Small-town market profile · Arkansas
El Dorado, AR area market data
How the El Dorado area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 36,926
- −5.2% since 2020
- Households
- 15,002
- Median household income
- $55,259
- +23.7% vs. 2015–2019, before inflation
- Median home value
- $120,900
- Jobs located here
- 17,166
- Highest market score
- 59
- Lawn, cleaning and pest control, #148 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the El Dorado area by name and distance, and the households and spending within reach. Or open the report at the center of the El Dorado area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The El Dorado area has an estimated 36,926 people and 15,002 households. Between 2020 and 2025, the population of the El Dorado area declined 5.2%, against +3.1% for the U.S. Median household income in the El Dorado area is $55,259, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.7%, before inflation.
Relative to the U.S., household spending in the El Dorado area runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in the El Dorado area, lawn care, cleaning and pest control companies (59); real estate agents and brokers (53); and real estate businesses (48) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #148 of 481 scored small-town markets.
The El Dorado area is made up of one county, Union County. Against the U.S., map listings per household run highest for convenience stores (2.3 times the U.S. rate) and lowest for real estate businesses (60% below the U.S. rate).
All 56 business types in the El Dorado area
Highest Groundwork market score first. Each score compares the El Dorado area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 59 | #148 of 481 | 9 | 6.0 | $2.2M | 128 | 15 |
| Real estate agents and brokers | 53 | #216 of 533 | 21 | 14.0 | Index only | 176 | 4 |
| Real estate | 48 | #287 of 536 | 23 | 15.3 | Index only | 203 | 14 |
| Pet businesses | 48 | #298 of 527 | 14 | 9.3 | $806K | 92 | 7 |
| Grocery stores | 39 | #362 of 506 | 13 | 8.7 | $6.3M | 68 | 3 |
| Pizza | 39 | #365 of 520 | 8 | 5.3 | $6M | 118 | 34 |
| HVAC and plumbing | 38 | #356 of 476 | 9 | 6.0 | $4.1M | 86 | 12 |
| Spas and skin care | 35 | #403 of 504 | 9 | 6.0 | $1.3M | 147 | Under 3 |
| Chiropractors | 34 | #339 of 426 | 8 | 5.3 | $1.8M | 76 | 3 |
| Coffee shops and cafes | 34 | #440 of 529 | 14 | 9.3 | $3.4M | 93 | 7 |
| Bakeries and dessert shops | 33 | #424 of 507 | 12 | 8.0 | $4M | 97 | 7 |
| Pet grooming and boarding | 30 | #331 of 387 | 7 | 4.7 | $1.6M | 63 | 4 |
| Sit-down restaurants | 30 | #465 of 538 | 89 | 59.3 | $541K | 82 | 23 |
| Insurance agencies | 27 | #452 of 537 | 36 | 24.0 | $982K | 78 | 19 |
| Car washes and detailing | 26 | #397 of 441 | 6 | 4.0 | $2.1M | 83 | Under 3 |
| Auto repair shops | 26 | #481 of 538 | 42 | 28.0 | $300K | 67 | 13 |
| Restaurants and cafes | 25 | #483 of 538 | 151 | 100.7 | $319K | 86 | 65 |
| Gyms, studios and classes | 25 | #491 of 535 | 15 | 10.0 | $562K | 85 | Under 3 |
| Gyms | 24 | #469 of 506 | 9 | 6.0 | $937K | 72 | Under 3 |
| Salons, barbers and spas | 24 | #511 of 538 | 71 | 47.3 | $163K | 77 | 7 |
| Grocery and convenience stores | 23 | #483 of 538 | 47 | 31.3 | $1.7M | 52 | 9 |
| Home repair trades | 23 | #512 of 526 | 20 | 13.3 | $1.8M | 76 | 31 |
| Clothing and shoe stores | 22 | #492 of 536 | 27 | 18.0 | $914K | 72 | 12 |
| Clothing, shoes and laundry | 21 | #501 of 536 | 39 | 26.0 | $633K | 72 | 12 |
| Hair salons | 21 | #514 of 538 | 37 | 24.7 | $313K | 73 | 6 |
| Fast food and sandwich shops | 20 | #499 of 537 | 22 | 14.7 | $2.2M | 72 | 34 |
| Dentists and orthodontists | 20 | #513 of 526 | 18 | 12.0 | $808K | 82 | 10 |
| Electricians | 19 | #289 of 295 | 7 | 4.7 | $5.3M | 44 | 13 |
| Collision repair and body shops | 19 | #374 of 387 | 9 | 6.0 | $1.4M | 45 | 4 |
| Gas stations | 19 | #505 of 536 | 31 | 20.7 | $1.3M | 56 | 28 |
| Auto repair and car care | 19 | #513 of 538 | 72 | 48.0 | $175K | 65 | 23 |
| Martial arts and dance studios | 17 | #364 of 378 | 6 | 4.0 | $1.4M | 70 | Under 3 |
| Funeral homes | 16 | #350 of 365 | 8 | 5.3 | $269K | 40 | 5 |
| Convenience stores | 16 | #501 of 529 | 28 | 18.7 | $2.9M | 37 | 6 |
| Child care and preschools | 14 | #441 of 454 | 17 | 11.3 | $314K | 31 | 13 |
| Physical therapy | 12 | #392 of 400 | 9 | 6.0 | $1.6M | 67 | 9 |
| Nail salons | 11 | #376 of 387 | 11 | 7.3 | $1.1M | 63 | Under 3 |
| Tire shops | 11 | #419 of 431 | 9 | 6.0 | $1.4M | 56 | 7 |
| Doctors, dentists and clinics | 11 | #535 of 538 | 114 | 76.0 | $128K | 84 | 59 |
| Primary care and pediatrics | 9 | #452 of 458 | 17 | 11.3 | $855K | 48 | 34 |
