Groundwork

Real estate · Small-town market · Arkansas

Real estate agents and brokers in the Paragould, AR area

The real estate agents and brokers in the Paragould, AR area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #323 of 533 scored small-town markets
#9 of 13 scored small-town markets based in Arkansas

Listings
39
1 chain location (3%)
Official establishments
10
Businesses with payroll, 2023
Household spending a year
$243.3M
On rent and homeowner costs · $13,524 a household
Housing spending per listing (U.S. = 100)
114
14% above the U.S.
Listings per 10k households
21.7
29% below the U.S.
Population, 2025
47,411
+3.4% since 2020

See the real estate agents and brokers around any address in the Paragould area

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Paragould area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on rent and homeowner costs in the Paragould area comes to about $243.3M a year: $13,524 per household, 19% below the U.S. average. Housing spending per office is 14% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

There are 39 real estate agents and brokers on map listings in the Paragould area as of September 2026. One of them (3%) is a chain location, against 4% across the U.S. That is 21.7 per 10,000 households, 29% below the U.S. rate of 30.6.

The official count of businesses with payroll classed as offices of real estate agents and brokers in the Paragould area was 10 in 2023. That is one for every 1,799 households, against one for every 788 across the U.S.

Population estimates put the population change in the Paragould area from 2020 to 2025 at +3.4%, in step with the U.S. (+3.1%). The Paragould area scores 46 (lower middle) on the Groundwork market score for real estate agents and brokers, ranking #323 of 533 scored small-town markets and #9 of 13 scored small-town markets based in Arkansas.

How the Paragould area compares

The same measures for Arkansas and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Paragould, AR area compared with Arkansas and the U.S.
MeasureParagould areaArkansasU.S.
Listings per 10k households21.723.730.6
Housing spending per listing (U.S. = 100)114109100
Households per official establishment1,7991,053788
Official establishment growth, 2019–2023n/a+28.4%+20.1%
Population growth, 2020–2025+3.4%+3.3%+3.1%
Spending per household on rent and homeowner costs$13,524$14,055$16,661
Median household income$57,839$60,773$80,734
Groundwork market score4650

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10
Employees, 2023
15
Annual payroll, 2023
$475K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
391 chain location
Listings at the U.S. rate for this spending
45The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Paragould area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Paragould area

Population, 2025 estimate
47,411+3.4% since 2020
Households
17,994
Median age
39.4
Homes lived in by their owners
66%
Vehicles per household
1.8
Land area
577 sq. mi.
People per square mile
80
Median household income
$57,839+22.9% vs. 2015–2019, before inflation
Average household income
$72,756
Median home value
$169,300
Jobs located here
21,057
Daytime population
48,090Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Paragould area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of the Paragould area. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Arkansas

Every Arkansas market ranked →

The highest-scoring small-town markets in Arkansas for real estate agents and brokers, numbered among those based in Arkansas, with the Paragould area marked.

Top small-town markets in Arkansas

Small-town markets in Arkansas ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Batesville, AR582114.3173+2.2%#155 of 533
2Pine Bluff, AR573111.5208−5.6%#162 of 533
3Camden, AR561110.7226−3.6%#174 of 533
4El Dorado, AR532114.0176−5.2%#216 of 533
5Searcy, AR524816.2151+4.2%#235 of 533
6Arkadelphia, AR501012.3197−2.2%#255 of 533
7Blytheville, AR491711.0223−6.7%#268 of 533
8Russellville, AR495115.6160+1.6%#272 of 533
9Paragould, AR463921.7114+3.4%#323 of 533
10Mountain Home, AR373417.6136+3.1%#426 of 533

Other business types in the Paragould area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in the Paragould, AR area?

As of September 2026, map listings count 39 real estate agents and brokers in the Paragould area. One of them (3%) is a chain location. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 10 businesses with payroll classed as offices of real estate agents and brokers in 2023.

How much do households in the Paragould, AR area spend on rent and homeowner costs?

About $243.3M a year, or $13,524 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). For the 39 real estate agents and brokers on map listings, housing spending per office is 14% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 17,994 households in the Paragould area and national spending patterns by income.

How does the Paragould, AR area compare with the U.S. for real estate agents and brokers?

The Paragould area has 21.7 real estate agents and brokers per 10,000 households, 29% below the U.S. rate of 30.6. The index of housing spending per office is 114, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Paragould area would have about 45, against 39 on map listings. There is one business with payroll in the industry for every 1,799 households, against one for every 788 across the U.S.

How fast is the Paragould, AR area growing?

Population estimates put the Paragould area at 47,411 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 17,994 households. Median household income in the Paragould area is $57,839, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Paragould area scores 46 for real estate agents and brokers (lower middle), #323 of 533 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Paragould area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in the Paragould area

Screening a site or an acquisition in the Paragould area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Paragould area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.