Beauty and personal care · County · Wisconsin
Salons, barbers and spas in Chippewa County, WI
The salons, barbers and spas in Chippewa County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #568 of 2,385 scored counties
#26 of 67 scored counties in Wisconsin
- Listings
- 87
- 13 chain locations (15%)
- Official establishments
- 21
- −4.5% since 2019
- Household spending a year
- $26.3M
- On personal care products and services · $968 a household
- Spending per listing
- $302K
- 42% above the U.S.
- Listings per 10k households
- 32.1
- 32% below the U.S.
- Population, 2025
- 67,614
- +1.9% since 2020
See the salons, barbers and spas around any address in Chippewa County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 87 salons, barbers and spas in Chippewa County. Chain locations make up 15% of them, against 15% across the U.S. That comes to 32.1 for every 10,000 households, 32% below the U.S. rate of 47.2.
Households in Chippewa County spend about $26.3M a year on personal care products and services, or $968 per household, 4% below the U.S. average. That is about $302K of household spending for each business on map listings, 42% above the U.S. figure of $213K.
In 2023, official counts showed 21 businesses with payroll in Chippewa County classed as personal care services, down 4.5% from 2019. That is one for every 1,292 households, against one for every 804 across the U.S. Official counts also show 132 one-person businesses without payroll.
Population estimates put the population change in Chippewa County from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%). Chippewa County scores 62 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #568 of 2,385 scored counties and #26 of 67 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Chippewa County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Chippewa County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.1 | 43.7 | 47.2 |
| Spending per listing | $302K | $230K | $213K |
| Households per official establishment | 1,292 | 924 | 804 |
| Official establishment growth, 2019–2023 | −4.5% | +3.0% | +14.1% |
| Population growth, 2020–2025 | +1.9% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $968 | $1,007 | $1,005 |
| Median household income | $74,680 | $77,485 | $80,734 |
| Groundwork market score | 62 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22 → 21−4.5% over the period
- Employees, 2023
- 80
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 132Businesses with no payroll
- Map listings, September 2026
- 8713 chain locations
- Listings at the U.S. rate for this spending
- 123The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Chippewa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Chippewa County
- Population, 2025 estimate
- 67,614+1.9% since 2020
- Households
- 27,139
- Median age
- 42.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 1,008 sq. mi.
- People per square mile
- 66
- Median household income
- $74,680+25.0% vs. 2015–2019, before inflation
- Average household income
- $92,252
- Median home value
- $257,900
- Jobs located here
- 25,936
- Daytime population
- 62,863Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Chippewa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for salons, barbers and spas, numbered among those based in Wisconsin, with Chippewa County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 86 | 24 | 14.3 | $686K | +2.9% | #25 of 2,385 |
| 2Adams County, WI | 79 | 12 | 12.6 | $693K | +5.2% | #74 of 2,385 |
| 3Bayfield County, WI | 79 | 16 | 21.5 | $440K | +3.4% | #84 of 2,385 |
| 4Washburn County, WI | 77 | 16 | 21.1 | $434K | +2.8% | #117 of 2,385 |
| 5Sawyer County, WI | 77 | 21 | 23.8 | $374K | +4.0% | #124 of 2,385 |
| 6Calumet County, WI | 76 | 49 | 22.9 | $464K | +2.9% | #130 of 2,385 |
| 7Kewaunee County, WI | 76 | 19 | 22.7 | $442K | +1.0% | #133 of 2,385 |
| 8Burnett County, WI | 76 | 15 | 20.9 | $435K | +3.9% | #134 of 2,385 |
| 9Vernon County, WI | 76 | 33 | 26.6 | $359K | +2.4% | #146 of 2,385 |
| 10Trempealeau County, WI | 75 | 36 | 28.7 | $340K | +1.1% | #172 of 2,385 |
| 26Chippewa County, WI | 62 | 87 | 32.1 | $302K | +1.9% | #568 of 2,385 |
Other business types in Chippewa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas62
- Hair salons55
- Barbershops76
- Nail salons
- Spas and skin care66
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Chippewa County, WI?
Chippewa County has 87 salons, barbers and spas on map listings as of September 2026. 13 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 21 businesses with payroll classed as personal care services in 2023, down 4.5% from 2019. Another 132 one-person businesses have no payroll, by official counts.
How much do households in Chippewa County, WI spend on personal care products and services?
About $26.3M a year, or $968 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 87 salons, barbers and spas on map listings, it comes to $302K per business. It is estimated from the incomes of the 27,139 households in Chippewa County and national spending patterns by income.
How does Chippewa County, WI compare with the U.S. for salons, barbers and spas?
Chippewa County has 32.1 salons, barbers and spas per 10,000 households, 32% below the U.S. rate of 47.2. Spending per business is $302K, 42% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Chippewa County would have about 123, against 87 on map listings. There is one business with payroll in the industry for every 1,292 households, against one for every 804 across the U.S. The official count fell 4.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is Chippewa County, WI growing?
Population estimates put Chippewa County at 67,614 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 27,139 households. Median household income in Chippewa County is $74,680, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Chippewa County scores 62 for salons, barbers and spas (upper middle), #568 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Chippewa County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Chippewa County
Screening a site or an acquisition in Chippewa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.