Groundwork

Fitness and classes · Small-town market · Arkansas

Gyms in the El Dorado, AR area

Competitor counts, household spending and official business counts for gyms in the El Dorado, AR area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 24 out of 100: Low

Ranked #469 of 506 scored small-town markets
#11 of 12 scored small-town markets based in Arkansas

Listings
9
1 chain location (11%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$8.4M
On memberships, classes and admissions · $562 a household
Spending per listing
$937K
28% below the U.S.
Listings per 10k households
6.0
21% below the U.S.
Population, 2025
36,926
−5.2% since 2020

See the gyms around any address in the El Dorado area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the El Dorado area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for gyms in the El Dorado area is 24 (low), #469 of 506 scored small-town markets and #11 of 12 scored small-town markets based in Arkansas. That puts it in the bottom quarter of small-town markets.

Household spending on memberships, classes and admissions in the El Dorado area comes to about $8.4M a year: $562 per household, 43% below the U.S. average. Spread across 9 gyms, that is $937K per gym, 28% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

The El Dorado area has 9 gyms on map listings as of September 2026. One of them (11%) is a chain location, against 28% across the U.S. That is 6.0 per 10,000 households, 21% below the U.S. rate of 7.6.

Official counts don’t publish a figure for fitness and recreational sports centers in the El Dorado area, since they leave out counts under 3. Between 2020 and 2025, the population of the El Dorado area declined 5.2%, against +3.1% for the U.S.

How the El Dorado area compares

The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in El Dorado, AR area compared with Arkansas and the U.S.
MeasureEl Dorado areaArkansasU.S.
Listings per 10k households6.06.77.6
Spending per listing$937K$919K$1.3M
Households per official establishment (all fitness and recreational sports centers)n/a4,6933,109
Official establishment growth, 2019–2023n/a+8.0%+5.8%
Population growth, 2020–2025−5.2%+3.3%+3.1%
Spending per household on memberships, classes and admissions$562$617$983
Median household income$55,259$60,773$80,734
Groundwork market score2440

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll fitness and recreational sports centers
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
91 chain location
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in the El Dorado area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the El Dorado area

Population, 2025 estimate
36,926−5.2% since 2020
Households
15,002
Median age
40.3
Homes lived in by their owners
73%
Vehicles per household
1.8
Land area
1,039 sq. mi.
People per square mile
36
Median household income
$55,259+23.7% vs. 2015–2019, before inflation
Average household income
$74,348
Median home value
$120,900
Jobs located here
17,166
Daytime population
38,875Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the El Dorado area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the El Dorado area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring small-town markets in Arkansas for gyms, numbered among those based in Arkansas, with the El Dorado area marked.

Top small-town markets in Arkansas

Small-town markets in Arkansas ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Searcy, AR47227.4$701K+4.2%#291 of 506
2Russellville, AR46226.7$832K+1.6%#301 of 506
3Blytheville, AR4553.2$1.7M−6.7%#307 of 506
4Mountain Home, AR4394.7$1.1M+3.1%#333 of 506
5Harrison, AR42147.6$692K+2.4%#349 of 506
6Paragould, AR36116.1$888K+3.4%#404 of 506
7Pine Bluff, AR31124.5$1.1M−5.6%#432 of 506
8Batesville, AR29128.2$677K+2.2%#446 of 506
9Camden, AR2854.8$1.1M−3.6%#454 of 506
10Malvern, AR2686.5$787K+1.1%#464 of 506
11El Dorado, AR2496.0$937K−5.2%#469 of 506

Other business types in the El Dorado area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the El Dorado, AR area?

Map listings as of September 2026 show 9 gyms in the El Dorado area. One of them (11%) is a chain location. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in the El Dorado area: counts under 3 are left out.

How much do households in the El Dorado, AR area spend on memberships, classes and admissions?

About $8.4M a year, or $562 per household. That is 43% below the U.S. average (an index of 57, where 100 is the U.S. average). Spread across the 9 gyms on map listings, it comes to $937K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 15,002 households in the El Dorado area and national spending patterns by income.

How does the El Dorado, AR area compare with the U.S. for gyms?

The El Dorado area has 6.0 gyms per 10,000 households, 21% below the U.S. rate of 7.6. Spending per gym is $937K, 28% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the El Dorado area would have about 7, against 9 on map listings.

How fast is the El Dorado, AR area growing?

Population estimates put the El Dorado area at 36,926 people in 2025, down 5.2% since 2020, against +3.1% for the U.S. It has 15,002 households. Median household income in the El Dorado area is $55,259, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The El Dorado area scores 24 for gyms (low), #469 of 506 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the El Dorado area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the El Dorado area

Screening a site or an acquisition in the El Dorado area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the El Dorado area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.