Small-town market profile · Washington
Centralia, WA area market data
Population, household spending and competition for 56 business types in the Centralia area, each scored against other small-town markets.
- Population, 2025
- 88,062
- +6.7% since 2020
- Households
- 32,916
- Median household income
- $74,796
- +39.9% vs. 2015–2019, before inflation
- Median home value
- $385,800
- Jobs located here
- 25,436
- Highest market score
- 96
- Gyms, #1 of 506 scored small-town markets
A site report maps the competitors on map listings around any address in the Centralia area by name and distance, and the households and spending within reach. Or open the report at the center of the Centralia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 88,062 people live in the Centralia area, in 32,916 households. Population estimates show the Centralia area grew 6.7% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Centralia area is $74,796 a year, 7% below the U.S. median of $80,734. That rose 39.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Centralia area spend the most on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
The highest Groundwork market scores in the Centralia area are for gyms (96), collision repair and body shops (95) and veterinarians (94). The Centralia area ranks #1 of 506 scored small-town markets for gyms.
The Centralia area is made up of one county, Lewis County. For its number of households, the Centralia area has the most map listings, relative to the U.S., for gas stations (2.2 times the U.S. rate) and the fewest for gyms (61% below the U.S. rate).
All 56 business types in the Centralia area
Highest Groundwork market score first. Each score compares the Centralia area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms | 96 | #1 of 506 | 10 | 3.0 | $3.2M | 247 | 4 |
| Collision repair and body shops | 95 | #2 of 387 | 7 | 2.1 | $5.7M | 186 | 6 |
| Veterinarians | 94 | #3 of 398 | 6 | 1.8 | $5M | 185 | 6 |
| Martial arts and dance studios | 93 | #1 of 378 | 10 | 3.0 | $3.2M | 160 | 3 |
| Gyms, studios and classes | 90 | #2 of 535 | 23 | 7.0 | $1.4M | 211 | 7 |
| Child care and preschools | 90 | #2 of 454 | 13 | 3.9 | $1.5M | 150 | 12 |
| Car washes and detailing | 89 | #2 of 441 | 9 | 2.7 | $4.5M | 177 | 5 |
| Barbershops | 89 | #8 of 377 | 9 | 2.7 | $3.5M | 186 | Under 3 |
| Mortgage brokers and lenders | 88 | #4 of 177 | 7 | 2.1 | Index only | 207 | 3 |
| Pizza | 87 | #4 of 520 | 16 | 4.9 | $7.7M | 151 | 51 |
| Hair salons | 81 | #10 of 538 | 62 | 18.8 | $509K | 118 | 9 |
| Funeral homes | 81 | #24 of 365 | 8 | 2.4 | $674K | 99 | 7 |
| Fast food and sandwich shops | 80 | #27 of 537 | 38 | 11.5 | $3.2M | 106 | 51 |
| Property management | 78 | #3 of 180 | 5 | 1.5 | Index only | 204 | 15 |
| Tire shops | 78 | #30 of 431 | 14 | 4.3 | $2.9M | 115 | 7 |
| Pet grooming and boarding | 77 | #28 of 387 | 15 | 4.6 | $2M | 79 | 6 |
| Pet businesses | 75 | #31 of 527 | 44 | 13.4 | $688K | 78 | 12 |
| Auto repair shops | 74 | #47 of 538 | 81 | 24.6 | $497K | 112 | 42 |
| Electricians | 73 | #16 of 295 | 6 | 1.8 | $14.6M | 122 | 26 |
| Auto repair and car care | 72 | #70 of 538 | 145 | 44.1 | $277K | 103 | 57 |
| Primary care and pediatrics | 71 | #75 of 458 | 18 | 5.5 | $2.2M | 126 | 32 |
| HVAC and plumbing | 70 | #56 of 476 | 20 | 6.1 | $4.4M | 92 | 23 |
| Doctors, dentists and clinics | 70 | #87 of 538 | 164 | 49.8 | $247K | 162 | 85 |
| Bakeries and dessert shops | 69 | #61 of 507 | 15 | 4.6 | $8.2M | 198 | 38 |
