Beauty and personal care · Small-town market · New York
Barbershops in the Monticello, NY area
The barbershops in the Monticello, NY area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #89 of 377 scored small-town markets
#2 of 12 scored small-town markets based in New York
- Listings
- 15
- 4 chain locations (27%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $30.8M
- On personal care products and services · $979 a household
- Spending per listing
- $2.1M
- 9% above the U.S.
- Listings per 10k households
- 4.8
- 9% below the U.S.
- Population, 2025
- 80,586
- +2.7% since 2020
See the barbershops around any address in the Monticello area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Monticello area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Monticello area comes to about $30.8M a year: $979 per household, 3% below the U.S. average. That works out to $2.1M per shop, 9% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
The Monticello area has 15 barbershops on map listings as of September 2026. Chain locations make up 27% of them, against 12% across the U.S. That comes to 4.8 for every 10,000 households, 9% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in the Monticello area, since they leave out counts under 3. Official counts list 21 one-person businesses without payroll.
Population estimates put the population change in the Monticello area from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). The Groundwork market score for barbershops in the Monticello area is 67 (upper middle), #89 of 377 scored small-town markets and #2 of 12 scored small-town markets based in New York. That puts it in the top quarter of small-town markets.
How the Monticello area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Monticello area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.8 | 5.9 | 5.3 |
| Spending per listing | $2.1M | $1.8M | $1.9M |
| Households per official establishment | n/a | 7,704 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | −0.4% | +28.5% |
| Population growth, 2020–2025 | +2.7% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $979 | $1,070 | $1,005 |
| Median household income | $72,382 | $85,974 | $80,734 |
| Groundwork market score | 67 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 154 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Monticello area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Monticello area
- Population, 2025 estimate
- 80,586+2.7% since 2020
- Households
- 31,434
- Median age
- 41.9
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 968 sq. mi.
- People per square mile
- 82
- Median household income
- $72,382
- Average household income
- $105,703
- Median home value
- $249,000
- Jobs located here
- 27,765
- Daytime population
- 75,219Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Monticello area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Monticello area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across New York
Every New York market ranked →The highest-scoring small-town markets in New York for barbershops, numbered among those based in New York, with the Monticello area marked.
Top small-town markets in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Plattsburgh, NY | 69 | 7 | 2.1 | $4.5M | −2.0% | #74 of 377 |
| 2Monticello, NY | 67 | 15 | 4.8 | $2.1M | +2.7% | #89 of 377 |
| 3Corning, NY | 60 | 13 | 3.3 | $2.7M | −1.6% | #124 of 377 |
| 4Gloversville, NY | 56 | 8 | 3.5 | $2.6M | −1.6% | #153 of 377 |
| 5Cortland, NY | 56 | 7 | 3.7 | $2.5M | −1.9% | #154 of 377 |
| 6Oneonta, NY | 56 | 13 | 5.6 | $1.7M | +3.8% | #159 of 377 |
| 7Batavia, NY | 54 | 12 | 4.8 | $1.9M | +0.2% | #169 of 377 |
| 8Jamestown-Dunkirk, NY | 51 | 17 | 3.2 | $2.7M | −2.6% | #189 of 377 |
| 9Auburn, NY | 51 | 13 | 4.1 | $2.2M | −2.3% | #192 of 377 |
| 10Seneca Falls, NY | 48 | 6 | 4.4 | $2.1M | −1.7% | #209 of 377 |
Other business types in the Monticello area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas81
- Hair salons85
- Barbershops67
- Nail salons73
- Spas and skin care83
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Monticello, NY area?
Map listings as of September 2026 show 15 barbershops in the Monticello area. 4 of them (27%) are chain locations. The listings count barbershops. No official count is published for barber shops in the Monticello area: counts under 3 are left out. Official counts also show 21 one-person businesses without payroll.
How much do households in the Monticello, NY area spend on personal care products and services?
About $30.8M a year, or $979 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 15 barbershops on map listings, it comes to $2.1M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 31,434 households in the Monticello area and national spending patterns by income.
How does the Monticello, NY area compare with the U.S. for barbershops?
The Monticello area has 4.8 barbershops per 10,000 households, 9% below the U.S. rate of 5.3. Spending per shop is $2.1M, 9% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Monticello area would have about 16, against 15 on map listings.
How fast is the Monticello, NY area growing?
Population estimates put the Monticello area at 80,586 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 31,434 households. The median household income in the Monticello area is $72,382 a year, 10% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Monticello area scores 67 for barbershops (upper middle), #89 of 377 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Monticello area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Monticello area
Screening a site or an acquisition in the Monticello area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Monticello area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.