County profile · Alabama
Baldwin County, AL market data
How Baldwin County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 267,761
- +14.8% since 2020
- Households
- 98,574
- Median household income
- $78,775
- +35.1% vs. 2015–2019, before inflation
- Median home value
- $316,900
- Jobs located here
- 84,738
- Highest market score
- 88
- Funeral homes, #28 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Baldwin County by name and distance, and the households and spending within reach. Or open the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Baldwin County has an estimated 267,761 people and 98,574 households. Population estimates show Baldwin County grew 14.8% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Baldwin County is $78,775, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.1%, before inflation.
Relative to the U.S., household spending in Baldwin County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (78).
Of the business types scored in Baldwin County, funeral homes (88), dry cleaners (84) and car washes and detailers (78) have the highest Groundwork market scores. For funeral homes, that ranks #28 of 1,472 scored counties.
Baldwin County is part of the Daphne-Fairhope-Foley metro area. Against the U.S., map listings per household run highest for real estate agents and brokers (2.5 times the U.S. rate) and lowest for collision repair and body shops (45% below the U.S. rate).
All 56 business types in Baldwin County
Highest Groundwork market score first. Each score compares Baldwin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 88 | #28 of 1,472 | 13 | 1.3 | $1.2M | 177 | 7 |
| Dry cleaners | 84 | #9 of 507 | 6 | 0.6 | $31.6M | 202 | 5 |
| Car washes and detailing | 78 | #79 of 1,451 | 29 | 2.9 | $3.3M | 131 | 12 |
| Convenience stores | 78 | #237 of 2,261 | 95 | 9.6 | $6.3M | 80 | 7 |
| Oil change and quick lube | 76 | #29 of 479 | 6 | 0.6 | $15.9M | 116 | 4 |
| Pet stores | 76 | #90 of 974 | 19 | 1.9 | $4.8M | 105 | 7 |
| Grocery and convenience stores | 76 | #280 of 2,402 | 195 | 19.8 | $3.1M | 91 | 45 |
| Collision repair and body shops | 73 | #150 of 1,327 | 17 | 1.7 | $5.6M | 182 | 29 |
| Auto repair shops | 73 | #268 of 2,378 | 168 | 17.0 | $568K | 128 | 86 |
| Grocery stores | 73 | #342 of 2,070 | 57 | 5.8 | $10.6M | 114 | 38 |
| Child care and preschools | 72 | #224 of 1,611 | 51 | 5.2 | $916K | 91 | 41 |
| Auto repair and car care | 72 | #315 of 2,401 | 304 | 30.8 | $314K | 117 | 119 |
| Insurance agencies | 70 | #483 of 2,272 | 161 | 16.3 | $1.6M | 128 | 88 |
| Gas stations | 67 | #492 of 2,358 | 129 | 13.1 | $2.4M | 99 | 132 |
| Barbershops | 65 | #349 of 1,356 | 56 | 5.7 | $1.6M | 85 | 3 |
| Pizza | 63 | #557 of 2,090 | 80 | 8.1 | $4.8M | 94 | 203 |
| Tire shops | 58 | #587 of 1,530 | 48 | 4.9 | $2M | 79 | 16 |
| Fast food and sandwich shops | 58 | #838 of 2,222 | 140 | 14.2 | $2.7M | 89 | 203 |
| Laundromats | 57 | #312 of 785 | 20 | 2.0 | $9.5M | 76 | 6 |
| Pet businesses | 57 | #786 of 2,200 | 130 | 13.2 | $698K | 79 | 78 |
| Optometrists and eye care | 55 | #567 of 1,302 | 43 | 4.4 | $2.6M | 83 | 16 |
| Pet grooming and boarding | 55 | #613 of 1,461 | 48 | 4.9 | $1.9M | 74 | 33 |
| Yoga, Pilates and fitness studios | 54 | #317 of 777 | 22 | 2.2 | $3.4M | 84 | 28 |
| Electricians | 53 | #529 of 1,160 | 38 | 3.9 | $7.6M | 64 | 73 |
| Martial arts and dance studios | 53 | #599 of 1,334 | 51 | 5.2 | $1.5M | 73 | 19 |
| Veterinarians | 53 | #679 of 1,485 | 50 | 5.1 | $1.8M | 67 | 38 |
| Spas and skin care | 53 | #787 of 1,769 | 106 | 10.8 | $852K | 97 | 21 |
| Urgent care and walk-in clinics | 52 | #151 of 325 | 7 | 0.7 | $16M | 65 | 6 |
| Primary care and pediatrics | 51 | #818 of 1,656 | 77 | 7.8 | $1.5M | 82 | 129 |
| Chiropractors | 50 | #742 of 1,490 | 57 | 5.8 | $2M | 82 | 33 |
| Landscaping and lawn care | 48 | #775 of 1,493 | 93 | 9.4 | $1.6M | 55 | 119 |
| Coffee shops and cafes | 48 | #1,115 of 2,063 | 126 | 12.8 | $3M | 82 | 76 |
| Hair salons | 47 | #1,348 of 2,339 | 285 | 28.9 | $317K | 74 | 51 |
| Property management | 46 | #521 of 910 | 32 | 3.2 | Index only | 85 | 77 |
| Physical therapy | 45 | #861 of 1,422 | 68 | 6.9 | $1.6M | 69 | 38 |
| Gyms | 45 | #1,119 of 1,792 | 107 | 10.9 | $703K | 54 | 28 |
| Nail salons | 44 | #877 of 1,328 | 74 | 7.5 | $1.2M | 73 | 25 |
| Gyms, studios and classes | 44 | #1,366 of 2,088 | 180 | 18.3 | $418K | 63 | 47 |
| Pest control | 43 | #452 of 699 | 29 | 2.9 | $5.1M | 50 | 22 |
| Roofing and gutters | 43 | #757 of 1,177 | 75 | 7.6 | $3.9M | 46 | 27 |
