Beauty and personal care · Small-town market · Arkansas
Hair salons in the Paragould, AR area
Competitor counts, household spending and official business counts for hair salons in the Paragould, AR area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #219 of 538 scored small-town markets
#1 of 14 scored small-town markets based in Arkansas
- Listings
- 36
- 8 chain locations (22%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $14M
- On personal care products and services · $776 a household
- Spending per listing
- $388K
- 10% below the U.S.
- Listings per 10k households
- 20.0
- 15% below the U.S.
- Population, 2025
- 47,411
- +3.4% since 2020
See the hair salons around any address in the Paragould area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Paragould area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Paragould area comes to about $14M a year: $776 per household, 23% below the U.S. average. That works out to $388K per salon, 10% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 36 hair salons on map listings in the Paragould area as of September 2026. 8 of them (22%) are chain locations, against 14% across the U.S. That comes to 20.0 for every 10,000 households, 15% below the U.S. rate of 23.4.
Official counts show 4 businesses with payroll classed as beauty salons in the Paragould area in 2023. That is one for every 4,499 households, against one for every 1,535 across the U.S. Another 124 one-person businesses have no payroll, by official counts.
Population estimates put the population change in the Paragould area from 2020 to 2025 at +3.4%, in step with the U.S. (+3.1%). The Groundwork market score for hair salons in the Paragould area is 55 (upper middle), #219 of 538 scored small-town markets and #1 of 14 scored small-town markets based in Arkansas.
How the Paragould area compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Paragould area | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.0 | 23.0 | 23.4 |
| Spending per listing | $388K | $354K | $430K |
| Households per official establishment | 4,499 | 2,662 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +16.5% | +6.0% |
| Population growth, 2020–2025 | +3.4% | +3.3% | +3.1% |
| Spending per household on personal care products and services | $776 | $815 | $1,005 |
| Median household income | $57,839 | $60,773 | $80,734 |
| Groundwork market score | 55 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 26
- Annual payroll, 2023
- $446K
- One-person businesses, 2023
- 124Businesses with no payroll
- Map listings, September 2026
- 368 chain locations
- Listings at the U.S. rate for this spending
- 32The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Paragould area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Paragould area
- Population, 2025 estimate
- 47,411+3.4% since 2020
- Households
- 17,994
- Median age
- 39.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 577 sq. mi.
- People per square mile
- 80
- Median household income
- $57,839+22.9% vs. 2015–2019, before inflation
- Average household income
- $72,756
- Median home value
- $169,300
- Jobs located here
- 21,057
- Daytime population
- 48,090Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Paragould area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Paragould area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Arkansas
Every Arkansas market ranked →The highest-scoring small-town markets in Arkansas for hair salons, numbered among those based in Arkansas, with the Paragould area marked.
Top small-town markets in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Paragould, AR | 55 | 36 | 20.0 | $388K | +3.4% | #219 of 538 |
| 2Forrest City, AR | 47 | 5 | 6.4 | $1M | −5.3% | #305 of 538 |
| 3Mountain Home, AR | 47 | 33 | 17.1 | $432K | +3.1% | #309 of 538 |
| 4Batesville, AR | 40 | 38 | 26.0 | $299K | +2.2% | #388 of 538 |
| 5Russellville, AR | 39 | 75 | 23.0 | $341K | +1.6% | #395 of 538 |
| 6Pine Bluff, AR | 37 | 49 | 18.2 | $406K | −5.6% | #413 of 538 |
| 7Malvern, AR | 37 | 24 | 19.5 | $389K | +1.1% | #415 of 538 |
| 8Searcy, AR | 35 | 79 | 26.7 | $286K | +4.2% | #439 of 538 |
| 9Harrison, AR | 32 | 42 | 22.7 | $336K | +2.4% | #465 of 538 |
| 10Camden, AR | 25 | 19 | 18.4 | $404K | −3.6% | #495 of 538 |
Other business types in the Paragould area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons55
- Barbershops64
- Nail salons41
- Spas and skin care31
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Paragould, AR area?
As of September 2026, map listings count 36 hair salons in the Paragould area. 8 of them (22%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Official counts list 124 one-person businesses without payroll.
How much do households in the Paragould, AR area spend on personal care products and services?
About $14M a year, or $776 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 36 hair salons on map listings, it comes to $388K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 17,994 households in the Paragould area and national spending patterns by income.
How does the Paragould, AR area compare with the U.S. for hair salons?
The Paragould area has 20.0 hair salons per 10,000 households, 15% below the U.S. rate of 23.4. Spending per salon is $388K, 10% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Paragould area would have about 32, against 36 on map listings. There is one business with payroll in the industry for every 4,499 households, against one for every 1,535 across the U.S.
How fast is the Paragould, AR area growing?
Population estimates put the Paragould area at 47,411 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 17,994 households. Median household income in the Paragould area is $57,839, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Paragould area scores 55 for hair salons (upper middle), #219 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Paragould area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Paragould area
Screening a site or an acquisition in the Paragould area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Paragould area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.