Beauty and personal care · Small-town market · Arkansas
Salons, barbers and spas in the El Dorado, AR area
How the El Dorado, AR area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #511 of 538 scored small-town markets
#11 of 14 scored small-town markets based in Arkansas
- Listings
- 71
- 12 chain locations (17%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $11.6M
- On personal care products and services · $771 a household
- Spending per listing
- $163K
- 23% below the U.S.
- Listings per 10k households
- 47.3
- In line with the U.S.
- Population, 2025
- 36,926
- −5.2% since 2020
See the salons, barbers and spas around any address in the El Dorado area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the El Dorado area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The El Dorado area scores 24 (low) on the Groundwork market score for salons, barbers and spas, ranking #511 of 538 scored small-town markets and #11 of 14 scored small-town markets based in Arkansas. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 71 salons, barbers and spas in the El Dorado area. Of those, 12 are chain locations, or 17%, against 15% across the U.S. Per 10,000 households, that is 47.3, in line with the U.S. rate of 47.2.
At $771 per household (23% below the U.S. average), households in the El Dorado area spend about $11.6M a year on personal care products and services. Spread across 71 salons, barbers and spas, that is $163K per business, 23% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the El Dorado area was 7 in 2023. That is one for every 2,143 households, against one for every 804 across the U.S. Population estimates show the El Dorado area declined 5.2% from 2020 to 2025, against +3.1% for the U.S.
How the El Dorado area compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | El Dorado area | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.3 | 44.0 | 47.2 |
| Spending per listing | $163K | $185K | $213K |
| Households per official establishment | 2,143 | 1,434 | 804 |
| Official establishment growth, 2019–2023 | n/a | +26.7% | +14.1% |
| Population growth, 2020–2025 | −5.2% | +3.3% | +3.1% |
| Spending per household on personal care products and services | $771 | $815 | $1,005 |
| Median household income | $55,259 | $60,773 | $80,734 |
| Groundwork market score | 24 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 22
- Annual payroll, 2023
- $395K
- One-person businesses, 2023
- 191Businesses with no payroll
- Map listings, September 2026
- 7112 chain locations
- Listings at the U.S. rate for this spending
- 54The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the El Dorado area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the El Dorado area
- Population, 2025 estimate
- 36,926−5.2% since 2020
- Households
- 15,002
- Median age
- 40.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 1,039 sq. mi.
- People per square mile
- 36
- Median household income
- $55,259+23.7% vs. 2015–2019, before inflation
- Average household income
- $74,348
- Median home value
- $120,900
- Jobs located here
- 17,166
- Daytime population
- 38,875Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the El Dorado area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the El Dorado area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Arkansas
Every Arkansas market ranked →The highest-scoring small-town markets in Arkansas for salons, barbers and spas, numbered among those based in Arkansas, with the El Dorado area marked.
Top small-town markets in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Harrison, AR | 52 | 71 | 38.3 | $199K | +2.4% | #250 of 538 |
| 2Malvern, AR | 49 | 45 | 36.6 | $207K | +1.1% | #290 of 538 |
| 3Russellville, AR | 47 | 124 | 38.0 | $206K | +1.6% | #316 of 538 |
| 4Paragould, AR | 47 | 68 | 37.8 | $205K | +3.4% | #317 of 538 |
| 5Forrest City, AR | 38 | 18 | 23.1 | $290K | −5.3% | #404 of 538 |
| 6Searcy, AR | 36 | 133 | 44.9 | $170K | +4.2% | #437 of 538 |
| 7Mountain Home, AR | 35 | 72 | 37.2 | $198K | +3.1% | #441 of 538 |
| 8Batesville, AR | 35 | 68 | 46.5 | $167K | +2.2% | #449 of 538 |
| 9Blytheville, AR | 24 | 54 | 34.9 | $219K | −6.7% | #508 of 538 |
| 10Pine Bluff, AR | 24 | 115 | 42.7 | $173K | −5.6% | #510 of 538 |
| 11El Dorado, AR | 24 | 71 | 47.3 | $163K | −5.2% | #511 of 538 |
Other business types in the El Dorado area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas24
- Hair salons21
- Barbershops8
- Nail salons11
- Spas and skin care35
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the El Dorado, AR area?
The El Dorado area has 71 salons, barbers and spas on map listings as of September 2026. 12 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 7 businesses with payroll classed as personal care services in 2023. Another 191 one-person businesses have no payroll, by official counts.
How much do households in the El Dorado, AR area spend on personal care products and services?
About $11.6M a year, or $771 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 71 salons, barbers and spas on map listings, it comes to $163K per business. It is estimated from the incomes of the 15,002 households in the El Dorado area and national spending patterns by income.
How does the El Dorado, AR area compare with the U.S. for salons, barbers and spas?
The El Dorado area has 47.3 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $163K, 23% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the El Dorado area would have about 54, against 71 on map listings. There is one business with payroll in the industry for every 2,143 households, against one for every 804 across the U.S.
How fast is the El Dorado, AR area growing?
Population estimates put the El Dorado area at 36,926 people in 2025, down 5.2% since 2020, against +3.1% for the U.S. It has 15,002 households. Median household income in the El Dorado area is $55,259, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The El Dorado area scores 24 for salons, barbers and spas (low), #511 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the El Dorado area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the El Dorado area
Screening a site or an acquisition in the El Dorado area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the El Dorado area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.