Groundwork

Fitness and classes · Small-town market · Arkansas

Gyms and studios in the Harrison, AR area

Competitor counts, household spending and official business counts for gyms and studios in the Harrison, AR area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #364 of 535 scored small-town markets
#4 of 13 scored small-town markets based in Arkansas

Listings
24
5 chain locations (21%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$9.7M
On memberships, classes and admissions · $522 a household
Spending per listing
$404K
39% below the U.S.
Listings per 10k households
12.9
13% below the U.S.
Population, 2025
45,654
+2.4% since 2020

See the gyms and studios around any address in the Harrison area

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Harrison area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 24 gyms and studios in the Harrison area. Chain locations make up 21% of them, against 20% across the U.S. Per 10,000 households, that is 12.9, 13% below the U.S. rate of 14.9.

Household spending on memberships, classes and admissions in the Harrison area comes to about $9.7M a year: $522 per household, 47% below the U.S. average. That works out to $404K per location, 39% below the U.S. figure of $662K.

Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in the Harrison area in 2023. That is one for every 6,181 households, against one for every 1,641 across the U.S.

Population estimates show the Harrison area grew 2.4% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for gyms and studios in the Harrison area is 43 (lower middle), #364 of 535 scored small-town markets and #4 of 13 scored small-town markets based in Arkansas.

How the Harrison area compares

The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Harrison, AR area compared with Arkansas and the U.S.
MeasureHarrison areaArkansasU.S.
Listings per 10k households12.911.714.9
Spending per listing$404K$528K$662K
Households per official establishment6,1812,4121,641
Official establishment growth, 2019–2023n/a+12.4%+8.2%
Population growth, 2020–2025+2.4%+3.3%+3.1%
Spending per household on memberships, classes and admissions$522$617$983
Median household income$54,384$60,773$80,734
Groundwork market score4342

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
8
Annual payroll, 2023
$143K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
245 chain locations
Listings at the U.S. rate for this spending
15The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Harrison area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Harrison area

Population, 2025 estimate
45,654+2.4% since 2020
Households
18,542
Median age
43.7
Homes lived in by their owners
72%
Vehicles per household
2.1
Land area
1,411 sq. mi.
People per square mile
32
Median household income
$54,384+22.0% vs. 2015–2019, before inflation
Average household income
$71,341
Median home value
$185,000
Jobs located here
15,227
Daytime population
43,011Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Harrison area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of the Harrison area. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Arkansas

Every Arkansas market ranked →

The highest-scoring small-town markets in Arkansas for gyms and studios, numbered among those based in Arkansas, with the Harrison area marked.

Top small-town markets in Arkansas

Small-town markets in Arkansas ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Mountain Home, AR53147.2$689K+3.1%#237 of 535
2Blytheville, AR4995.8$963K−6.7%#291 of 535
3Arkadelphia, AR4956.2$868K−2.2%#292 of 535
4Harrison, AR432412.9$404K+2.4%#364 of 535
5Russellville, AR39329.8$572K+1.6%#398 of 535
6Searcy, AR394013.5$386K+4.2%#408 of 535
7Paragould, AR312111.7$465K+3.4%#458 of 535
8Batesville, AR311812.3$451K+2.2%#460 of 535
9El Dorado, AR251510.0$562K−5.2%#491 of 535
10Malvern, AR241512.2$420K+1.1%#497 of 535

Other business types in the Harrison area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in the Harrison, AR area?

The Harrison area has 24 gyms and studios on map listings as of September 2026. 5 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in the Harrison, AR area spend on memberships, classes and admissions?

About $9.7M a year, or $522 per household. That is 47% below the U.S. average (an index of 53, where 100 is the U.S. average). Spread across the 24 gyms and studios on map listings, it comes to $404K per location. It is estimated from the incomes of the 18,542 households in the Harrison area and national spending patterns by income.

How does the Harrison, AR area compare with the U.S. for gyms and studios?

The Harrison area has 12.9 gyms and studios per 10,000 households, 13% below the U.S. rate of 14.9. Spending per location is $404K, 39% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Harrison area would have about 15, against 24 on map listings. There is one business with payroll in the industry for every 6,181 households, against one for every 1,641 across the U.S.

How fast is the Harrison, AR area growing?

Population estimates put the Harrison area at 45,654 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 18,542 households. Median household income in the Harrison area is $54,384, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Harrison area scores 43 for gyms and studios (lower middle), #364 of 535 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Harrison area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in the Harrison area

Screening a site or an acquisition in the Harrison area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Harrison area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.