County profile · Alabama
Etowah County, AL market data
Population, household spending and competition for 56 business types in Etowah County, each scored against other counties.
- Population, 2025
- 103,886
- +0.4% since 2020
- Households
- 39,411
- Median household income
- $54,563
- +22.2% vs. 2015–2019, before inflation
- Median home value
- $167,100
- Jobs located here
- 33,151
- Highest market score
- 63
- House cleaning, #180 of 847 scored counties
A site report maps the competitors on map listings around any address in Etowah County by name and distance, and the households and spending within reach. Or open the report at the center of Etowah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 103,886 people live in Etowah County, in 39,411 households. Between 2020 and 2025, the population of Etowah County grew 0.4%, slower than the U.S. (+3.1%). The median household income in Etowah County is $54,563 a year, 32% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Etowah County spend the most on vehicle insurance (an index of 138, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
The highest Groundwork market scores in Etowah County are for house cleaning businesses (63), roofing and gutter companies (62) and landscaping and lawn care companies (58). Etowah County ranks #180 of 847 scored counties for house cleaning businesses.
Etowah County is part of the Gadsden metro area. For its number of households, Etowah County has the most map listings, relative to the U.S., for gas stations (91% above the U.S. rate) and the fewest for martial arts and dance studios (49% below the U.S. rate).
All 56 business types in Etowah County
Highest Groundwork market score first. Each score compares Etowah County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 63 | #180 of 847 | 5 | 1.3 | $10M | 156 | 16 |
| Roofing and gutters | 62 | #321 of 1,177 | 8 | 2.0 | $12.1M | 143 | 3 |
| Landscaping and lawn care | 58 | #504 of 1,493 | 19 | 4.8 | $2.6M | 90 | 20 |
| Insurance agencies | 57 | #883 of 2,272 | 67 | 17.0 | $1.6M | 127 | 37 |
| Pet grooming and boarding | 56 | #579 of 1,461 | 13 | 3.3 | $2.2M | 87 | 4 |
| Lawn, cleaning and pest control | 56 | #645 of 1,771 | 29 | 7.4 | $1.7M | 103 | 40 |
| Coffee shops and cafes | 55 | #809 of 2,063 | 28 | 7.1 | $4.4M | 119 | 9 |
| Funeral homes | 52 | #667 of 1,472 | 14 | 3.6 | $429K | 63 | 5 |
| Pet businesses | 51 | #1,054 of 2,200 | 42 | 10.7 | $687K | 78 | 12 |
| Pest control | 50 | #346 of 699 | 5 | 1.3 | $10M | 98 | 4 |
| Bakeries and dessert shops | 49 | #956 of 1,889 | 27 | 6.9 | $4.6M | 110 | 14 |
| Veterinarians | 48 | #791 of 1,485 | 14 | 3.6 | $2.1M | 76 | 8 |
| Real estate agents and brokers | 48 | #1,167 of 2,176 | 74 | 18.8 | Index only | 130 | 13 |
| Pet stores | 46 | #548 of 974 | 6 | 1.5 | $4.8M | 106 | Under 3 |
| Collision repair and body shops | 46 | #760 of 1,327 | 14 | 3.6 | $2.7M | 87 | 9 |
| Yoga, Pilates and fitness studios | 45 | #475 of 777 | 5 | 1.3 | $4.1M | 102 | 9 |
| Spas and skin care | 44 | #1,094 of 1,769 | 33 | 8.4 | $904K | 103 | 4 |
| Gyms, studios and classes | 44 | #1,348 of 2,088 | 35 | 8.9 | $589K | 89 | 9 |
| HVAC and plumbing | 43 | #1,089 of 1,707 | 21 | 5.3 | $4.6M | 97 | 35 |
| Chiropractors | 42 | #944 of 1,490 | 14 | 3.6 | $2.7M | 112 | 13 |
| Home repair trades | 42 | #1,397 of 2,057 | 41 | 10.4 | $2.4M | 97 | 65 |
| Convenience stores | 41 | #1,460 of 2,261 | 53 | 13.4 | $4M | 51 | 6 |
| Real estate | 41 | #1,566 of 2,229 | 97 | 24.6 | Index only | 125 | 32 |
| Martial arts and dance studios | 40 | #933 of 1,334 | 10 | 2.5 | $2.1M | 102 | Under 3 |
| Gyms | 40 | #1,235 of 1,792 | 20 | 5.1 | $1M | 79 | 9 |
| Grocery and convenience stores | 39 | #1,645 of 2,402 | 103 | 26.1 | $2.1M | 61 | 20 |
| Sit-down restaurants | 39 | #1,674 of 2,405 | 179 | 45.4 | $690K | 104 | 63 |
| Gas stations | 38 | #1,668 of 2,358 | 82 | 20.8 | $1.5M | 63 | 70 |
| Grocery stores | 37 | #1,458 of 2,070 | 34 | 8.6 | $6.3M | 68 | 14 |
| Auto repair shops | 37 | #1,790 of 2,378 | 118 | 29.9 | $316K | 71 | 34 |
| Auto repair and car care | 36 | #1,820 of 2,401 | 190 | 48.2 | $197K | 73 | 52 |
| Hair salons | 36 | #1,854 of 2,339 | 101 | 25.6 | $295K | 69 | 8 |
| Nail salons | 35 | #1,053 of 1,328 | 26 | 6.6 | $1.1M | 69 | 4 |
| Physical therapy | 35 | #1,101 of 1,422 | 18 | 4.6 | $2.1M | 87 | 14 |
| Child care and preschools | 35 | #1,220 of 1,611 | 21 | 5.3 | $612K | 61 | 19 |
| Restaurants and cafes | 35 | #1,814 of 2,405 | 333 | 84.5 | $371K | 100 | 170 |
| Car washes and detailing | 34 | #1,121 of 1,451 | 22 | 5.6 | $1.7M | 67 | 7 |
| Tire shops | 34 | #1,173 of 1,530 | 24 | 6.1 | $1.6M | 62 | 8 |
