County profile · Washington
Pierce County, WA market data
How Pierce County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 946,288
- +2.5% since 2020
- Households
- 351,330
- Median household income
- $99,564
- +38.1% vs. 2015–2019, before inflation
- Median home value
- $526,600
- Jobs located here
- 329,848
- Highest market score
- 83
- Optometrists and eye care, #29 of 1,302 scored counties
A site report maps the competitors on map listings around any address in Pierce County by name and distance, and the households and spending within reach. Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pierce County has an estimated 946,288 people and 351,330 households. Between 2020 and 2025, the population of Pierce County grew 2.5%, slower than the U.S. (+3.1%). Median household income in Pierce County is $99,564, 23% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.1%, before inflation.
Relative to the U.S., household spending in Pierce County runs highest on child care and other personal services (an index of 140, where 100 is the U.S. average) and lowest on clothing, shoes and related services (98).
Of the business types scored in Pierce County, optometrists and eye clinics (83), pizza places (79) and convenience stores (79) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #29 of 1,302 scored counties.
Pierce County is part of the Seattle-Tacoma-Bellevue metro area. Against the U.S., map listings per household run highest for mortgage brokers and lenders (70% above the U.S. rate) and lowest for dry cleaners (54% below the U.S. rate).
All 56 business types in Pierce County
Highest Groundwork market score first. Each score compares Pierce County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 83 | #29 of 1,302 | 91 | 2.6 | $5.5M | 176 | 43 |
| Pizza | 79 | #94 of 2,090 | 189 | 5.4 | $8.3M | 163 | 588 |
| Convenience stores | 79 | #185 of 2,261 | 186 | 5.3 | $12.3M | 156 | 83 |
| Primary care and pediatrics | 78 | #105 of 1,656 | 131 | 3.7 | $3.8M | 215 | 341 |
| Pest control | 76 | #43 of 699 | 32 | 0.9 | $15.9M | 156 | 25 |
| Gyms | 76 | #118 of 1,792 | 226 | 6.4 | $2.1M | 159 | 102 |
| Veterinarians | 76 | #143 of 1,485 | 101 | 2.9 | $3.9M | 143 | 99 |
| Tire shops | 76 | #152 of 1,530 | 98 | 2.8 | $4.1M | 166 | 57 |
| Gas stations | 76 | #234 of 2,358 | 320 | 9.1 | $3.2M | 132 | 172 |
| Urgent care and walk-in clinics | 75 | #21 of 325 | 12 | 0.3 | $41.8M | 170 | 20 |
| Martial arts and dance studios | 75 | #77 of 1,334 | 134 | 3.8 | $3.5M | 172 | 88 |
| Laundromats | 75 | #101 of 785 | 34 | 1.0 | $20.7M | 166 | 16 |
| HVAC and plumbing | 75 | #114 of 1,707 | 160 | 4.6 | $6.9M | 145 | 271 |
| Car washes and detailing | 75 | #120 of 1,451 | 116 | 3.3 | $3.5M | 139 | 54 |
| Yoga, Pilates and fitness studios | 73 | #60 of 777 | 74 | 2.1 | $6.3M | 155 | 102 |
| Landscaping and lawn care | 73 | #173 of 1,493 | 109 | 3.1 | $4.7M | 160 | 297 |
| Auto repair and car care | 73 | #267 of 2,401 | 1,066 | 30.3 | $381K | 142 | 500 |
| Fast food and sandwich shops | 73 | #283 of 2,222 | 423 | 12.0 | $3.7M | 121 | 588 |
| Grocery and convenience stores | 73 | #342 of 2,402 | 448 | 12.8 | $5.1M | 151 | 259 |
| Collision repair and body shops | 72 | #176 of 1,327 | 98 | 2.8 | $4.1M | 135 | 89 |
| Barbershops | 72 | #190 of 1,356 | 168 | 4.8 | $2.4M | 125 | 15 |
| Gyms, studios and classes | 72 | #195 of 2,088 | 434 | 12.4 | $1.1M | 162 | 190 |
| Child care and preschools | 72 | #210 of 1,611 | 216 | 6.1 | $1.3M | 132 | 213 |
| Auto repair shops | 72 | #287 of 2,378 | 641 | 18.2 | $634K | 143 | 358 |
| Funeral homes | 71 | #215 of 1,472 | 39 | 1.1 | $1.1M | 166 | 14 |
| Sit-down restaurants | 71 | #341 of 2,405 | 1,532 | 43.6 | $1M | 154 | 625 |
| Clothing and shoe stores | 71 | #347 of 2,087 | 302 | 8.6 | $2.3M | 184 | 164 |
| Oil change and quick lube | 70 | #70 of 479 | 22 | 0.6 | $18.5M | 135 | 25 |
| Pet grooming and boarding | 70 | #233 of 1,461 | 130 | 3.7 | $3M | 118 | 82 |
| Pet businesses | 69 | #307 of 2,200 | 363 | 10.3 | $1.1M | 123 | 219 |
| Restaurants and cafes | 69 | #424 of 2,405 | 3,055 | 87.0 | $512K | 138 | 1,512 |
| Clothing, shoes and laundry | 68 | #430 of 2,210 | 455 | 13.0 | $1.6M | 176 | 218 |
| Bakeries and dessert shops | 67 | #322 of 1,889 | 179 | 5.1 | $8.7M | 211 | 321 |
| Grocery stores | 67 | #477 of 2,070 | 185 | 5.3 | $12.4M | 133 | 176 |
| Dry cleaners | 66 | #88 of 507 | 21 | 0.6 | $33.6M | 214 | 38 |
| Lawn, cleaning and pest control | 66 | #313 of 1,771 | 209 | 5.9 | $2.4M | 145 | 598 |
| Home repair trades | 63 | #449 of 2,057 | 393 | 11.2 | $2.8M | 115 | 687 |
| Electricians | 62 | #311 of 1,160 | 88 | 2.5 | $12.5M | 104 | 266 |
| Home inspectors | 61 | #113 of 415 | 21 | 0.6 | Index only | 125 | 31 |
