Real estate · Metro area · North Carolina
Mortgage brokers and lenders in the Hickory-Lenoir-Morganton, NC metro area
Competitor counts, household spending and official business counts for mortgage brokers and lenders in the Hickory-Lenoir-Morganton, NC metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #108 of 373 scored metro areas
#4 of 14 scored metro areas based in North Carolina
- Listings
- 38
- 12 chain locations (32%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $2.1B
- On rent and homeowner costs · $14,032 a household
- Housing spending per listing (U.S. = 100)
- 142
- 42% above the U.S.
- Listings per 10k households
- 2.5
- 42% below the U.S.
- Population, 2025
- 376,890
- +3.2% since 2020
See the mortgage brokers and lenders around any address in the Hickory-Lenoir-Morganton metro area
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in the Hickory-Lenoir-Morganton metro area comes to about $2.1B a year: $14,032 per household, 16% below the U.S. average. Housing spending per office is 42% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.
There are 38 mortgage brokers and lenders on map listings in the Hickory-Lenoir-Morganton metro area as of September 2026. 12 of them (32%) are chain locations, against 21% across the U.S. That is 2.5 per 10,000 households, 42% below the U.S. rate of 4.3.
In 2023, official counts showed 16 businesses with payroll in the Hickory-Lenoir-Morganton metro area classed as mortgage brokers and real estate lenders. That is one for every 9,349 households, against one for every 4,897 across the U.S.
Between 2020 and 2025, the population of the Hickory-Lenoir-Morganton metro area grew 3.2%, in step with the U.S. (+3.1%). The Groundwork market score for mortgage brokers and lenders in the Hickory-Lenoir-Morganton metro area is 59 (upper middle), #108 of 373 scored metro areas and #4 of 14 scored metro areas based in North Carolina.
How the Hickory-Lenoir-Morganton metro area compares
The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Hickory-Lenoir-Morganton metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 4.1 | 4.3 |
| Housing spending per listing (U.S. = 100) | 142 | 95 | 100 |
| Households per official establishment | 9,349 | 5,469 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +19.9% | +9.5% |
| Population growth, 2020–2025 | +3.2% | +7.2% | +3.1% |
| Spending per household on rent and homeowner costs | $14,032 | $15,139 | $16,661 |
| Median household income | $62,787 | $72,388 | $80,734 |
| Groundwork market score | 59 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 40
- Annual payroll, 2023
- $2.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3812 chain locations
- Listings at the U.S. rate for this spending
- 54The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in the Hickory-Lenoir-Morganton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hickory-Lenoir-Morganton metro area
- Population, 2025 estimate
- 376,890+3.2% since 2020
- Households
- 149,578
- Median age
- 43.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 1,640 sq. mi.
- People per square mile
- 225
- Median household income
- $62,787+30.5% vs. 2015–2019, before inflation
- Average household income
- $83,592
- Median home value
- $215,600
- Jobs located here
- 158,748
- Daytime population
- 362,333Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hickory-Lenoir-Morganton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for mortgage brokers and lenders, numbered among those based in North Carolina, with the Hickory-Lenoir-Morganton metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Winston-Salem, NC | 77 | 49 | 1.7 | 214 | +5.3% | #11 of 373 |
| 2Durham-Chapel Hill, NC | 72 | 66 | 2.7 | 157 | +7.5% | #24 of 373 |
| 3Burlington, NC | 64 | 18 | 2.6 | 143 | +8.5% | #66 of 373 |
| 4Hickory-Lenoir-Morganton, NC | 59 | 38 | 2.5 | 142 | +3.2% | #108 of 373 |
| 5Greensboro-High Point, NC | 54 | 96 | 3.0 | 122 | +4.1% | #153 of 373 |
| 6Goldsboro, NC | 52 | 18 | 3.8 | 94 | +3.8% | #169 of 373 |
| 7Jacksonville, NC | 44 | 29 | 3.9 | 95 | +6.0% | #230 of 373 |
| 8Greenville, NC | 44 | 30 | 4.0 | 88 | +5.4% | #233 of 373 |
| 9Raleigh-Cary, NC | 42 | 346 | 6.0 | 73 | +12.6% | #250 of 373 |
| 10Fayetteville, NC | 40 | 56 | 3.8 | 95 | +1.6% | #262 of 373 |
Other business types in the Hickory-Lenoir-Morganton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate62
- Real estate agents and brokers60
- Property management66
- Mortgage brokers and lenders59
- Home inspectors
Funeral services
Questions
How many mortgage brokers and lenders are in the Hickory-Lenoir-Morganton, NC metro area?
As of September 2026, map listings count 38 mortgage brokers and lenders in the Hickory-Lenoir-Morganton metro area. 12 of them (32%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 16 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in the Hickory-Lenoir-Morganton, NC metro area spend on rent and homeowner costs?
About $2.1B a year, or $14,032 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). For the 38 mortgage brokers and lenders on map listings, housing spending per office is 42% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 149,578 households in the Hickory-Lenoir-Morganton metro area and national spending patterns by income.
How does the Hickory-Lenoir-Morganton, NC metro area compare with the U.S. for mortgage brokers and lenders?
The Hickory-Lenoir-Morganton metro area has 2.5 mortgage brokers and lenders per 10,000 households, 42% below the U.S. rate of 4.3. The index of housing spending per office is 142, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, the Hickory-Lenoir-Morganton metro area would have about 54, against 38 on map listings. There is one business with payroll in the industry for every 9,349 households, against one for every 4,897 across the U.S.
How fast is the Hickory-Lenoir-Morganton, NC metro area growing?
Population estimates put the Hickory-Lenoir-Morganton metro area at 376,890 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 149,578 households. Median household income in the Hickory-Lenoir-Morganton metro area is $62,787, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hickory-Lenoir-Morganton metro area scores 59 for mortgage brokers and lenders (upper middle), #108 of 373 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hickory-Lenoir-Morganton metro area. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in the Hickory-Lenoir-Morganton metro area
Screening a site or an acquisition in the Hickory-Lenoir-Morganton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.