County profile · Arkansas
Benton County, AR market data
How Benton County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 332,554
- +16.0% since 2020
- Households
- 111,919
- Median household income
- $93,506
- +40.9% vs. 2015–2019, before inflation
- Median home value
- $323,500
- Jobs located here
- 151,032
- Highest market score
- 95
- Convenience stores, #7 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Benton County by name and distance, and the households and spending within reach. Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Benton County has an estimated 332,554 people and 111,919 households. Between 2020 and 2025, the population of Benton County grew 16.0%, faster than the U.S. (+3.1%). Median household income in Benton County is $93,506, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.9%, before inflation.
Relative to the U.S., household spending in Benton County runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (94).
Of the business types scored in Benton County, convenience stores (95), laundromats (92) and gas stations (91) have the highest Groundwork market scores. For convenience stores, that ranks #7 of 2,261 scored counties.
Benton County is part of the Fayetteville-Springdale-Rogers metro area. Against the U.S., map listings per household run highest for home inspectors (2.3 times the U.S. rate) and lowest for property management companies (53% below the U.S. rate).
All 56 business types in Benton County
Highest Groundwork market score first. Each score compares Benton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 95 | #7 of 2,261 | 46 | 4.1 | $15.9M | 202 | Under 3 |
| Laundromats | 92 | #10 of 785 | 9 | 0.8 | $26.5M | 212 | 3 |
| Gas stations | 91 | #19 of 2,358 | 80 | 7.1 | $4.4M | 184 | 77 |
| Grocery and convenience stores | 89 | #57 of 2,402 | 157 | 14.0 | $4.7M | 137 | 53 |
| Pest control | 82 | #16 of 699 | 15 | 1.3 | $12.4M | 121 | 12 |
| Landscaping and lawn care | 82 | #55 of 1,493 | 52 | 4.6 | $3.6M | 122 | 95 |
| Property management | 80 | #31 of 910 | 16 | 1.4 | Index only | 211 | 44 |
| Tire shops | 77 | #142 of 1,530 | 36 | 3.2 | $3.1M | 125 | 15 |
| Veterinarians | 76 | #149 of 1,485 | 36 | 3.2 | $3.2M | 119 | 38 |
| Auto repair shops | 74 | #244 of 2,378 | 225 | 20.1 | $502K | 113 | 80 |
| Dry cleaners | 73 | #50 of 507 | 13 | 1.2 | $18.4M | 117 | 9 |
| Funeral homes | 73 | #183 of 1,472 | 15 | 1.3 | $922K | 136 | 9 |
| Pet stores | 72 | #138 of 974 | 20 | 1.8 | $5.8M | 128 | 13 |
| Pet grooming and boarding | 72 | #183 of 1,461 | 44 | 3.9 | $2.6M | 104 | 30 |
| Pet businesses | 72 | #224 of 2,200 | 117 | 10.5 | $993K | 113 | 81 |
| Pizza | 71 | #285 of 2,090 | 93 | 8.3 | $5.2M | 102 | 219 |
| Auto repair and car care | 71 | #349 of 2,401 | 384 | 34.3 | $294K | 109 | 135 |
| HVAC and plumbing | 70 | #211 of 1,707 | 69 | 6.2 | $5.3M | 111 | 122 |
| Collision repair and body shops | 70 | #226 of 1,327 | 34 | 3.0 | $3.3M | 108 | 24 |
| Grocery stores | 69 | #445 of 2,070 | 79 | 7.1 | $9.3M | 100 | 51 |
| Lawn, cleaning and pest control | 68 | #271 of 1,771 | 100 | 8.9 | $1.9M | 111 | 232 |
| Spas and skin care | 68 | #282 of 1,769 | 125 | 11.2 | $910K | 104 | 16 |
| Child care and preschools | 68 | #322 of 1,611 | 69 | 6.2 | $927K | 93 | 64 |
| Electricians | 67 | #218 of 1,160 | 32 | 2.9 | $11.4M | 95 | 95 |
| Nail salons | 67 | #229 of 1,328 | 71 | 6.3 | $1.6M | 96 | 16 |
| Roofing and gutters | 66 | #236 of 1,177 | 52 | 4.6 | $7M | 83 | 23 |
| Sit-down restaurants | 66 | #506 of 2,405 | 667 | 59.6 | $726K | 109 | 195 |
| Fast food and sandwich shops | 66 | #533 of 2,222 | 166 | 14.8 | $2.9M | 96 | 219 |
| Coffee shops and cafes | 65 | #449 of 2,063 | 124 | 11.1 | $3.9M | 105 | 67 |
| Restaurants and cafes | 65 | #579 of 2,405 | 1,238 | 110.6 | $391K | 105 | 485 |
| Insurance agencies | 65 | #634 of 2,272 | 196 | 17.5 | $1.5M | 121 | 114 |
| Primary care and pediatrics | 64 | #410 of 1,656 | 63 | 5.6 | $2.2M | 125 | 168 |
| Home repair trades | 64 | #416 of 2,057 | 153 | 13.7 | $2.4M | 98 | 240 |
| Optometrists and eye care | 61 | #398 of 1,302 | 41 | 3.7 | $3.4M | 109 | 25 |
| Hair salons | 61 | #653 of 2,339 | 260 | 23.2 | $438K | 102 | 71 |
| Gyms | 60 | #536 of 1,792 | 90 | 8.0 | $1.1M | 88 | 41 |
| Clothing, shoes and laundry | 60 | #729 of 2,210 | 239 | 21.4 | $999K | 113 | 105 |
| Clothing and shoe stores | 59 | #731 of 2,087 | 184 | 16.4 | $1.3M | 102 | 93 |
| Home inspectors | 57 | #144 of 415 | 16 | 1.4 | Index only | 45 | 4 |
| Yoga, Pilates and fitness studios | 57 | #250 of 777 | 28 | 2.5 | $3.7M | 91 | 41 |
