County profile · Alabama
Mobile County, AL market data
Population, household spending and competition for 56 business types in Mobile County, each scored against other counties.
- Population, 2025
- 411,658
- −0.7% since 2020
- Households
- 161,665
- Median household income
- $58,880
- +23.7% vs. 2015–2019, before inflation
- Median home value
- $190,700
- Jobs located here
- 181,672
- Highest market score
- 66
- Pet stores, #220 of 974 scored counties
A site report maps the competitors on map listings around any address in Mobile County by name and distance, and the households and spending within reach. Or open the report at the center of Mobile County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 411,658 people live in Mobile County, in 161,665 households. Between 2020 and 2025, the population of Mobile County declined 0.7%, against +3.1% for the U.S. The median household income in Mobile County is $58,880 a year, 27% below the U.S. median of $80,734. That rose 23.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Mobile County spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in Mobile County are for pet stores (66), landscaping and lawn care companies (66) and pet grooming and boarding businesses (60). Mobile County ranks #220 of 974 scored counties for pet stores.
Mobile County is part of the Mobile metro area. For its number of households, Mobile County has the most map listings, relative to the U.S., for barbershops (55% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (58% below the U.S. rate).
All 56 business types in Mobile County
Highest Groundwork market score first. Each score compares Mobile County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 66 | #220 of 974 | 19 | 1.2 | $6.8M | 150 | 7 |
| Landscaping and lawn care | 66 | #320 of 1,493 | 57 | 3.5 | $3.8M | 130 | 100 |
| Pet grooming and boarding | 60 | #475 of 1,461 | 46 | 2.8 | $2.8M | 110 | 25 |
| Chiropractors | 59 | #469 of 1,490 | 41 | 2.5 | $4M | 167 | 32 |
| Pet businesses | 59 | #684 of 2,200 | 133 | 8.2 | $967K | 110 | 74 |
| Optometrists and eye care | 56 | #514 of 1,302 | 45 | 2.8 | $3.6M | 116 | 16 |
| Coffee shops and cafes | 56 | #761 of 2,063 | 112 | 6.9 | $4.9M | 131 | 55 |
| Home inspectors | 55 | #158 of 415 | 7 | 0.4 | Index only | 123 | 6 |
| Funeral homes | 53 | #627 of 1,472 | 37 | 2.3 | $591K | 87 | 14 |
| Lawn, cleaning and pest control | 53 | #750 of 1,771 | 127 | 7.9 | $1.7M | 102 | 203 |
| Bakeries and dessert shops | 53 | #808 of 1,889 | 105 | 6.5 | $5.2M | 125 | 63 |
| Yoga, Pilates and fitness studios | 49 | #391 of 777 | 16 | 1.0 | $6.1M | 150 | 46 |
| Spas and skin care | 49 | #922 of 1,769 | 124 | 7.7 | $1.1M | 120 | 16 |
| Veterinarians | 47 | #818 of 1,485 | 58 | 3.6 | $2.2M | 81 | 42 |
| Insurance agencies | 46 | #1,255 of 2,272 | 299 | 18.5 | $1.3M | 105 | 146 |
| Laundromats | 45 | #449 of 785 | 28 | 1.7 | $9.9M | 79 | 4 |
| House cleaning | 45 | #515 of 847 | 39 | 2.4 | $5.6M | 87 | 74 |
| Property management | 45 | #531 of 910 | 37 | 2.3 | Index only | 110 | 52 |
| Electricians | 45 | #699 of 1,160 | 38 | 2.4 | $11.1M | 92 | 99 |
| Pizza | 45 | #1,217 of 2,090 | 93 | 5.8 | $5.9M | 115 | 348 |
| Mortgage brokers and lenders | 44 | #541 of 887 | 48 | 3.0 | Index only | 120 | 22 |
| Collision repair and body shops | 43 | #813 of 1,327 | 51 | 3.2 | $2.8M | 90 | 35 |
| Child care and preschools | 41 | #1,067 of 1,611 | 85 | 5.3 | $723K | 72 | 77 |
| Convenience stores | 41 | #1,453 of 2,261 | 191 | 11.8 | $4.8M | 61 | 37 |
| Gas stations | 41 | #1,543 of 2,358 | 241 | 14.9 | $1.9M | 80 | 219 |
| Physical therapy | 40 | #984 of 1,422 | 77 | 4.8 | $2.1M | 88 | 46 |
| Grocery and convenience stores | 40 | #1,593 of 2,402 | 368 | 22.8 | $2.5M | 73 | 103 |
| Sit-down restaurants | 40 | #1,647 of 2,405 | 895 | 55.4 | $608K | 92 | 205 |
| Grocery stores | 39 | #1,392 of 2,070 | 121 | 7.5 | $7.5M | 81 | 66 |
| Restaurants and cafes | 39 | #1,652 of 2,405 | 1,545 | 95.6 | $352K | 95 | 614 |
| Auto repair shops | 39 | #1,695 of 2,378 | 349 | 21.6 | $403K | 91 | 147 |
| Oil change and quick lube | 38 | #349 of 479 | 12 | 0.7 | $11.7M | 85 | 14 |
| HVAC and plumbing | 38 | #1,275 of 1,707 | 114 | 7.1 | $3.7M | 77 | 135 |
| Primary care and pediatrics | 37 | #1,226 of 1,656 | 102 | 6.3 | $1.6M | 90 | 185 |
| Dentists and orthodontists | 36 | #1,444 of 1,886 | 160 | 9.9 | $1M | 104 | 104 |
| Barbershops | 35 | #1,027 of 1,356 | 133 | 8.2 | $981K | 52 | 4 |
| Martial arts and dance studios | 35 | #1,040 of 1,334 | 68 | 4.2 | $1.4M | 71 | 26 |
| Car washes and detailing | 34 | #1,114 of 1,451 | 70 | 4.3 | $2M | 80 | 28 |
