Small-town market profile · Alabama
Ozark, AL area market data
How the Ozark area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 49,912
- +1.3% since 2020
- Households
- 19,727
- Median household income
- $54,963
- +16.4% vs. 2015–2019, before inflation
- Median home value
- $143,500
- Jobs located here
- 15,272
- Highest market score
- 88
- Insurance agencies, #17 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Ozark area by name and distance, and the households and spending within reach. Or open the report at the center of the Ozark area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Ozark area has an estimated 49,912 people and 19,727 households. Population estimates put the population change in the Ozark area from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%). Median household income in the Ozark area is $54,963, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.4%, before inflation.
Relative to the U.S., household spending in the Ozark area runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Of the business types scored in the Ozark area, insurance agencies (88), landscaping and lawn care companies (79) and home repair companies (75) have the highest Groundwork market scores. For insurance agencies, that ranks #17 of 537 scored small-town markets.
The Ozark area is made up of one county, Dale County. Against the U.S., map listings per household run highest for funeral homes (2.4 times the U.S. rate) and lowest for real estate agents and brokers (80% below the U.S. rate).
All 56 business types in the Ozark area
Highest Groundwork market score first. Each score compares the Ozark area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 88 | #17 of 537 | 14 | 7.1 | $3.6M | 288 | 5 |
| Landscaping and lawn care | 79 | #22 of 399 | 5 | 2.5 | $5M | 172 | 9 |
| Home repair trades | 75 | #25 of 526 | 9 | 4.6 | $5.4M | 221 | 18 |
| Pet businesses | 75 | #28 of 527 | 13 | 6.6 | $1.1M | 128 | 4 |
| Real estate agents and brokers | 73 | #32 of 533 | 12 | 6.1 | Index only | 403 | 6 |
| Real estate | 73 | #36 of 536 | 18 | 9.1 | Index only | 338 | 11 |
| Doctors, dentists and clinics | 73 | #62 of 538 | 61 | 30.9 | $312K | 205 | 20 |
| Pizza | 72 | #62 of 520 | 6 | 3.0 | $10.4M | 204 | 28 |
| Veterinarians | 71 | #55 of 398 | 5 | 2.5 | $2.9M | 108 | 4 |
| Child care and preschools | 67 | #95 of 454 | 5 | 2.5 | $1.3M | 133 | 8 |
| Bakeries and dessert shops | 66 | #77 of 507 | 5 | 2.5 | $12.5M | 301 | 8 |
| Clothing and shoe stores | 66 | #127 of 536 | 14 | 7.1 | $2.3M | 179 | 6 |
| Gyms | 65 | #84 of 506 | 5 | 2.5 | $2.1M | 164 | Under 3 |
| Gyms, studios and classes | 65 | #90 of 535 | 10 | 5.1 | $1.1M | 161 | Under 3 |
| Lawn, cleaning and pest control | 65 | #101 of 481 | 14 | 7.1 | $1.8M | 107 | 19 |
| Salons, barbers and spas | 64 | #99 of 538 | 56 | 28.4 | $268K | 126 | 3 |
| Restaurants and cafes | 64 | #132 of 538 | 154 | 78.1 | $405K | 109 | 62 |
| Sit-down restaurants | 63 | #133 of 538 | 79 | 40.0 | $789K | 119 | 23 |
| Optometrists and eye care | 62 | #109 of 400 | 5 | 2.5 | $3.8M | 122 | 3 |
| Physical therapy | 62 | #115 of 400 | 6 | 3.0 | $3.2M | 132 | 4 |
| Dentists and orthodontists | 62 | #148 of 526 | 13 | 6.6 | $1.5M | 149 | 7 |
| Clothing, shoes and laundry | 62 | #158 of 536 | 26 | 13.2 | $1.2M | 139 | 6 |
| Coffee shops and cafes | 60 | #159 of 529 | 12 | 6.1 | $5.2M | 140 | 8 |
| Auto repair shops | 59 | #181 of 538 | 44 | 22.3 | $408K | 92 | 3 |
| Auto repair and car care | 59 | #191 of 538 | 75 | 38.0 | $239K | 89 | 12 |
| Spas and skin care | 55 | #195 of 504 | 10 | 5.1 | $1.5M | 172 | Under 3 |
| Nail salons | 54 | #172 of 387 | 6 | 3.0 | $2.5M | 150 | Under 3 |
| Hair salons | 54 | #225 of 538 | 31 | 15.7 | $485K | 113 | Under 3 |
| Collision repair and body shops | 52 | #174 of 387 | 8 | 4.1 | $2.2M | 73 | 3 |
| Convenience stores | 49 | #290 of 529 | 16 | 8.1 | $6.7M | 85 | 7 |
| Pest control | 48 | #46 of 85 | 5 | 2.5 | $5M | 49 | 3 |
| Gas stations | 47 | #311 of 536 | 38 | 19.3 | $1.6M | 65 | 31 |
| Roofing and gutters | 46 | #168 of 288 | 6 | 3.0 | $8.1M | 95 | 5 |
| Grocery and convenience stores | 45 | #331 of 538 | 42 | 21.3 | $2.6M | 75 | 13 |
| Grocery stores | 44 | #326 of 506 | 18 | 9.1 | $6M | 64 | 6 |
| Funeral homes | 42 | #230 of 365 | 10 | 5.1 | $265K | 39 | 3 |
| Fast food and sandwich shops | 40 | #370 of 537 | 36 | 18.2 | $1.7M | 57 | 28 |
| Tire shops | 38 | #310 of 431 | 13 | 6.6 | $1.4M | 55 | 4 |