| Barbershops | 8 | #369 of 377 | 14 | 9.3 | $826K | 44 | Under 3 |
| Dry cleaners | Not scored | Not scored | 4 | 2.7 | $6.2M | 39 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.7 | $3.6M | 116 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.7 | $4.8M | 47 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.7 | $9.2M | 109 | 6 |
| Veterinarians | Not scored | Not scored | 4 | 2.7 | $2.8M | 104 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.0 | $6.5M | 220 | 8 |
| Laundromats | Not scored | Not scored | 3 | 2.0 | $8.2M | 66 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.3 | $9.7M | Too few | 7 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $6.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.3 | $5.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.7 | Index only | Too few | 6 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the El Dorado area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.6M | $839 | 88 |
| Gasoline and other fuels | $41.3M | $2,752 | 106 |
| Food away from home | $48.2M | $3,211 | 79 |
| Groceries | $82.1M | $5,473 | 87 |
| Personal care products and services | $11.6M | $771 | 77 |
| Child care and other personal services | $5.3M | $356 | 61 |
| Memberships, classes and admissions | $8.4M | $562 | 57 |
| Medical and dental services | $14.5M | $969 | 75 |
| Pets | $11.3M | $752 | 83 |
| Clothing, shoes and related services | $24.7M | $1,644 | 80 |
| Vehicle insurance | $35.4M | $2,358 | 120 |
| Home repairs, maintenance and insurance | $37M | $2,465 | 82 |
| Lawn care, cleaning and other household services | $19.4M | $1,290 | 91 |
| Rent and homeowner costs | $201.9M | $13,460 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the El Dorado area
- Population, 2025 estimate
- 36,926−5.2% since 2020
- Households
- 15,002
- Median age
- 40.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 1,039 sq. mi.
- People per square mile
- 36
- Median household income
- $55,259+23.7% vs. 2015–2019, before inflation
- Average household income
- $74,348
- Median home value
- $120,900
- Jobs located here
- 17,166
- Daytime population
- 38,875Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the El Dorado area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the El Dorado area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the El Dorado area 1
- Union County, AR37,900 people
Other markets based in Arkansas 12
- Little Rock-North Little Rock-Conway, AR metro area758,629 people
- Fayetteville-Springdale-Rogers, AR metro area577,726 people
- Fort Smith, AR-OK metro area229,899 people
- Jonesboro, AR metro area135,792 people
- Hot Springs, AR metro area100,035 people
- Russellville, AR area84,265 people
- Searcy, AR area77,838 people
- Pine Bluff, AR area72,255 people
- Paragould, AR area46,432 people
- Harrison, AR area45,250 people
- Mountain Home, AR area42,407 people
- Blytheville, AR area39,126 people
Questions
How fast is the El Dorado, AR area growing?
Population estimates put the El Dorado area at 36,926 people in 2025, down 5.2% since 2020, against +3.1% for the U.S. It has 15,002 households. Median household income rose 23.7% from the 2015–2019 survey, before inflation.
How much do households in the El Dorado, AR area spend?
Households in the El Dorado area spend about $201.9M a year on rent and homeowner costs, $82.1M on groceries and $48.2M on food away from home. Set against the U.S., households in the El Dorado area spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in the El Dorado, AR area?
The highest Groundwork market scores in the El Dorado area are for lawn care, cleaning and pest control companies (59); real estate agents and brokers (53); and real estate businesses (48). The El Dorado area ranks #148 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
How does the El Dorado, AR area compare with the U.S.?
The median household income in the El Dorado area is $55,259 a year, 32% below the U.S. median of $80,734. The population fell 5.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $120,900, against $332,700 for the U.S. For its number of households, the El Dorado area has the most map listings, relative to the U.S., for convenience stores (2.3 times the U.S. rate) and the fewest for real estate businesses (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the El Dorado area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the El Dorado area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in the El Dorado area?
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The button opens the report at the center of the El Dorado area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.