County profile · Wisconsin
Clark County, WI market data
How Clark County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 35,052
- +1.2% since 2020
- Households
- 12,839
- Median household income
- $67,400
- +24.8% vs. 2015–2019, before inflation
- Median home value
- $172,800
- Jobs located here
- 11,412
- Highest market score
- 80
- Dentists and orthodontists, #66 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Clark County by name and distance, and the households and spending within reach. Or open the report at the center of Clark County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Clark County has an estimated 35,052 people and 12,839 households. Population estimates show Clark County grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Clark County is $67,400, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.
Relative to the U.S., household spending in Clark County runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on child care and other personal services (61).
Of the business types scored in Clark County, dentists and orthodontists (80), bakeries and dessert shops (77) and fast food and sandwich shops (76) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #66 of 1,886 scored counties.
Against the U.S., map listings per household run highest for roofing and gutter companies (2.2 times the U.S. rate) and lowest for medical and dental practices (70% below the U.S. rate).
All 56 business types in Clark County
Highest Groundwork market score first. Each score compares Clark County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 80 | #66 of 1,886 | 7 | 5.5 | $2.4M | 249 | 5 |
| Bakeries and dessert shops | 77 | #124 of 1,889 | 5 | 3.9 | $9.3M | 225 | 3 |
| Fast food and sandwich shops | 76 | #198 of 2,222 | 8 | 6.2 | $5.8M | 191 | 15 |
| Clothing, shoes and laundry | 74 | #255 of 2,210 | 10 | 7.8 | $2.4M | 270 | 4 |
| Salons, barbers and spas | 72 | #238 of 2,385 | 39 | 30.4 | $308K | 145 | 3 |
| Gyms, studios and classes | 71 | #217 of 2,088 | 8 | 6.2 | $1.3M | 189 | Under 3 |
| Doctors, dentists and clinics | 71 | #301 of 2,394 | 33 | 25.7 | $519K | 340 | 30 |
| Clothing and shoe stores | 69 | #401 of 2,087 | 10 | 7.8 | $2.4M | 187 | 4 |
| Gyms | 66 | #310 of 1,792 | 6 | 4.7 | $1.7M | 128 | Under 3 |
| Lawn, cleaning and pest control | 65 | #333 of 1,771 | 6 | 4.7 | $2.5M | 149 | 10 |
| Pizza | 65 | #482 of 2,090 | 9 | 7.0 | $5.2M | 102 | 15 |
| Real estate | 64 | #406 of 2,229 | 17 | 13.2 | Index only | 234 | 6 |
| Insurance agencies | 64 | #644 of 2,272 | 10 | 7.8 | $2.3M | 186 | 9 |
| Spas and skin care | 63 | #414 of 1,769 | 8 | 6.2 | $1.5M | 171 | Under 3 |
| Real estate agents and brokers | 63 | #427 of 2,176 | 16 | 12.5 | Index only | 197 | 3 |
| Landscaping and lawn care | 60 | #460 of 1,493 | 5 | 3.9 | $3M | 102 | 5 |
| Coffee shops and cafes | 60 | #617 of 2,063 | 12 | 9.3 | $3.9M | 105 | 3 |
| Hair salons | 60 | #698 of 2,339 | 28 | 21.8 | $429K | 100 | 3 |
| Physical therapy | 58 | #493 of 1,422 | 5 | 3.9 | $3.4M | 143 | 6 |
| Chiropractors | 51 | #701 of 1,490 | 7 | 5.5 | $2.4M | 102 | 5 |
| Funeral homes | 47 | #795 of 1,472 | 5 | 3.9 | $394K | 58 | Under 3 |
| Child care and preschools | 47 | #898 of 1,611 | 5 | 3.9 | $908K | 91 | 7 |
| Auto repair shops | 47 | #1,325 of 2,378 | 32 | 24.9 | $468K | 105 | 25 |
| Pet businesses | 46 | #1,301 of 2,200 | 20 | 15.6 | $503K | 57 | 4 |
| Auto repair and car care | 46 | #1,374 of 2,401 | 56 | 43.6 | $267K | 100 | 30 |
| Restaurants and cafes | 45 | #1,423 of 2,405 | 140 | 109.0 | $333K | 90 | 47 |
| Gas stations | 44 | #1,431 of 2,358 | 21 | 16.4 | $1.8M | 77 | 20 |
| Veterinarians | 36 | #1,074 of 1,485 | 6 | 4.7 | $1.7M | 62 | 4 |
| Convenience stores | 35 | #1,655 of 2,261 | 21 | 16.4 | $3.6M | 45 | Under 3 |
| Sit-down restaurants | 35 | #1,834 of 2,405 | 75 | 58.4 | $622K | 94 | 29 |
| Grocery and convenience stores | 32 | #1,907 of 2,402 | 47 | 36.6 | $1.6M | 47 | 10 |
| Collision repair and body shops | 29 | #1,129 of 1,327 | 9 | 7.0 | $1.7M | 54 | 10 |
| Grocery stores | 29 | #1,677 of 2,070 | 14 | 10.9 | $5.4M | 58 | 9 |
| Pet grooming and boarding | 27 | #1,251 of 1,461 | 8 | 6.2 | $1.3M | 49 | Under 3 |
| HVAC and plumbing | 26 | #1,572 of 1,707 | 13 | 10.1 | $2.5M | 54 | 13 |
