County profile · Washington
Snohomish County, WA market data
Population, household spending and competition for 56 business types in Snohomish County, each scored against other counties.
- Population, 2025
- 870,656
- +4.9% since 2020
- Households
- 316,212
- Median household income
- $111,246
- +28.3% vs. 2015–2019, before inflation
- Median home value
- $696,000
- Jobs located here
- 295,384
- Highest market score
- 85
- Pest control, #7 of 699 scored counties
A site report maps the competitors on map listings around any address in Snohomish County by name and distance, and the households and spending within reach. Or open the report at the center of Snohomish County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 870,656 people live in Snohomish County, in 316,212 households. Population estimates put the population change in Snohomish County from 2020 to 2025 at +4.9%, faster than the U.S. (+3.1%). The median household income in Snohomish County is $111,246 a year, 38% above the U.S. median of $80,734. That rose 28.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Snohomish County spend the most on child care and other personal services (an index of 163, where 100 is the U.S. average) and the least on vehicle insurance (104, still above the U.S.).
The highest Groundwork market scores in Snohomish County are for pest control companies (85), laundromats (85) and tire shops (85). Snohomish County ranks #7 of 699 scored counties for pest control companies.
Snohomish County is part of the Seattle-Tacoma-Bellevue metro area. For its number of households, Snohomish County has the most map listings, relative to the U.S., for mortgage brokers and lenders (67% above the U.S. rate) and the fewest for funeral homes (67% below the U.S. rate).
All 56 business types in Snohomish County
Highest Groundwork market score first. Each score compares Snohomish County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pest control | 85 | #7 of 699 | 29 | 0.9 | $17M | 166 | 21 |
| Laundromats | 85 | #30 of 785 | 28 | 0.9 | $24.6M | 197 | 13 |
| Tire shops | 85 | #40 of 1,530 | 73 | 2.3 | $5.2M | 207 | 47 |
| Primary care and pediatrics | 84 | #48 of 1,656 | 145 | 4.6 | $3.3M | 187 | 267 |
| Car washes and detailing | 83 | #43 of 1,451 | 81 | 2.6 | $4.7M | 185 | 48 |
| Convenience stores | 82 | #129 of 2,261 | 194 | 6.1 | $11.1M | 140 | 76 |
| Yoga, Pilates and fitness studios | 81 | #15 of 777 | 70 | 2.2 | $6.9M | 171 | 90 |
| Gyms | 81 | #55 of 1,792 | 201 | 6.4 | $2.4M | 185 | 90 |
| Collision repair and body shops | 81 | #59 of 1,327 | 71 | 2.2 | $5.3M | 173 | 80 |
| Auto repair and car care | 81 | #102 of 2,401 | 891 | 28.2 | $425K | 158 | 436 |
| Gas stations | 81 | #132 of 2,358 | 270 | 8.5 | $3.4M | 143 | 158 |
| Pizza | 80 | #84 of 2,090 | 202 | 6.4 | $7.5M | 148 | 580 |
| Auto repair shops | 80 | #112 of 2,378 | 524 | 16.6 | $722K | 162 | 312 |
| Fast food and sandwich shops | 79 | #147 of 2,222 | 331 | 10.5 | $4.6M | 151 | 580 |
| Dry cleaners | 78 | #23 of 507 | 17 | 0.5 | $40.5M | 258 | 29 |
| Funeral homes | 77 | #97 of 1,472 | 23 | 0.7 | $1.8M | 258 | 12 |
| Optometrists and eye care | 77 | #98 of 1,302 | 113 | 3.6 | $4.3M | 137 | 54 |
| Veterinarians | 76 | #146 of 1,485 | 112 | 3.5 | $3.4M | 126 | 100 |
| Grocery and convenience stores | 76 | #262 of 2,402 | 468 | 14.8 | $4.6M | 135 | 234 |
| Gyms, studios and classes | 74 | #151 of 2,088 | 415 | 13.1 | $1.2M | 177 | 212 |
| Urgent care and walk-in clinics | 73 | #33 of 325 | 22 | 0.7 | $22M | 90 | 14 |
| Home inspectors | 73 | #43 of 415 | 17 | 0.5 | Index only | 147 | 24 |
| Martial arts and dance studios | 73 | #107 of 1,334 | 144 | 4.6 | $3.4M | 167 | 122 |
| Property management | 73 | #109 of 910 | 68 | 2.2 | Index only | 174 | 172 |
| Barbershops | 73 | #163 of 1,356 | 121 | 3.8 | $3.2M | 167 | 26 |
| Child care and preschools | 71 | #234 of 1,611 | 245 | 7.7 | $1.2M | 122 | 227 |
| Pet businesses | 71 | #242 of 2,200 | 360 | 11.4 | $1.1M | 121 | 230 |
| Sit-down restaurants | 71 | #345 of 2,405 | 1,575 | 49.8 | $965K | 145 | 633 |
| Grocery stores | 70 | #408 of 2,070 | 188 | 5.9 | $11.4M | 123 | 158 |
| Physical therapy | 69 | #247 of 1,422 | 165 | 5.2 | $2.9M | 122 | 124 |
| Pet grooming and boarding | 69 | #251 of 1,461 | 129 | 4.1 | $3M | 117 | 92 |
| Bakeries and dessert shops | 69 | #278 of 1,889 | 192 | 6.1 | $7.9M | 191 | 342 |
| Clothing and shoe stores | 69 | #409 of 2,087 | 356 | 11.3 | $1.9M | 152 | 217 |
| Restaurants and cafes | 69 | #425 of 2,405 | 2,970 | 93.9 | $512K | 138 | 1,528 |
| HVAC and plumbing | 68 | #254 of 1,707 | 201 | 6.4 | $5.3M | 112 | 325 |
| Clothing, shoes and laundry | 68 | #434 of 2,210 | 484 | 15.3 | $1.4M | 162 | 259 |
| Pet stores | 67 | #210 of 974 | 72 | 2.3 | $5.3M | 118 | 38 |
| Oil change and quick lube | 66 | #106 of 479 | 28 | 0.9 | $13.5M | 98 | 26 |
