Small-town market profile · Alabama
Troy, AL area market data
Population, household spending and competition for 56 business types in the Troy area, each scored against other small-town markets.
- Population, 2025
- 33,688
- +2.4% since 2020
- Households
- 12,484
- Median household income
- $48,677
- +30.0% vs. 2015–2019, before inflation
- Median home value
- $157,600
- Jobs located here
- 15,417
- Highest market score
- 62
- Pet businesses, #128 of 527 scored small-town markets
A site report maps the competitors on map listings around any address in the Troy area by name and distance, and the households and spending within reach. Or open the report at the center of the Troy area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 33,688 people live in the Troy area, in 12,484 households. Population estimates put the population change in the Troy area from 2020 to 2025 at +2.4%, slower than the U.S. (+3.1%). The median household income in the Troy area is $48,677 a year, 40% below the U.S. median of $80,734. That rose 30.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Troy area spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
The highest Groundwork market scores in the Troy area are for pet businesses (62), dentists and orthodontists (61) and primary care and pediatric clinics (58). The Troy area ranks #128 of 527 scored small-town markets for pet businesses.
The Troy area is made up of one county, Pike County. For its number of households, the Troy area has the most map listings, relative to the U.S., for tire shops (2.3 times the U.S. rate) and the fewest for real estate agents and brokers (48% below the U.S. rate).
All 56 business types in the Troy area
Highest Groundwork market score first. Each score compares the Troy area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 62 | #128 of 527 | 12 | 9.6 | $749K | 85 | 4 |
| Dentists and orthodontists | 61 | #158 of 526 | 8 | 6.4 | $1.5M | 150 | 5 |
| Primary care and pediatrics | 58 | #164 of 458 | 6 | 4.8 | $2M | 110 | 8 |
| Doctors, dentists and clinics | 55 | #222 of 538 | 62 | 49.7 | $190K | 125 | 24 |
| Auto repair shops | 48 | #307 of 538 | 28 | 22.4 | $374K | 84 | 11 |
| Spas and skin care | 46 | #295 of 504 | 8 | 6.4 | $1.2M | 132 | Under 3 |
| Grocery and convenience stores | 45 | #335 of 538 | 34 | 27.2 | $2M | 58 | 5 |
| Insurance agencies | 44 | #317 of 537 | 24 | 19.2 | $1.2M | 99 | 18 |
| Sit-down restaurants | 44 | #334 of 538 | 80 | 64.1 | $482K | 73 | 13 |
| Convenience stores | 43 | #348 of 529 | 13 | 10.4 | $5.1M | 65 | Under 3 |
| Real estate agents and brokers | 43 | #351 of 533 | 20 | 16.0 | Index only | 149 | 9 |
| Real estate | 41 | #377 of 536 | 29 | 23.2 | Index only | 130 | 13 |
| Auto repair and car care | 40 | #380 of 538 | 52 | 41.7 | $201K | 75 | 18 |
| Veterinarians | 38 | #283 of 398 | 6 | 4.8 | $1.5M | 55 | 4 |
| Pizza | 37 | #388 of 520 | 9 | 7.2 | $4.3M | 84 | 38 |
| Gyms, studios and classes | 37 | #418 of 535 | 12 | 9.6 | $534K | 81 | Under 3 |
| Salons, barbers and spas | 37 | #426 of 538 | 61 | 48.9 | $152K | 71 | 5 |
| Car washes and detailing | 35 | #341 of 441 | 6 | 4.8 | $1.7M | 69 | Under 3 |
| Clothing, shoes and laundry | 34 | #416 of 536 | 26 | 20.8 | $762K | 87 | 13 |
| Grocery stores | 33 | #412 of 506 | 15 | 12.0 | $4.4M | 48 | 5 |
| Coffee shops and cafes | 33 | #444 of 529 | 13 | 10.4 | $3M | 80 | 8 |
| Physical therapy | 32 | #326 of 400 | 7 | 5.6 | $1.7M | 70 | 5 |
| Child care and preschools | 31 | #376 of 454 | 9 | 7.2 | $458K | 46 | 8 |
| Clothing and shoe stores | 31 | #434 of 536 | 21 | 16.8 | $944K | 74 | 13 |
| Gas stations | 31 | #454 of 536 | 27 | 21.6 | $1.3M | 54 | 24 |
| Gyms | 28 | #456 of 506 | 9 | 7.2 | $711K | 55 | Under 3 |
| Mortgage brokers and lenders | 27 | #163 of 177 | 6 | 4.8 | Index only | 70 | Under 3 |
| Barbershops | 27 | #321 of 377 | 8 | 6.4 | $1.2M | 61 | Under 3 |
| Bakeries and dessert shops | 25 | #482 of 507 | 17 | 13.6 | $2.3M | 55 | 8 |
| Restaurants and cafes | 24 | #493 of 538 | 158 | 126.6 | $244K | 66 | 61 |
| Nail salons | 23 | #349 of 387 | 10 | 8.0 | $926K | 55 | Under 3 |
| Hair salons | 23 | #511 of 538 | 35 | 28.0 | $265K | 62 | Under 3 |
| Funeral homes | 22 | #339 of 365 | 8 | 6.4 | $203K | 30 | 4 |
| Tire shops | 19 | #406 of 431 | 11 | 8.8 | $951K | 38 | 5 |
| Fast food and sandwich shops | 17 | #512 of 537 | 33 | 26.4 | $1.2M | 38 | 38 |
