County profile · Alabama
Dale County, AL market data
How Dale County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 49,912
- +1.3% since 2020
- Households
- 19,727
- Median household income
- $54,963
- +16.4% vs. 2015–2019, before inflation
- Median home value
- $143,500
- Jobs located here
- 15,272
- Highest market score
- 83
- Insurance agencies, #155 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Dale County by name and distance, and the households and spending within reach. Or open the report at the center of Dale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Dale County has an estimated 49,912 people and 19,727 households. Population estimates show Dale County grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Dale County is $54,963, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.4%, before inflation.
Relative to the U.S., household spending in Dale County runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Of the business types scored in Dale County, insurance agencies (83), landscaping and lawn care companies (72) and real estate agents and brokers (71) have the highest Groundwork market scores. For insurance agencies, that ranks #155 of 2,272 scored counties.
Dale County is part of the Ozark area. Against the U.S., map listings per household run highest for funeral homes (2.4 times the U.S. rate) and lowest for real estate agents and brokers (80% below the U.S. rate).
All 56 business types in Dale County
Highest Groundwork market score first. Each score compares Dale County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 83 | #155 of 2,272 | 14 | 7.1 | $3.6M | 288 | 5 |
| Landscaping and lawn care | 72 | #193 of 1,493 | 5 | 2.5 | $5M | 172 | 9 |
| Real estate agents and brokers | 71 | #168 of 2,176 | 12 | 6.1 | Index only | 403 | 6 |
| Pet businesses | 71 | #241 of 2,200 | 13 | 6.6 | $1.1M | 128 | 4 |
| Home repair trades | 69 | #223 of 2,057 | 9 | 4.6 | $5.4M | 221 | 18 |
| Real estate | 68 | #263 of 2,229 | 18 | 9.1 | Index only | 338 | 11 |
| Pizza | 66 | #430 of 2,090 | 6 | 3.0 | $10.4M | 204 | 28 |
| Bakeries and dessert shops | 64 | #406 of 1,889 | 5 | 2.5 | $12.5M | 301 | 8 |
| Child care and preschools | 63 | #445 of 1,611 | 5 | 2.5 | $1.3M | 133 | 8 |
| Doctors, dentists and clinics | 62 | #648 of 2,394 | 61 | 30.9 | $312K | 205 | 20 |
| Lawn, cleaning and pest control | 61 | #463 of 1,771 | 14 | 7.1 | $1.8M | 107 | 19 |
| Veterinarians | 61 | #465 of 1,485 | 5 | 2.5 | $2.9M | 108 | 4 |
| Clothing and shoe stores | 61 | #632 of 2,087 | 14 | 7.1 | $2.3M | 179 | 6 |
| Physical therapy | 59 | #468 of 1,422 | 6 | 3.0 | $3.2M | 132 | 4 |
| Gyms | 59 | #544 of 1,792 | 5 | 2.5 | $2.1M | 164 | Under 3 |
| Gyms, studios and classes | 59 | #615 of 2,088 | 10 | 5.1 | $1.1M | 161 | Under 3 |
| Dentists and orthodontists | 59 | #617 of 1,886 | 13 | 6.6 | $1.5M | 149 | 7 |
| Salons, barbers and spas | 58 | #752 of 2,385 | 56 | 28.4 | $268K | 126 | 3 |
| Coffee shops and cafes | 56 | #758 of 2,063 | 12 | 6.1 | $5.2M | 140 | 8 |
| Clothing, shoes and laundry | 55 | #910 of 2,210 | 26 | 13.2 | $1.2M | 139 | 6 |
| Sit-down restaurants | 55 | #947 of 2,405 | 79 | 40.0 | $789K | 119 | 23 |
| Optometrists and eye care | 54 | #574 of 1,302 | 5 | 2.5 | $3.8M | 122 | 3 |
| Auto repair shops | 53 | #1,072 of 2,378 | 44 | 22.3 | $408K | 92 | 3 |
| Restaurants and cafes | 52 | #1,096 of 2,405 | 154 | 78.1 | $405K | 109 | 62 |
| Auto repair and car care | 52 | #1,151 of 2,401 | 75 | 38.0 | $239K | 89 | 12 |
| Nail salons | 51 | #647 of 1,328 | 6 | 3.0 | $2.5M | 150 | Under 3 |
| Spas and skin care | 51 | #830 of 1,769 | 10 | 5.1 | $1.5M | 172 | Under 3 |
| Collision repair and body shops | 47 | #736 of 1,327 | 8 | 4.1 | $2.2M | 73 | 3 |
| Convenience stores | 45 | #1,295 of 2,261 | 16 | 8.1 | $6.7M | 85 | 7 |
| Hair salons | 45 | #1,419 of 2,339 | 31 | 15.7 | $485K | 113 | Under 3 |
| Grocery stores | 42 | #1,308 of 2,070 | 18 | 9.1 | $6M | 64 | 6 |
| Grocery and convenience stores | 41 | #1,546 of 2,402 | 42 | 21.3 | $2.6M | 75 | 13 |
| Roofing and gutters | 40 | #807 of 1,177 | 6 | 3.0 | $8.1M | 95 | 5 |
| Gas stations | 39 | #1,635 of 2,358 | 38 | 19.3 | $1.6M | 65 | 31 |
| Funeral homes | 35 | #1,112 of 1,472 | 10 | 5.1 | $265K | 39 | 3 |
| Fast food and sandwich shops | 35 | #1,690 of 2,222 | 36 | 18.2 | $1.7M | 57 | 28 |
| Barbershops | 31 | #1,080 of 1,356 | 9 | 4.6 | $1.7M | 89 | Under 3 |
