County profile · Wisconsin
Taylor County, WI market data
Population, household spending and competition for 56 business types in Taylor County, each scored against other counties.
- Population, 2025
- 20,118
- +0.9% since 2020
- Households
- 8,046
- Median household income
- $69,350
- +30.8% vs. 2015–2019, before inflation
- Median home value
- $197,100
- Jobs located here
- 7,954
- Highest market score
- 76
- Fast food and sandwich shops, #204 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Taylor County by name and distance, and the households and spending within reach. Or open the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 20,118 people live in Taylor County, in 8,046 households. Population estimates show Taylor County grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Taylor County is $69,350 a year, 14% below the U.S. median of $80,734. That rose 30.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Taylor County spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on child care and other personal services (58).
The highest Groundwork market scores in Taylor County are for fast food and sandwich shops (76), dentists and orthodontists (72) and gyms and studios (68). Taylor County ranks #204 of 2,222 scored counties for fast food and sandwich shops.
For its number of households, Taylor County has the most map listings, relative to the U.S., for grocery and convenience stores (40% above the U.S. rate) and the fewest for real estate businesses (48% below the U.S. rate).
All 56 business types in Taylor County
Highest Groundwork market score first. Each score compares Taylor County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 76 | #204 of 2,222 | 6 | 7.5 | $4.8M | 159 | 8 |
| Dentists and orthodontists | 72 | #215 of 1,886 | 6 | 7.5 | $1.8M | 182 | 4 |
| Gyms, studios and classes | 68 | #298 of 2,088 | 6 | 7.5 | $1M | 155 | Under 3 |
| Home repair trades | 63 | #427 of 2,057 | 5 | 6.2 | $4.1M | 170 | 12 |
| Doctors, dentists and clinics | 63 | #626 of 2,394 | 44 | 54.7 | $244K | 160 | 15 |
| Clothing and shoe stores | 62 | #601 of 2,087 | 7 | 8.7 | $2.1M | 166 | Under 3 |
| Pet businesses | 58 | #719 of 2,200 | 7 | 8.7 | $894K | 102 | Under 3 |
| Clothing, shoes and laundry | 58 | #776 of 2,210 | 11 | 13.7 | $1.3M | 152 | Under 3 |
| Gas stations | 57 | #863 of 2,358 | 9 | 11.2 | $2.7M | 114 | 12 |
| Real estate | 56 | #779 of 2,229 | 16 | 19.9 | Index only | 155 | 3 |
| Restaurants and cafes | 56 | #934 of 2,405 | 77 | 95.7 | $377K | 102 | 25 |
| Spas and skin care | 55 | #690 of 1,769 | 6 | 7.5 | $1.2M | 143 | Under 3 |
| Grocery stores | 54 | #880 of 2,070 | 5 | 6.2 | $9.4M | 101 | Under 3 |
| Salons, barbers and spas | 54 | #921 of 2,385 | 20 | 24.9 | $375K | 176 | 11 |
| Coffee shops and cafes | 51 | #973 of 2,063 | 7 | 8.7 | $4.1M | 112 | Under 3 |
| Hair salons | 51 | #1,099 of 2,339 | 12 | 14.9 | $624K | 145 | 9 |
| Sit-down restaurants | 51 | #1,123 of 2,405 | 35 | 43.5 | $830K | 125 | 16 |
| Auto repair and car care | 51 | #1,173 of 2,401 | 33 | 41.0 | $288K | 107 | 17 |
| Convenience stores | 50 | #1,126 of 2,261 | 8 | 9.9 | $5.9M | 74 | Under 3 |
| Real estate agents and brokers | 49 | #1,105 of 2,176 | 15 | 18.6 | Index only | 131 | 3 |
| Auto repair shops | 47 | #1,327 of 2,378 | 21 | 26.1 | $452K | 102 | 13 |
| Grocery and convenience stores | 41 | #1,559 of 2,402 | 21 | 26.1 | $2.2M | 66 | Under 3 |
| Bakeries and dessert shops | 39 | #1,326 of 1,889 | 8 | 9.9 | $3.6M | 88 | Under 3 |
| Optometrists and eye care | 37 | #973 of 1,302 | 5 | 6.2 | $2.1M | 68 | Under 3 |
| Insurance agencies | 29 | #1,829 of 2,272 | 13 | 16.2 | $1.1M | 92 | 12 |
| Chiropractors | 26 | #1,352 of 1,490 | 9 | 11.2 | $1.2M | 50 | 5 |
| Funeral homes | Not scored | Not scored | 4 | 5.0 | $351K | 52 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 5.0 | $2.3M | 139 | 7 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 5.0 | $2.7M | 151 | 6 |
| Gyms | Not scored | Not scored | 3 | 3.7 | $2M | 157 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.7 | $3.1M | 106 | 4 |
| Physical therapy | Not scored | Not scored | 3 | 3.7 | $3.6M | 149 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 3.7 | $9.7M | 191 | 8 |