| Home repair trades | Not scored | Not scored | 4 | 3.2 | $7.4M | 305 | 9 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 3.2 | $3.9M | 232 | 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.4 | $3.9M | 164 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.4 | $3.5M | 113 | 6 |
| HVAC and plumbing | Not scored | Not scored | 3 | 2.4 | $9.9M | 208 | 6 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.4 | $3.9M | 125 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.4 | $3M | 118 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.4 | $3M | 66 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.6 | $9.9M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.6 | $7.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.6 | $9.9M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.6 | $3.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.6 | $7.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.6 | Index only | Too few | 3 |
| Electricians | Not scored | Not scored | 1 | 0.8 | $29.6M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.8 | $6.4M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Troy area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.5M | $838 | 87 |
| Gasoline and other fuels | $34.8M | $2,790 | 107 |
| Food away from home | $38.5M | $3,087 | 76 |
| Groceries | $66.7M | $5,343 | 85 |
| Personal care products and services | $9.3M | $742 | 74 |
| Child care and other personal services | $4.1M | $330 | 57 |
| Memberships, classes and admissions | $6.4M | $513 | 52 |
| Medical and dental services | $11.8M | $944 | 73 |
| Pets | $9M | $720 | 79 |
| Clothing, shoes and related services | $19.8M | $1,587 | 77 |
| Vehicle insurance | $29.8M | $2,387 | 122 |
| Home repairs, maintenance and insurance | $29.6M | $2,374 | 79 |
| Lawn care, cleaning and other household services | $15.5M | $1,246 | 88 |
| Rent and homeowner costs | $163M | $13,054 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Troy area
- Population, 2025 estimate
- 33,688+2.4% since 2020
- Households
- 12,484
- Median age
- 35.5
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 672 sq. mi.
- People per square mile
- 49
- Median household income
- $48,677+30.0% vs. 2015–2019, before inflation
- Average household income
- $71,387
- Median home value
- $157,600
- Jobs located here
- 15,417
- Daytime population
- 34,472Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Troy area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Troy area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Troy area 1
- Pike County, AL32,987 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Huntsville, AL metro area516,951 people
- Mobile, AL metro area412,590 people
- Montgomery, AL metro area386,024 people
- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Dothan, AL metro area152,674 people
- Anniston-Oxford, AL metro area116,090 people
- Gadsden, AL metro area103,105 people
Questions
How fast is the Troy, AL area growing?
Population estimates put the Troy area at 33,688 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 12,484 households. Against the 2015–2019 survey, median household income rose 30.0%, before inflation.
How much do households in the Troy, AL area spend?
Households in the Troy area spend about $163M a year on rent and homeowner costs, $66.7M on groceries and $38.5M on food away from home. Relative to the U.S., household spending in the Troy area runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Which business types have the highest market scores in the Troy, AL area?
Of the business types scored in the Troy area, pet businesses (62), dentists and orthodontists (61) and primary care and pediatric clinics (58) have the highest Groundwork market scores. For pet businesses, that ranks #128 of 527 scored small-town markets.
How does the Troy, AL area compare with the U.S.?
Median household income in the Troy area is $48,677, 40% below the U.S. median of $80,734. The population rose 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $157,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (2.3 times the U.S. rate) and lowest for real estate agents and brokers (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in the Troy area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Troy area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in the Troy area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Troy area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.