morganton metro area has 3.9 roofing and gutter companies per 10,000 households, 8% above the U.S. rate of 3.6. Spending per company is $6.7M, 21% below the U.S. figure of $8.5M. At the U.S. ratio of roofing and gutter companies to household spending, the Hickory-Lenoir-Morganton metro area would have about 47, against 59 on map listings. There is one business with payroll in the industry for every 4,674 households, against one for every 5,063 across the U.S. The official count rose 20.0% from 2019 to 2023, against +20.4% for the U.S.
How fast is the Hickory-Lenoir-Morganton, NC metro area growing?
Population estimates put the Hickory-Lenoir-Morganton metro area at 376,890 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 149,578 households. Median household income in the Hickory-Lenoir-Morganton metro area is $62,787, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hickory-Lenoir-Morganton metro area scores 39 for roofing and gutter companies (lower middle), #277 of 381 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hickory-Lenoir-Morganton metro area. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for roofing and gutter companies · All 56 business types in the Hickory-Lenoir-Morganton metro area
Screening a site or an acquisition in the Hickory-Lenoir-Morganton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.