| Bakeries and dessert shops | 43 | #1,203 of 1,889 | 131 | 13.3 | $2.9M | 70 | 81 |
| Lawn, cleaning and pest control | 42 | #1,193 of 1,771 | 163 | 16.5 | $911K | 54 | 226 |
| Restaurants and cafes | 42 | #1,557 of 2,405 | 1,282 | 130.1 | $297K | 80 | 531 |
| Sit-down restaurants | 42 | #1,568 of 2,405 | 712 | 72.2 | $535K | 81 | 247 |
| Salons, barbers and spas | 42 | #1,651 of 2,385 | 533 | 54.1 | $169K | 80 | 103 |
| House cleaning | 41 | #588 of 847 | 41 | 4.2 | $3.6M | 57 | 85 |
| Home repair trades | 41 | #1,479 of 2,057 | 235 | 23.8 | $1.2M | 51 | 226 |
| Doctors, dentists and clinics | 41 | #1,647 of 2,394 | 847 | 85.9 | $132K | 87 | 317 |
| HVAC and plumbing | 40 | #1,223 of 1,707 | 122 | 12.4 | $2.4M | 50 | 126 |
| Dentists and orthodontists | 40 | #1,302 of 1,886 | 128 | 13.0 | $875K | 89 | 95 |
| Mortgage brokers and lenders | 39 | #649 of 887 | 70 | 7.1 | Index only | 56 | 22 |
| Clothing and shoe stores | 37 | #1,523 of 2,087 | 269 | 27.3 | $705K | 55 | 158 |
| Clothing, shoes and laundry | 37 | #1,646 of 2,210 | 337 | 34.2 | $562K | 64 | 169 |
| Real estate agents and brokers | 34 | #1,925 of 2,176 | 766 | 77.7 | Index only | 36 | 244 |
| Real estate | 34 | #1,958 of 2,229 | 880 | 89.3 | Index only | 40 | 392 |
| Home inspectors | 33 | #339 of 415 | 12 | 1.2 | Index only | 48 | 15 |
Household spending in Baldwin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $95.4M | $968 | 101 |
| Gasoline and other fuels | $303.6M | $3,080 | 119 |
| Food away from home | $380.6M | $3,861 | 95 |
| Groceries | $602.1M | $6,109 | 97 |
| Personal care products and services | $90.3M | $916 | 91 |
| Child care and other personal services | $46.7M | $474 | 82 |
| Memberships, classes and admissions | $75.2M | $763 | 78 |
| Medical and dental services | $112M | $1,136 | 88 |
| Pets | $90.7M | $920 | 101 |
| Clothing, shoes and related services | $189.5M | $1,923 | 94 |
| Vehicle insurance | $259.1M | $2,629 | 134 |
| Home repairs, maintenance and insurance | $290.1M | $2,943 | 98 |
| Lawn care, cleaning and other household services | $148.5M | $1,506 | 107 |
| Rent and homeowner costs | $1.5B | $15,388 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Baldwin County
- Population, 2025 estimate
- 267,761+14.8% since 2020
- Households
- 98,574
- Median age
- 44.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 1,590 sq. mi.
- People per square mile
- 155
- Median household income
- $78,775+35.1% vs. 2015–2019, before inflation
- Average household income
- $103,378
- Median home value
- $316,900
- Jobs located here
- 84,738
- Daytime population
- 233,442Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baldwin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
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- Escambia County, AL36,629 people
- Washington County, AL15,143 people
- Monroe County, AL19,388 people
- Conecuh County, AL11,275 people
- Clarke County, AL22,543 people
- Covington County, AL37,628 people
- Wilcox County, AL10,172 people
Questions
How fast is Baldwin County, AL growing?
Population estimates put Baldwin County at 267,761 people in 2025, up 14.8% since 2020, faster than the U.S. (+3.1%). It has 98,574 households. Median household income rose 35.1% from the 2015–2019 survey, before inflation.
How much do households in Baldwin County, AL spend?
Households in Baldwin County spend about $1.5B a year on rent and homeowner costs, $602.1M on groceries and $380.6M on food away from home. Set against the U.S., households in Baldwin County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (78).
Which business types have the highest market scores in Baldwin County, AL?
The highest Groundwork market scores in Baldwin County are for funeral homes (88), dry cleaners (84) and car washes and detailers (78). Baldwin County ranks #28 of 1,472 scored counties for funeral homes.
How does Baldwin County, AL compare with the U.S.?
The median household income in Baldwin County is $78,775 a year, 2% below the U.S. median of $80,734. The population rose 14.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $316,900, against $332,700 for the U.S. For its number of households, Baldwin County has the most map listings, relative to the U.S., for real estate agents and brokers (2.5 times the U.S. rate) and the fewest for collision repair and body shops (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Baldwin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baldwin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in Baldwin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.