| Car washes and detailing | 38 | #317 of 441 | 10 | 5.1 | $1.8M | 71 | Under 3 |
| Barbershops | 36 | #277 of 377 | 9 | 4.6 | $1.7M | 89 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 2.0 | $6.3M | 98 | 7 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.0 | $2.7M | 132 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.0 | $3.7M | 144 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 2.0 | $4.8M | 267 | 6 |
| Chiropractors | Not scored | Not scored | 3 | 1.5 | $6.3M | 265 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 1.5 | $16.1M | 339 | 8 |
| Laundromats | Not scored | Not scored | 3 | 1.5 | $10.6M | 85 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.5 | Index only | 225 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.5 | $6M | 44 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.5 | Index only | 158 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.0 | $16M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.5 | $14.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $10.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Ozark area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.9M | $910 | 95 |
| Gasoline and other fuels | $59.1M | $2,995 | 115 |
| Food away from home | $62.3M | $3,158 | 78 |
| Groceries | $107.3M | $5,440 | 86 |
| Personal care products and services | $15M | $762 | 76 |
| Child care and other personal services | $6.7M | $339 | 58 |
| Memberships, classes and admissions | $10.6M | $539 | 55 |
| Medical and dental services | $19M | $965 | 75 |
| Pets | $14.6M | $743 | 82 |
| Clothing, shoes and related services | $31.9M | $1,618 | 79 |
| Vehicle insurance | $50.7M | $2,569 | 131 |
| Home repairs, maintenance and insurance | $48.4M | $2,454 | 81 |
| Lawn care, cleaning and other household services | $25.2M | $1,276 | 90 |
| Rent and homeowner costs | $263.6M | $13,361 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Ozark area
- Population, 2025 estimate
- 49,912+1.3% since 2020
- Households
- 19,727
- Median age
- 40.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 561 sq. mi.
- People per square mile
- 88
- Median household income
- $54,963+16.4% vs. 2015–2019, before inflation
- Average household income
- $74,266
- Median home value
- $143,500
- Jobs located here
- 15,272
- Daytime population
- 47,928Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ozark area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Ozark area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Ozark area 1
- Dale County, AL49,599 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Huntsville, AL metro area516,951 people
- Mobile, AL metro area412,590 people
- Montgomery, AL metro area386,024 people
- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Dothan, AL metro area152,674 people
- Anniston-Oxford, AL metro area116,090 people
- Gadsden, AL metro area103,105 people
Questions
How fast is the Ozark, AL area growing?
Population estimates put the Ozark area at 49,912 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 19,727 households. Median household income rose 16.4% from the 2015–2019 survey, before inflation.
How much do households in the Ozark, AL area spend?
Households in the Ozark area spend about $263.6M a year on rent and homeowner costs, $107.3M on groceries and $62.3M on food away from home. Set against the U.S., households in the Ozark area spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
Which business types have the highest market scores in the Ozark, AL area?
The highest Groundwork market scores in the Ozark area are for insurance agencies (88), landscaping and lawn care companies (79) and home repair companies (75). The Ozark area ranks #17 of 537 scored small-town markets for insurance agencies.
How does the Ozark, AL area compare with the U.S.?
The median household income in the Ozark area is $54,963 a year, 32% below the U.S. median of $80,734. The population rose 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $143,500, against $332,700 for the U.S. For its number of households, the Ozark area has the most map listings, relative to the U.S., for funeral homes (2.4 times the U.S. rate) and the fewest for real estate agents and brokers (80% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in the Ozark area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ozark area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Ozark area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ozark area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.