Groundwork

Fitness and classes · Metro area · Alabama

Gyms and studios in the Anniston-Oxford, AL metro area

Competitor counts, household spending and official business counts for gyms and studios in the Anniston-Oxford, AL metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #354 of 387 scored metro areas
#11 of 12 scored metro areas based in Alabama

Listings
52
12 chain locations (23%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$24M
On memberships, classes and admissions · $534 a household
Spending per listing
$462K
30% below the U.S.
Listings per 10k households
11.6
22% below the U.S.
Population, 2025
115,834
−0.3% since 2020

See the gyms and studios around any address in the Anniston-Oxford metro area

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Anniston-Oxford metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For gyms and studios, the Anniston-Oxford metro area has a Groundwork market score of 31 (lower middle): #354 of 387 scored metro areas and #11 of 12 scored metro areas based in Alabama. That puts it in the bottom quarter of metro areas.

As of September 2026, map listings count 52 gyms and studios in the Anniston-Oxford metro area. Chain locations make up 23% of them, against 20% across the U.S. That is 11.6 per 10,000 households, 22% below the U.S. rate of 14.9.

Households in the Anniston-Oxford metro area spend about $24M a year on memberships, classes and admissions, or $534 per household, 46% below the U.S. average. That is about $462K of household spending for each location on map listings, 30% below the U.S. figure of $662K.

The official count of businesses with payroll classed as fitness centers and recreation instruction in the Anniston-Oxford metro area was 11 in 2023. That is one for every 4,092 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $750K has gone to businesses classed as fitness centers and recreation instruction in the Anniston-Oxford metro area. Between 2020 and 2025, the population of the Anniston-Oxford metro area declined 0.3%, against +3.1% for the U.S.

How the Anniston-Oxford metro area compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Anniston-Oxford, AL metro area compared with Alabama and the U.S.
MeasureAnniston-Oxford metro areaAlabamaU.S.
Listings per 10k households11.611.714.9
Spending per listing$462K$562K$662K
Households per official establishment4,0922,3521,641
Official establishment growth, 2019–2023n/a+12.3%+8.2%
Population growth, 2020–2025−0.3%+3.2%+3.1%
Spending per household on memberships, classes and admissions$534$656$983
Median household income$55,029$63,999$80,734
Groundwork market score3146

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11
Employees, 2023
76
Annual payroll, 2023
$1.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
5212 chain locations
Listings at the U.S. rate for this spending
36The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$750K

SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Anniston-Oxford metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Anniston-Oxford metro area

Population, 2025 estimate
115,834−0.3% since 2020
Households
45,015
Median age
39.9
Homes lived in by their owners
70%
Vehicles per household
1.9
Land area
606 sq. mi.
People per square mile
192
Median household income
$55,029+16.5% vs. 2015–2019, before inflation
Average household income
$73,223
Median home value
$156,600
Jobs located here
42,167
Daytime population
116,114Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Anniston-Oxford metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of the Anniston-Oxford metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Alabama

Every Alabama market ranked →

The highest-scoring metro areas in Alabama for gyms and studios, numbered among those based in Alabama (a market based in another state is listed without a number), with the Anniston-Oxford metro area marked.

Top metro areas in Alabama

Metro areas in Alabama ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Decatur, AL64518.1$818K+2.5%#66 of 387
2Tuscaloosa, AL58938.8$712K+2.9%#109 of 387
3Auburn-Opelika, AL527710.0$654K+7.1%#164 of 387
4Huntsville, AL4931015.0$569K+12.5%#200 of 387
5Gadsden, AL45358.9$589K+0.4%#246 of 387
6Florence-Muscle Shoals, AL457311.5$525K+3.5%#251 of 387
7Daphne-Fairhope-Foley, AL4218018.3$418K+14.8%#276 of 387
8Dothan, AL376811.1$521K+3.4%#311 of 387
9Birmingham, AL3662113.4$551K+1.4%#314 of 387
Columbus, GA-AL3214411.3$538K−1.3%#344 of 387
11Anniston-Oxford, AL315211.6$462K−0.3%#354 of 387

Other business types in the Anniston-Oxford metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in the Anniston-Oxford, AL metro area?

The Anniston-Oxford metro area has 52 gyms and studios on map listings as of September 2026. 12 of them (23%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 11 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in the Anniston-Oxford, AL metro area spend on memberships, classes and admissions?

About $24M a year, or $534 per household. That is 46% below the U.S. average (an index of 54, where 100 is the U.S. average). Spread across the 52 gyms and studios on map listings, it comes to $462K per location. It is estimated from the incomes of the 45,015 households in the Anniston-Oxford metro area and national spending patterns by income.

How does the Anniston-Oxford, AL metro area compare with the U.S. for gyms and studios?

The Anniston-Oxford metro area has 11.6 gyms and studios per 10,000 households, 22% below the U.S. rate of 14.9. Spending per location is $462K, 30% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Anniston-Oxford metro area would have about 36, against 52 on map listings. There is one business with payroll in the industry for every 4,092 households, against one for every 1,641 across the U.S.

How fast is the Anniston-Oxford, AL metro area growing?

Population estimates put the Anniston-Oxford metro area at 115,834 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 45,015 households. Median household income in the Anniston-Oxford metro area is $55,029, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Anniston-Oxford metro area scores 31 for gyms and studios (lower middle), #354 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Anniston-Oxford metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in the Anniston-Oxford metro area

Screening a site or an acquisition in the Anniston-Oxford metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Anniston-Oxford metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.