Beauty and personal care · Small-town market · Alabama
Hair salons in the Troy, AL area
How the Troy, AL area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #511 of 538 scored small-town markets
#12 of 12 scored small-town markets based in Alabama
- Listings
- 35
- 7 chain locations (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.3M
- On personal care products and services · $742 a household
- Spending per listing
- $265K
- 38% below the U.S.
- Listings per 10k households
- 28.0
- 20% above the U.S.
- Population, 2025
- 33,688
- +2.4% since 2020
See the hair salons around any address in the Troy area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Troy area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Troy area scores 23 (low) on the Groundwork market score for hair salons, ranking #511 of 538 scored small-town markets and #12 of 12 scored small-town markets based in Alabama. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 35 hair salons in the Troy area. 7 of them (20%) are chain locations, against 14% across the U.S. That is 28.0 per 10,000 households, 20% above the U.S. rate of 23.4.
At $742 per household (26% below the U.S. average), households in the Troy area spend about $9.3M a year on personal care products and services. Spread across 35 hair salons, that is $265K per salon, 38% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in the Troy area: counts under 3 aren’t published. Population estimates show the Troy area grew 2.4% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Troy area compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Troy area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.0 | 23.0 | 23.4 |
| Spending per listing | $265K | $366K | $430K |
| Households per official establishment | n/a | 2,699 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +4.2% | +6.0% |
| Population growth, 2020–2025 | +2.4% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $742 | $839 | $1,005 |
| Median household income | $48,677 | $63,999 | $80,734 |
| Groundwork market score | 23 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 109Businesses with no payroll
- Map listings, September 2026
- 357 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Troy area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Troy area
- Population, 2025 estimate
- 33,688+2.4% since 2020
- Households
- 12,484
- Median age
- 35.5
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 672 sq. mi.
- People per square mile
- 49
- Median household income
- $48,677+30.0% vs. 2015–2019, before inflation
- Average household income
- $71,387
- Median home value
- $157,600
- Jobs located here
- 15,417
- Daytime population
- 34,472Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Troy area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Troy area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Alabama
Every Alabama market ranked →The highest-scoring small-town markets in Alabama for hair salons, numbered among those based in Alabama (a market based in another state is listed without a number), with the Troy area marked.
Top small-town markets in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cullman, AL | 65 | 70 | 19.8 | $414K | +6.7% | #98 of 538 |
| 2Talladega-Sylacauga, AL | 58 | 49 | 12.9 | $593K | 0.0% | #166 of 538 |
| 3Enterprise, AL | 56 | 42 | 20.0 | $424K | +6.3% | #201 of 538 |
| 4Ozark, AL | 54 | 31 | 15.7 | $485K | +1.3% | #225 of 538 |
| LaGrange, GA-AL | 49 | 101 | 25.0 | $311K | +3.0% | #289 of 538 |
| 5Scottsboro, AL | 48 | 39 | 17.9 | $422K | +3.3% | #295 of 538 |
| 6Albertville, AL | 46 | 102 | 28.0 | $296K | +6.0% | #319 of 538 |
| 7Russellville, AL | 41 | 26 | 21.8 | $341K | +1.1% | #375 of 538 |
| 8Fort Payne, AL | 40 | 50 | 19.1 | $383K | +3.4% | #382 of 538 |
| 9Eufaula, AL-GA | 37 | 16 | 15.7 | $450K | −1.2% | #411 of 538 |
| 12Troy, AL | 23 | 35 | 28.0 | $265K | +2.4% | #511 of 538 |
Other business types in the Troy area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons23
- Barbershops27
- Nail salons23
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Troy, AL area?
There are 35 hair salons on map listings in the Troy area as of September 2026. 7 of them (20%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in the Troy area: counts under 3 are left out. Official counts list 109 one-person businesses without payroll.
How much do households in the Troy, AL area spend on personal care products and services?
About $9.3M a year, or $742 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 35 hair salons on map listings, it comes to $265K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 12,484 households in the Troy area and national spending patterns by income.
How does the Troy, AL area compare with the U.S. for hair salons?
The Troy area has 28.0 hair salons per 10,000 households, 20% above the U.S. rate of 23.4. Spending per salon is $265K, 38% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Troy area would have about 22, against 35 on map listings.
How fast is the Troy, AL area growing?
Population estimates put the Troy area at 33,688 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 12,484 households. The median household income in the Troy area is $48,677 a year, 40% below the U.S. median of $80,734. That rose 30.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Troy area scores 23 for hair salons (low), #511 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Troy area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Troy area
Screening a site or an acquisition in the Troy area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Troy area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.