| Car washes and detailing | 31 | #1,188 of 1,451 | 10 | 5.1 | $1.8M | 71 | Under 3 |
| Tire shops | 31 | #1,231 of 1,530 | 13 | 6.6 | $1.4M | 55 | 4 |
| Pest control | 27 | #630 of 699 | 5 | 2.5 | $5M | 49 | 3 |
| House cleaning | Not scored | Not scored | 4 | 2.0 | $6.3M | 98 | 7 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.0 | $2.7M | 132 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.0 | $3.7M | 144 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 2.0 | $4.8M | 267 | 6 |
| Chiropractors | Not scored | Not scored | 3 | 1.5 | $6.3M | 265 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 1.5 | $16.1M | 339 | 8 |
| Laundromats | Not scored | Not scored | 3 | 1.5 | $10.6M | 85 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.5 | Index only | 225 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.5 | $6M | 44 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.5 | Index only | 158 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.0 | $16M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.5 | $14.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $10.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Dale County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.9M | $910 | 95 |
| Gasoline and other fuels | $59.1M | $2,995 | 115 |
| Food away from home | $62.3M | $3,158 | 78 |
| Groceries | $107.3M | $5,440 | 86 |
| Personal care products and services | $15M | $762 | 76 |
| Child care and other personal services | $6.7M | $339 | 58 |
| Memberships, classes and admissions | $10.6M | $539 | 55 |
| Medical and dental services | $19M | $965 | 75 |
| Pets | $14.6M | $743 | 82 |
| Clothing, shoes and related services | $31.9M | $1,618 | 79 |
| Vehicle insurance | $50.7M | $2,569 | 131 |
| Home repairs, maintenance and insurance | $48.4M | $2,454 | 81 |
| Lawn care, cleaning and other household services | $25.2M | $1,276 | 90 |
| Rent and homeowner costs | $263.6M | $13,361 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Dale County
- Population, 2025 estimate
- 49,912+1.3% since 2020
- Households
- 19,727
- Median age
- 40.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 561 sq. mi.
- People per square mile
- 88
- Median household income
- $54,963+16.4% vs. 2015–2019, before inflation
- Average household income
- $74,266
- Median home value
- $143,500
- Jobs located here
- 15,272
- Daytime population
- 47,928Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dale County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Dale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Coffee County, AL54,920 people
- Houston County, AL108,140 people
- Geneva County, AL26,887 people
- Henry County, AL17,647 people
- Pike County, AL32,987 people
- Barbour County, AL24,643 people
- Covington County, AL37,628 people
- Crenshaw County, AL13,122 people
Questions
How fast is Dale County, AL growing?
Population estimates put Dale County at 49,912 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 19,727 households. Median household income rose 16.4% from the 2015–2019 survey, before inflation.
How much do households in Dale County, AL spend?
Households in Dale County spend about $263.6M a year on rent and homeowner costs, $107.3M on groceries and $62.3M on food away from home. Set against the U.S., households in Dale County spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
Which business types have the highest market scores in Dale County, AL?
The highest Groundwork market scores in Dale County are for insurance agencies (83), landscaping and lawn care companies (72) and real estate agents and brokers (71). Dale County ranks #155 of 2,272 scored counties for insurance agencies.
How does Dale County, AL compare with the U.S.?
The median household income in Dale County is $54,963 a year, 32% below the U.S. median of $80,734. The population rose 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $143,500, against $332,700 for the U.S. For its number of households, Dale County has the most map listings, relative to the U.S., for funeral homes (2.4 times the U.S. rate) and the fewest for real estate agents and brokers (80% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Dale County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dale County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Dale County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dale County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.