| Bakeries and dessert shops | 57 | #673 of 1,889 | 131 | 11.7 | $3.7M | 89 | 75 |
| House cleaning | 55 | #317 of 847 | 33 | 2.9 | $5.6M | 88 | 125 |
| Barbershops | 55 | #573 of 1,356 | 57 | 5.1 | $2M | 106 | 15 |
| Oil change and quick lube | 54 | #217 of 479 | 10 | 0.9 | $11.3M | 82 | 12 |
| Salons, barbers and spas | 54 | #956 of 2,385 | 526 | 47.0 | $216K | 102 | 123 |
| Mortgage brokers and lenders | 53 | #393 of 887 | 55 | 4.9 | Index only | 87 | 23 |
| Gyms, studios and classes | 51 | #1,022 of 2,088 | 181 | 16.2 | $571K | 86 | 89 |
| Martial arts and dance studios | 50 | #680 of 1,334 | 63 | 5.6 | $1.6M | 81 | 48 |
| Physical therapy | 50 | #723 of 1,422 | 70 | 6.3 | $2M | 83 | 54 |
| Doctors, dentists and clinics | 49 | #1,239 of 2,394 | 795 | 71.0 | $176K | 116 | 423 |
| Dentists and orthodontists | 47 | #1,067 of 1,886 | 141 | 12.6 | $993K | 101 | 114 |
| Car washes and detailing | 45 | #861 of 1,451 | 60 | 5.4 | $1.9M | 75 | 27 |
| Real estate agents and brokers | 43 | #1,446 of 2,176 | 402 | 35.9 | Index only | 85 | 232 |
| Real estate | 43 | #1,486 of 2,229 | 489 | 43.7 | Index only | 88 | 338 |
| Chiropractors | 42 | #968 of 1,490 | 88 | 7.9 | $1.6M | 67 | 54 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.4 | $35M | 143 | 8 |
Household spending in Benton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $112.9M | $1,009 | 105 |
| Gasoline and other fuels | $350.6M | $3,132 | 121 |
| Food away from home | $484M | $4,324 | 106 |
| Groceries | $731.4M | $6,535 | 103 |
| Personal care products and services | $113.8M | $1,017 | 101 |
| Child care and other personal services | $64M | $572 | 98 |
| Memberships, classes and admissions | $103.4M | $924 | 94 |
| Medical and dental services | $140.1M | $1,252 | 97 |
| Pets | $116.2M | $1,038 | 114 |
| Clothing, shoes and related services | $238.8M | $2,133 | 104 |
| Vehicle insurance | $298.6M | $2,668 | 136 |
| Home repairs, maintenance and insurance | $365.5M | $3,265 | 108 |
| Lawn care, cleaning and other household services | $186.2M | $1,663 | 118 |
| Rent and homeowner costs | $1.9B | $16,729 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Benton County
- Population, 2025 estimate
- 332,554+16.0% since 2020
- Households
- 111,919
- Median age
- 36.9
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 848 sq. mi.
- People per square mile
- 358
- Median household income
- $93,506+40.9% vs. 2015–2019, before inflation
- Average household income
- $126,066
- Median home value
- $323,500
- Jobs located here
- 151,032
- Daytime population
- 313,270Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Benton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Arkansas 8
- Washington County, AR256,765 people
- Madison County, AR17,329 people
- Carroll County, AR28,626 people
- Crawford County, AR61,139 people
- Boone County, AR38,138 people
- Franklin County, AR17,326 people
- Newton County, AR7,112 people
- Sebastian County, AR128,900 people
Questions
How fast is Benton County, AR growing?
Population estimates put Benton County at 332,554 people in 2025, up 16.0% since 2020, faster than the U.S. (+3.1%). It has 111,919 households. Median household income rose 40.9% from the 2015–2019 survey, before inflation.
How much do households in Benton County, AR spend?
Households in Benton County spend about $1.9B a year on rent and homeowner costs, $731.4M on groceries and $484M on food away from home. Set against the U.S., households in Benton County spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (94).
Which business types have the highest market scores in Benton County, AR?
The highest Groundwork market scores in Benton County are for convenience stores (95), laundromats (92) and gas stations (91). Benton County ranks #7 of 2,261 scored counties for convenience stores.
How does Benton County, AR compare with the U.S.?
The median household income in Benton County is $93,506 a year, 16% above the U.S. median of $80,734. The population rose 16.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $323,500, against $332,700 for the U.S. For its number of households, Benton County has the most map listings, relative to the U.S., for home inspectors (2.3 times the U.S. rate) and the fewest for property management companies (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Benton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Benton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in Benton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.