Groundwork

Auto · County · Wisconsin

Auto repair and car care businesses in Pepin County, WI

Competitor counts, household spending and official business counts for auto repair and car care businesses in Pepin County, WI, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
14
4 chain locations (29%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$3.8M
On vehicle maintenance and repairs · $1,253 a household
Spending per listing
$273K
2% above the U.S.
Listings per 10k households
46.0
29% above the U.S.
Population, 2025
7,513
+2.2% since 2020

See the auto repair and car care businesses around any address in Pepin County

The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pepin County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 14 auto repair and car care businesses in Pepin County. 4 of them (29%) are chain locations, against 24% across the U.S. That comes to 46.0 for every 10,000 households, 29% above the U.S. rate of 35.7.

Households in Pepin County spend about $3.8M a year on vehicle maintenance and repairs, or $1,253 per household, 31% above the U.S. average. Spread across 14 auto repair and car care businesses, that is $273K per business, 2% above the U.S. figure of $269K.

Official counts show 6 businesses with payroll classed as automotive repair and maintenance, and tire dealers in Pepin County in 2023. That is one for every 508 households, against one for every 681 across the U.S. Official counts list 9 one-person businesses without payroll.

Between 2020 and 2025, the population of Pepin County grew 2.2%, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Pepin County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Auto repair and car care in Pepin County, WI compared with Wisconsin and the U.S.
MeasurePepin CountyWisconsinU.S.
Listings per 10k households46.034.535.7
Spending per listing$273K$307K$269K
Households per official establishment508706681
Official establishment growth, 2019–2023n/a+1.2%+4.1%
Population growth, 2020–2025+2.2%+1.3%+3.1%
Spending per household on vehicle maintenance and repairs$1,253$1,061$958
Median household income$75,256$77,485$80,734
Groundwork market scoreNot scored66

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 6
Employees, 2023
24
Annual payroll, 2023
$915K
One-person businesses, 2023
9Businesses with no payroll
Map listings, September 2026
144 chain locations
Listings at the U.S. rate for this spending
14The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in Pepin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Pepin County

Population, 2025 estimate
7,513+2.2% since 2020
Households
3,046
Median age
46.4
Homes lived in by their owners
83%
Vehicles per household
2.2
Land area
232 sq. mi.
People per square mile
32
Median household income
$75,256
Average household income
$94,084
Median home value
$214,800
Jobs located here
2,371
Daytime population
5,987Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Pepin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.

Or open the report at the center of Pepin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Auto repair and car care across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for auto repair and car care businesses, numbered among those based in Wisconsin, with Pepin County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for auto repair and car care businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Bayfield County, WI891621.5$544K+3.4%#24 of 2,401
2Pierce County, WI884629.0$448K+3.1%#31 of 2,401
3Adams County, WI832324.2$460K+5.2%#78 of 2,401
4Oconto County, WI805532.7$385K+2.9%#122 of 2,401
5Iowa County, WI782726.7$443K+1.0%#155 of 2,401
6Door County, WI774530.0$380K+1.6%#185 of 2,401
7Dane County, WI7766326.4$373K+4.9%#186 of 2,401
8Calumet County, WI755425.3$470K+2.9%#218 of 2,401
9Portage County, WI748729.3$388K+2.2%#246 of 2,401
10Walworth County, WI7413531.3$379K+0.8%#248 of 2,401
Pepin County, WINot scored1446.0$273K+2.2%

Other business types in Pepin County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many auto repair and car care businesses are in Pepin County, WI?

Pepin County has 14 auto repair and car care businesses on map listings as of September 2026. 4 of them (29%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 6 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023. Official counts also show 9 one-person businesses without payroll.

How much do households in Pepin County, WI spend on vehicle maintenance and repairs?

About $3.8M a year, or $1,253 per household. That is 31% above the U.S. average (an index of 131, where 100 is the U.S. average). Spread across the 14 auto repair and car care businesses on map listings, it comes to $273K per business. It is estimated from the incomes of the 3,046 households in Pepin County and national spending patterns by income.

How does Pepin County, WI compare with the U.S. for auto repair and car care businesses?

Pepin County has 46.0 auto repair and car care businesses per 10,000 households, 29% above the U.S. rate of 35.7. Spending per business is $273K, 2% above the U.S. figure of $269K. The count on map listings matches the U.S. ratio of auto repair and car care businesses to household spending. There is one business with payroll in the industry for every 508 households, against one for every 681 across the U.S.

How fast is Pepin County, WI growing?

Population estimates put Pepin County at 7,513 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 3,046 households. Median household income in Pepin County is $75,256, 7% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Pepin County. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for auto repair and car care businesses · All 56 business types in Pepin County

Screening a site or an acquisition in Pepin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Pepin County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.