| Home repair trades | 25 | #1,938 of 2,057 | 26 | 20.3 | $1.3M | 52 | 26 |
| Roofing and gutters | 14 | #1,155 of 1,177 | 10 | 7.8 | $3.3M | 39 | 6 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.3 | $5M | 198 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 2.3 | $11M | 92 | 7 |
| Barbershops | Not scored | Not scored | 2 | 1.6 | $6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.6 | $5M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.6 | $8.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.6 | $5M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 1.6 | $7.5M | Too few | 5 |
| House cleaning | Not scored | Not scored | 1 | 0.8 | $15M | Too few | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 0.8 | $17.1M | Too few | 14 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Clark County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15M | $1,166 | 122 |
| Gasoline and other fuels | $38.4M | $2,989 | 115 |
| Food away from home | $46.6M | $3,631 | 89 |
| Groceries | $74.9M | $5,837 | 92 |
| Personal care products and services | $12M | $935 | 93 |
| Child care and other personal services | $4.5M | $354 | 61 |
| Memberships, classes and admissions | $10M | $780 | 79 |
| Medical and dental services | $17.1M | $1,334 | 104 |
| Pets | $10.1M | $783 | 86 |
| Clothing, shoes and related services | $23.7M | $1,850 | 90 |
| Vehicle insurance | $23.4M | $1,819 | 93 |
| Home repairs, maintenance and insurance | $33.1M | $2,577 | 85 |
| Lawn care, cleaning and other household services | $15M | $1,167 | 83 |
| Rent and homeowner costs | $172.2M | $13,409 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Clark County
- Population, 2025 estimate
- 35,052+1.2% since 2020
- Households
- 12,839
- Median age
- 36.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 1,210 sq. mi.
- People per square mile
- 29
- Median household income
- $67,400+24.8% vs. 2015–2019, before inflation
- Average household income
- $87,875
- Median home value
- $172,800
- Jobs located here
- 11,412
- Daytime population
- 33,473Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clark County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Clark County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
- Taylor County, WI20,024 people
- Wood County, WI74,004 people
- Jackson County, WI20,981 people
- Chippewa County, WI66,799 people
- Marathon County, WI138,403 people
- Eau Claire County, WI107,116 people
- Trempealeau County, WI30,839 people
- Rusk County, WI14,179 people
Questions
How fast is Clark County, WI growing?
Population estimates put Clark County at 35,052 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 12,839 households. Median household income rose 24.8% from the 2015–2019 survey, before inflation.
How much do households in Clark County, WI spend?
Households in Clark County spend about $172.2M a year on rent and homeowner costs, $74.9M on groceries and $46.6M on food away from home. Set against the U.S., households in Clark County spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on child care and other personal services (61).
Which business types have the highest market scores in Clark County, WI?
The highest Groundwork market scores in Clark County are for dentists and orthodontists (80), bakeries and dessert shops (77) and fast food and sandwich shops (76). Clark County ranks #66 of 1,886 scored counties for dentists and orthodontists.
How does Clark County, WI compare with the U.S.?
The median household income in Clark County is $67,400 a year, 17% below the U.S. median of $80,734. The population rose 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $172,800, against $332,700 for the U.S. For its number of households, Clark County has the most map listings, relative to the U.S., for roofing and gutter companies (2.2 times the U.S. rate) and the fewest for medical and dental practices (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Clark County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clark County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Clark County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clark County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.