| Insurance agencies | 61 | #760 of 2,272 | 407 | 11.6 | $1.7M | 139 | 265 |
| Pet stores | 58 | #351 of 974 | 90 | 2.6 | $4.4M | 96 | 38 |
| Hair salons | 58 | #771 of 2,339 | 775 | 22.1 | $510K | 119 | 289 |
| House cleaning | 56 | #295 of 847 | 68 | 1.9 | $7.5M | 117 | 276 |
| Property management | 54 | #380 of 910 | 126 | 3.6 | Index only | 98 | 197 |
| Physical therapy | 54 | #608 of 1,422 | 200 | 5.7 | $2.5M | 104 | 178 |
| Doctors, dentists and clinics | 54 | #1,013 of 2,394 | 2,441 | 69.5 | $206K | 135 | 1,096 |
| Spas and skin care | 53 | #778 of 1,769 | 400 | 11.4 | $988K | 113 | 94 |
| Chiropractors | 52 | #687 of 1,490 | 229 | 6.5 | $2.2M | 92 | 145 |
| Salons, barbers and spas | 49 | #1,223 of 2,385 | 1,618 | 46.1 | $244K | 115 | 580 |
| Roofing and gutters | 48 | #636 of 1,177 | 145 | 4.1 | $7.6M | 90 | 150 |
| Nail salons | 46 | #809 of 1,328 | 236 | 6.7 | $1.7M | 100 | 175 |
| Dentists and orthodontists | 45 | #1,138 of 1,886 | 496 | 14.1 | $1M | 103 | 369 |
| Real estate agents and brokers | 44 | #1,381 of 2,176 | 1,112 | 31.7 | Index only | 113 | 623 |
| Real estate | 42 | #1,528 of 2,229 | 1,516 | 43.2 | Index only | 105 | 1,027 |
| Coffee shops and cafes | 41 | #1,355 of 2,063 | 555 | 15.8 | $2.8M | 76 | 296 |
| Mortgage brokers and lenders | 39 | #643 of 887 | 257 | 7.3 | Index only | 69 | 101 |
Household spending in Pierce County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $406.6M | $1,157 | 121 |
| Gasoline and other fuels | $1B | $2,878 | 111 |
| Food away from home | $1.6B | $4,453 | 109 |
| Groceries | $2.3B | $6,505 | 103 |
| Personal care products and services | $395.3M | $1,125 | 112 |
| Child care and other personal services | $285.9M | $814 | 140 |
| Memberships, classes and admissions | $466.3M | $1,327 | 135 |
| Medical and dental services | $501.9M | $1,429 | 111 |
| Pets | $391.9M | $1,116 | 123 |
| Clothing, shoes and related services | $705.5M | $2,008 | 98 |
| Vehicle insurance | $710.4M | $2,022 | 103 |
| Home repairs, maintenance and insurance | $1.1B | $3,137 | 104 |
| Lawn care, cleaning and other household services | $509.5M | $1,450 | 103 |
| Rent and homeowner costs | $6.9B | $19,560 | 117 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pierce County
- Population, 2025 estimate
- 946,288+2.5% since 2020
- Households
- 351,330
- Median age
- 38.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 1,668 sq. mi.
- People per square mile
- 558
- Median household income
- $99,564+38.1% vs. 2015–2019, before inflation
- Average household income
- $124,504
- Median home value
- $526,600
- Jobs located here
- 329,848
- Daytime population
- 851,977Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pierce County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Washington 8
- Thurston County, WA299,067 people
- King County, WA2,287,171 people
- Mason County, WA67,982 people
- Kitsap County, WA277,881 people
- Lewis County, WA85,154 people
- Snohomish County, WA844,430 people
- Jefferson County, WA33,577 people
- Grays Harbor County, WA77,053 people
Questions
How fast is Pierce County, WA growing?
Population estimates put Pierce County at 946,288 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 351,330 households. Median household income rose 38.1% from the 2015–2019 survey, before inflation.
How much do households in Pierce County, WA spend?
Households in Pierce County spend about $6.9B a year on rent and homeowner costs, $2.3B on groceries and $1.6B on food away from home. Set against the U.S., households in Pierce County spend the most on child care and other personal services (an index of 140, where 100 is the U.S. average) and the least on clothing, shoes and related services (98).
Which business types have the highest market scores in Pierce County, WA?
The highest Groundwork market scores in Pierce County are for optometrists and eye clinics (83), pizza places (79) and convenience stores (79). Pierce County ranks #29 of 1,302 scored counties for optometrists and eye clinics.
How does Pierce County, WA compare with the U.S.?
The median household income in Pierce County is $99,564 a year, 23% above the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $526,600, against $332,700 for the U.S. For its number of households, Pierce County has the most map listings, relative to the U.S., for mortgage brokers and lenders (70% above the U.S. rate) and the fewest for dry cleaners (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Pierce County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pierce County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Washington · Every U.S. market · How we measure
Screening a site or an acquisition in Pierce County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.