| Landscaping and lawn care | 63 | #404 of 1,493 | 163 | 5.2 | $3M | 103 | 443 |
| Chiropractors | 62 | #417 of 1,490 | 196 | 6.2 | $2.5M | 103 | 126 |
| Hair salons | 60 | #684 of 2,339 | 775 | 24.5 | $492K | 114 | 273 |
| Doctors, dentists and clinics | 60 | #761 of 2,394 | 2,324 | 73.5 | $208K | 137 | 971 |
| Nail salons | 59 | #426 of 1,328 | 186 | 5.9 | $2.1M | 123 | 147 |
| Lawn, cleaning and pest control | 58 | #562 of 1,771 | 288 | 9.1 | $1.7M | 102 | 764 |
| Electricians | 57 | #428 of 1,160 | 104 | 3.3 | $10.3M | 86 | 308 |
| Insurance agencies | 57 | #885 of 2,272 | 439 | 13.9 | $1.5M | 117 | 271 |
| Spas and skin care | 56 | #670 of 1,769 | 371 | 11.7 | $1M | 117 | 105 |
| Home repair trades | 55 | #793 of 2,057 | 472 | 14.9 | $2.3M | 93 | 785 |
| Real estate agents and brokers | 54 | #838 of 2,176 | 885 | 28.0 | Index only | 136 | 550 |
| Salons, barbers and spas | 54 | #938 of 2,385 | 1,481 | 46.8 | $258K | 121 | 559 |
| Real estate | 50 | #1,094 of 2,229 | 1,198 | 37.9 | Index only | 127 | 914 |
| Roofing and gutters | 47 | #661 of 1,177 | 167 | 5.3 | $6.4M | 76 | 152 |
| House cleaning | 46 | #502 of 847 | 96 | 3.0 | $5.1M | 80 | 300 |
| Mortgage brokers and lenders | 46 | #519 of 887 | 228 | 7.2 | Index only | 74 | 87 |
| Coffee shops and cafes | 45 | #1,222 of 2,063 | 529 | 16.7 | $2.9M | 78 | 312 |
| Dentists and orthodontists | 44 | #1,173 of 1,886 | 542 | 17.1 | $893K | 91 | 386 |
Household spending in Snohomish County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $378.3M | $1,196 | 125 |
| Gasoline and other fuels | $918.6M | $2,905 | 112 |
| Food away from home | $1.5B | $4,807 | 118 |
| Groceries | $2.1B | $6,786 | 107 |
| Personal care products and services | $381.6M | $1,207 | 120 |
| Child care and other personal services | $298.7M | $945 | 163 |
| Memberships, classes and admissions | $485.2M | $1,534 | 156 |
| Medical and dental services | $483.8M | $1,530 | 119 |
| Pets | $384.2M | $1,215 | 134 |
| Clothing, shoes and related services | $688.6M | $2,178 | 106 |
| Vehicle insurance | $642.7M | $2,033 | 104 |
| Home repairs, maintenance and insurance | $1.1B | $3,388 | 112 |
| Lawn care, cleaning and other household services | $493.3M | $1,560 | 110 |
| Rent and homeowner costs | $6.6B | $20,772 | 125 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Snohomish County
- Population, 2025 estimate
- 870,656+4.9% since 2020
- Households
- 316,212
- Median age
- 39.7
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 2,087 sq. mi.
- People per square mile
- 405
- Median household income
- $111,246+28.3% vs. 2015–2019, before inflation
- Average household income
- $142,831
- Median home value
- $696,000
- Jobs located here
- 295,384
- Daytime population
- 731,489Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Snohomish County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Snohomish County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Washington 8
- King County, WA2,287,171 people
- Island County, WA86,836 people
- Jefferson County, WA33,577 people
- Kitsap County, WA277,881 people
- Skagit County, WA131,328 people
- Pierce County, WA930,319 people
- San Juan County, WA18,478 people
- Clallam County, WA77,813 people
Questions
How fast is Snohomish County, WA growing?
Population estimates put Snohomish County at 870,656 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 316,212 households. Against the 2015–2019 survey, median household income rose 28.3%, before inflation.
How much do households in Snohomish County, WA spend?
Households in Snohomish County spend about $6.6B a year on rent and homeowner costs, $2.1B on groceries and $1.5B on food away from home. Relative to the U.S., household spending in Snohomish County runs highest on child care and other personal services (an index of 163, where 100 is the U.S. average) and lowest on vehicle insurance (104, still above the U.S.).
Which business types have the highest market scores in Snohomish County, WA?
Of the business types scored in Snohomish County, pest control companies (85), laundromats (85) and tire shops (85) have the highest Groundwork market scores. For pest control companies, that ranks #7 of 699 scored counties.
How does Snohomish County, WA compare with the U.S.?
Median household income in Snohomish County is $111,246, 38% above the U.S. median of $80,734. The population rose 4.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $696,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for mortgage brokers and lenders (67% above the U.S. rate) and lowest for funeral homes (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Snohomish County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Snohomish County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Snohomish County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Snohomish County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.