Groundwork

Food and drink · Small-town market · Alabama

Restaurants and cafes in the Troy, AL area

Competitor counts, household spending and official business counts for restaurants and cafes in the Troy, AL area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 24 out of 100: Low

Ranked #493 of 538 scored small-town markets
#12 of 12 scored small-town markets based in Alabama

Listings
158
72 chain locations (46%)
Official establishments
61
−6.1% since 2019
Household spending a year
$38.5M
On food away from home · $3,087 a household
Spending per listing
$244K
34% below the U.S.
Listings per 10k households
126.6
15% above the U.S.
Population, 2025
33,688
+2.4% since 2020

See the restaurants and cafes around any address in the Troy area

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Troy area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For restaurants and cafes, the Troy area has a Groundwork market score of 24 (low): #493 of 538 scored small-town markets and #12 of 12 scored small-town markets based in Alabama. That puts it in the bottom quarter of small-town markets.

Map listings as of September 2026 show 158 restaurants and cafes in the Troy area. Chain locations make up 46% of them, against 34% across the U.S. That is 126.6 per 10,000 households, 15% above the U.S. rate of 109.8.

Household spending on food away from home in the Troy area comes to about $38.5M a year: $3,087 per household, 24% below the U.S. average. Spread across 158 restaurants and cafes, that is $244K per restaurant, 34% below the U.S. figure of $371K.

In 2023, official counts showed 61 businesses with payroll in the Troy area classed as restaurants and other eating places, down 6.1% from 2019. That is one for every 205 households, against one for every 209 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $490K have gone to businesses classed as restaurants and other eating places in the Troy area. Population estimates put the population change in the Troy area from 2020 to 2025 at +2.4%, slower than the U.S. (+3.1%).

How the Troy area compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Troy, AL area compared with Alabama and the U.S.
MeasureTroy areaAlabamaU.S.
Listings per 10k households126.692.0109.8
Spending per listing$244K$382K$371K
Households per official establishment205246209
Official establishment growth, 2019–2023−6.1%+7.4%+6.0%
Population growth, 2020–2025+2.4%+3.2%+3.1%
Spending per household on food away from home$3,087$3,519$4,070
Median household income$48,677$63,999$80,734
Groundwork market score2459

Official counts and lending

Businesses

Official establishments, 2019 to 2023
61−6.1% over the period
Employees, 2023
1,164
Annual payroll, 2023
$18.4M
One-person businesses, 2023
11Businesses with no payroll
Map listings, September 2026
15872 chain locations
Listings at the U.S. rate for this spending
104The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$490K

SBA-backed loans to businesses classed as restaurants and other eating places in the Troy area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Troy area

Population, 2025 estimate
33,688+2.4% since 2020
Households
12,484
Median age
35.5
Homes lived in by their owners
61%
Vehicles per household
1.8
Land area
672 sq. mi.
People per square mile
49
Median household income
$48,677+30.0% vs. 2015–2019, before inflation
Average household income
$71,387
Median home value
$157,600
Jobs located here
15,417
Daytime population
34,472Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Troy area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of the Troy area. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across Alabama

Every Alabama market ranked →

The highest-scoring small-town markets in Alabama for restaurants and cafes, numbered among those based in Alabama, with the Troy area marked.

Top small-town markets in Alabama

Small-town markets in Alabama ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Cullman, AL7627176.7$446K+6.7%#47 of 538
2Scottsboro, AL7513662.4$500K+3.3%#50 of 538
3Talladega-Sylacauga, AL7022960.2$526K0.0%#78 of 538
4Russellville, AL668167.8$453K+1.1%#108 of 538
5Ozark, AL6415478.1$405K+1.3%#132 of 538
6Fort Payne, AL6220477.9$386K+3.4%#153 of 538
7Enterprise, AL6019191.0$392K+6.3%#169 of 538
8Alexander City, AL5912975.5$429K−0.8%#174 of 538
9Selma, AL578855.2$475K−7.9%#187 of 538
10Albertville, AL5236199.0$350K+6.0%#248 of 538
12Troy, AL24158126.6$244K+2.4%#493 of 538

Other business types in the Troy area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in the Troy, AL area?

There are 158 restaurants and cafes on map listings in the Troy area as of September 2026. 72 of them (46%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 61 businesses with payroll classed as restaurants and other eating places in 2023, down 6.1% from 2019. Official counts also show 11 one-person businesses without payroll.

How much do households in the Troy, AL area spend on food away from home?

About $38.5M a year, or $3,087 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 158 restaurants and cafes on map listings, it comes to $244K per restaurant. It is estimated from the incomes of the 12,484 households in the Troy area and national spending patterns by income.

How does the Troy, AL area compare with the U.S. for restaurants and cafes?

The Troy area has 126.6 restaurants and cafes per 10,000 households, 15% above the U.S. rate of 109.8. Spending per restaurant is $244K, 34% below the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Troy area would have about 104, against 158 on map listings. There is one business with payroll in the industry for every 205 households, against one for every 209 across the U.S. The official count fell 6.1% from 2019 to 2023, against +6.0% for the U.S.

How fast is the Troy, AL area growing?

Population estimates put the Troy area at 33,688 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 12,484 households. The median household income in the Troy area is $48,677 a year, 40% below the U.S. median of $80,734. That rose 30.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Troy area scores 24 for restaurants and cafes (low), #493 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Troy area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in the Troy area

Screening a site or an acquisition in the Troy area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Troy area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.