| Dentists and orthodontists | 34 | #1,505 of 1,886 | 35 | 8.9 | $1.1M | 109 | 31 |
| Pizza | 34 | #1,656 of 2,090 | 26 | 6.6 | $4.7M | 93 | 97 |
| Salons, barbers and spas | 33 | #2,037 of 2,385 | 178 | 45.2 | $168K | 79 | 19 |
| Optometrists and eye care | 32 | #1,056 of 1,302 | 17 | 4.3 | $2.2M | 70 | 6 |
| Electricians | 31 | #968 of 1,160 | 12 | 3.0 | $8M | 67 | 27 |
| Barbershops | 30 | #1,097 of 1,356 | 17 | 4.3 | $1.8M | 93 | Under 3 |
| Laundromats | 29 | #626 of 785 | 6 | 1.5 | $10.5M | 84 | Under 3 |
| Mortgage brokers and lenders | 26 | #829 of 887 | 17 | 4.3 | Index only | 79 | 8 |
| Clothing and shoe stores | 26 | #1,811 of 2,087 | 69 | 17.5 | $915K | 72 | 28 |
| Clothing, shoes and laundry | 26 | #1,947 of 2,210 | 92 | 23.3 | $687K | 78 | 31 |
| Doctors, dentists and clinics | 19 | #2,301 of 2,394 | 307 | 77.9 | $122K | 80 | 146 |
| Primary care and pediatrics | 16 | #1,593 of 1,656 | 42 | 10.7 | $892K | 50 | 82 |
| Fast food and sandwich shops | 16 | #2,120 of 2,222 | 69 | 17.5 | $1.8M | 59 | 97 |
| Property management | Not scored | Not scored | 4 | 1.0 | Index only | 236 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.8 | $21.1M | 134 | 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.3 | $37.3M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $37.5M | Too few | Under 3 |
Household spending in Etowah County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37.3M | $947 | 99 |
| Gasoline and other fuels | $124.1M | $3,150 | 121 |
| Food away from home | $123.5M | $3,133 | 77 |
| Groceries | $213.8M | $5,425 | 86 |
| Personal care products and services | $29.8M | $757 | 75 |
| Child care and other personal services | $12.9M | $326 | 56 |
| Memberships, classes and admissions | $20.6M | $523 | 53 |
| Medical and dental services | $37.5M | $950 | 74 |
| Pets | $28.8M | $732 | 80 |
| Clothing, shoes and related services | $63.2M | $1,603 | 78 |
| Vehicle insurance | $106.6M | $2,705 | 138 |
| Home repairs, maintenance and insurance | $96.5M | $2,448 | 81 |
| Lawn care, cleaning and other household services | $49.9M | $1,267 | 90 |
| Rent and homeowner costs | $523.7M | $13,288 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Etowah County
- Population, 2025 estimate
- 103,886+0.4% since 2020
- Households
- 39,411
- Median age
- 42.0
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 535 sq. mi.
- People per square mile
- 193
- Median household income
- $54,563+22.2% vs. 2015–2019, before inflation
- Average household income
- $73,295
- Median home value
- $167,100
- Jobs located here
- 33,151
- Daytime population
- 97,399Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Etowah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Etowah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Calhoun County, AL116,090 people
- Cherokee County, AL25,443 people
- Marshall County, AL99,748 people
- St. Clair County, AL94,166 people
- DeKalb County, AL72,269 people
- Blount County, AL59,518 people
- Cleburne County, AL15,426 people
- Talladega County, AL81,021 people
Questions
How fast is Etowah County, AL growing?
Population estimates put Etowah County at 103,886 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 39,411 households. Against the 2015–2019 survey, median household income rose 22.2%, before inflation.
How much do households in Etowah County, AL spend?
Households in Etowah County spend about $523.7M a year on rent and homeowner costs, $213.8M on groceries and $124.1M on gasoline and other fuels. Relative to the U.S., household spending in Etowah County runs highest on vehicle insurance (an index of 138, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Which business types have the highest market scores in Etowah County, AL?
Of the business types scored in Etowah County, house cleaning businesses (63), roofing and gutter companies (62) and landscaping and lawn care companies (58) have the highest Groundwork market scores. For house cleaning businesses, that ranks #180 of 847 scored counties.
How does Etowah County, AL compare with the U.S.?
Median household income in Etowah County is $54,563, 32% below the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $167,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (91% above the U.S. rate) and lowest for martial arts and dance studios (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Etowah County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Etowah County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Etowah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Etowah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.