| Auto repair and car care | 34 | #1,881 of 2,401 | 625 | 38.7 | $225K | 84 | 227 |
| Doctors, dentists and clinics | 34 | #1,924 of 2,394 | 995 | 61.5 | $164K | 108 | 394 |
| Home repair trades | 33 | #1,760 of 2,057 | 237 | 14.7 | $1.8M | 73 | 266 |
| Hair salons | 33 | #1,942 of 2,339 | 366 | 22.6 | $356K | 83 | 69 |
| Pest control | 32 | #587 of 699 | 31 | 1.9 | $7M | 69 | 29 |
| Real estate agents and brokers | 31 | #1,998 of 2,176 | 441 | 27.3 | Index only | 94 | 132 |
| Tire shops | 30 | #1,247 of 1,530 | 90 | 5.6 | $1.6M | 62 | 31 |
| Real estate | 30 | #2,069 of 2,229 | 533 | 33.0 | Index only | 98 | 240 |
| Dry cleaners | 29 | #441 of 507 | 25 | 1.5 | $11.1M | 71 | 14 |
| Roofing and gutters | 29 | #1,013 of 1,177 | 85 | 5.3 | $4.9M | 58 | 32 |
| Gyms | 29 | #1,515 of 1,792 | 113 | 7.0 | $863K | 66 | 46 |
| Gyms, studios and classes | 29 | #1,818 of 2,088 | 197 | 12.2 | $495K | 75 | 72 |
| Fast food and sandwich shops | 27 | #1,922 of 2,222 | 245 | 15.2 | $2.2M | 73 | 348 |
| Clothing and shoe stores | 25 | #1,843 of 2,087 | 309 | 19.1 | $896K | 71 | 141 |
| Salons, barbers and spas | 25 | #2,230 of 2,385 | 769 | 47.6 | $170K | 80 | 137 |
| Clothing, shoes and laundry | 24 | #1,994 of 2,210 | 416 | 25.7 | $665K | 76 | 159 |
| Nail salons | 18 | #1,254 of 1,328 | 129 | 8.0 | $1M | 61 | 45 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.1 | $81.8M | Too few | 11 |
Household spending in Mobile County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $140.8M | $871 | 91 |
| Gasoline and other fuels | $459.9M | $2,845 | 110 |
| Food away from home | $544.6M | $3,369 | 83 |
| Groceries | $910.6M | $5,633 | 89 |
| Personal care products and services | $130.4M | $807 | 80 |
| Child care and other personal services | $61.5M | $380 | 65 |
| Memberships, classes and admissions | $97.5M | $603 | 61 |
| Medical and dental services | $163.6M | $1,012 | 79 |
| Pets | $128.6M | $795 | 87 |
| Clothing, shoes and related services | $276.8M | $1,712 | 83 |
| Vehicle insurance | $393.1M | $2,432 | 124 |
| Home repairs, maintenance and insurance | $420M | $2,598 | 86 |
| Lawn care, cleaning and other household services | $217.4M | $1,345 | 95 |
| Rent and homeowner costs | $2.3B | $13,936 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Mobile County
- Population, 2025 estimate
- 411,658−0.7% since 2020
- Households
- 161,665
- Median age
- 39.0
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 1,229 sq. mi.
- People per square mile
- 336
- Median household income
- $58,880+23.7% vs. 2015–2019, before inflation
- Average household income
- $81,726
- Median home value
- $190,700
- Jobs located here
- 181,672
- Daytime population
- 421,837Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mobile County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Mobile County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Baldwin County, AL246,989 people
- Washington County, AL15,143 people
- Escambia County, AL36,629 people
- Clarke County, AL22,543 people
- Monroe County, AL19,388 people
- Conecuh County, AL11,275 people
- Choctaw County, AL12,380 people
- Wilcox County, AL10,172 people
Questions
How fast is Mobile County, AL growing?
Population estimates put Mobile County at 411,658 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 161,665 households. Against the 2015–2019 survey, median household income rose 23.7%, before inflation.
How much do households in Mobile County, AL spend?
Households in Mobile County spend about $2.3B a year on rent and homeowner costs, $910.6M on groceries and $544.6M on food away from home. Relative to the U.S., household spending in Mobile County runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in Mobile County, AL?
Of the business types scored in Mobile County, pet stores (66), landscaping and lawn care companies (66) and pet grooming and boarding businesses (60) have the highest Groundwork market scores. For pet stores, that ranks #220 of 974 scored counties.
How does Mobile County, AL compare with the U.S.?
Median household income in Mobile County is $58,880, 27% below the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $190,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for barbershops (55% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Mobile County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mobile County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in Mobile County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mobile County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.