| Tire shops | Not scored | Not scored | 3 | 3.7 | $3.2M | 126 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.5 | $4.7M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.5 | $4.7M | Too few | 5 |
| Electricians | Not scored | Not scored | 2 | 2.5 | $10.3M | Too few | 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.5 | $10.3M | Too few | 9 |
| Laundromats | Not scored | Not scored | 2 | 2.5 | $7.4M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.5 | $3.7M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.5 | $3.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.5 | $3.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 2.5 | $3.1M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.2 | $2.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $9.3M | Too few | 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.2 | $6.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.2 | $9.5M | Too few | 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.2 | $20.6M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.2 | $6.3M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Taylor County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.5M | $1,179 | 123 |
| Gasoline and other fuels | $24.4M | $3,038 | 117 |
| Food away from home | $29M | $3,610 | 89 |
| Groceries | $46.9M | $5,827 | 92 |
| Personal care products and services | $7.5M | $931 | 93 |
| Child care and other personal services | $2.7M | $338 | 58 |
| Memberships, classes and admissions | $6.1M | $764 | 78 |
| Medical and dental services | $10.7M | $1,334 | 104 |
| Pets | $6.3M | $777 | 85 |
| Clothing, shoes and related services | $14.7M | $1,832 | 89 |
| Vehicle insurance | $14.9M | $1,858 | 95 |
| Home repairs, maintenance and insurance | $20.6M | $2,564 | 85 |
| Lawn care, cleaning and other household services | $9.3M | $1,161 | 82 |
| Rent and homeowner costs | $107.4M | $13,352 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Taylor County
- Population, 2025 estimate
- 20,118+0.9% since 2020
- Households
- 8,046
- Median age
- 44.5
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.1
- Land area
- 975 sq. mi.
- People per square mile
- 21
- Median household income
- $69,350+30.8% vs. 2015–2019, before inflation
- Average household income
- $84,692
- Median home value
- $197,100
- Jobs located here
- 7,954
- Daytime population
- 18,970Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Taylor County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
- Clark County, WI34,739 people
- Lincoln County, WI28,426 people
- Price County, WI14,092 people
- Marathon County, WI138,403 people
- Rusk County, WI14,179 people
- Chippewa County, WI66,799 people
- Wood County, WI74,004 people
- Eau Claire County, WI107,116 people
Questions
How fast is Taylor County, WI growing?
Population estimates put Taylor County at 20,118 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 8,046 households. Against the 2015–2019 survey, median household income rose 30.8%, before inflation.
How much do households in Taylor County, WI spend?
Households in Taylor County spend about $107.4M a year on rent and homeowner costs, $46.9M on groceries and $29M on food away from home. Relative to the U.S., household spending in Taylor County runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Which business types have the highest market scores in Taylor County, WI?
Of the business types scored in Taylor County, fast food and sandwich shops (76), dentists and orthodontists (72) and gyms and studios (68) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #204 of 2,222 scored counties.
How does Taylor County, WI compare with the U.S.?
Median household income in Taylor County is $69,350, 14% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $197,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery and convenience stores (40% above the U.S. rate) and lowest for real estate businesses (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Taylor County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Taylor County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Wisconsin · Every U.S. market · How we measure
Screening a site or an acquisition in Taylor County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.