| Physical therapy | 68 | #68 of 400 | 14 | 4.3 | $2.9M | 120 | 10 |
| Chiropractors | 68 | #71 of 426 | 15 | 4.6 | $2.7M | 113 | 9 |
| Insurance agencies | 68 | #123 of 537 | 44 | 13.4 | $1.7M | 133 | 31 |
| Pet stores | 67 | #47 of 220 | 11 | 3.3 | $2.8M | 61 | Under 3 |
| Salons, barbers and spas | 66 | #81 of 538 | 113 | 34.3 | $279K | 131 | 29 |
| Sit-down restaurants | 64 | #120 of 538 | 153 | 46.5 | $802K | 121 | 77 |
| Gas stations | 64 | #127 of 536 | 78 | 23.7 | $1.3M | 56 | 35 |
| Spas and skin care | 63 | #122 of 504 | 26 | 7.9 | $1.2M | 138 | 8 |
| Real estate | 62 | #115 of 536 | 77 | 23.4 | Index only | 170 | 63 |
| Optometrists and eye care | 62 | #115 of 400 | 14 | 4.3 | $2.9M | 92 | 7 |
| Restaurants and cafes | 61 | #161 of 538 | 323 | 98.1 | $380K | 103 | 167 |
| Real estate agents and brokers | 60 | #136 of 533 | 64 | 19.4 | Index only | 162 | 40 |
| Lawn, cleaning and pest control | 58 | #163 of 481 | 28 | 8.5 | $1.5M | 87 | 38 |
| Landscaping and lawn care | 57 | #144 of 399 | 22 | 6.7 | $1.9M | 64 | 21 |
| Home repair trades | 57 | #178 of 526 | 41 | 12.5 | $2.1M | 88 | 59 |
| Nail salons | 56 | #154 of 387 | 15 | 4.6 | $2.1M | 126 | 11 |
| Laundromats | 55 | #55 of 150 | 8 | 2.4 | $7M | 56 | Under 3 |
| Convenience stores | 54 | #247 of 529 | 42 | 12.8 | $4.6M | 58 | 11 |
| Grocery and convenience stores | 52 | #270 of 538 | 81 | 24.6 | $2.4M | 70 | 34 |
| Dentists and orthodontists | 51 | #250 of 526 | 35 | 10.6 | $1.2M | 118 | 27 |
| Clothing, shoes and laundry | 50 | #268 of 536 | 65 | 19.7 | $863K | 98 | 28 |
| Clothing and shoe stores | 50 | #276 of 536 | 49 | 14.9 | $1.1M | 90 | 25 |
| Roofing and gutters | 48 | #155 of 288 | 15 | 4.6 | $5.9M | 69 | 10 |
| Grocery stores | 45 | #318 of 506 | 29 | 8.8 | $6.7M | 72 | 23 |
| Coffee shops and cafes | 37 | #410 of 529 | 69 | 21.0 | $1.8M | 48 | 38 |
| House cleaning | Not scored | Not scored | 4 | 1.2 | $10.3M | 160 | 17 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.9 | $13.4M | 98 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.9 | $13.5M | 55 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.9 | $10.7M | 264 | 4 |
| Pest control | Not scored | Not scored | 2 | 0.6 | $20.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Centralia area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $40.2M | $1,222 | 128 |
| Gasoline and other fuels | $103.7M | $3,152 | 121 |
| Food away from home | $122.8M | $3,730 | 92 |
| Groceries | $193.2M | $5,871 | 93 |
| Personal care products and services | $31.5M | $958 | 95 |
| Child care and other personal services | $19.5M | $592 | 102 |
| Memberships, classes and admissions | $32.2M | $978 | 99 |
| Medical and dental services | $40.5M | $1,230 | 95 |
| Pets | $30.3M | $920 | 101 |
| Clothing, shoes and related services | $56.1M | $1,704 | 83 |
| Vehicle insurance | $73.6M | $2,236 | 114 |
| Home repairs, maintenance and insurance | $87.8M | $2,668 | 88 |
| Lawn care, cleaning and other household services | $41M | $1,246 | 88 |
| Rent and homeowner costs | $565.4M | $17,178 | 103 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Centralia area
- Population, 2025 estimate
- 88,062+6.7% since 2020
- Households
- 32,916
- Median age
- 42.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.2
- Land area
- 2,403 sq. mi.
- People per square mile
- 35
- Median household income
- $74,796+39.9% vs. 2015–2019, before inflation
- Average household income
- $92,194
- Median home value
- $385,800
- Jobs located here
- 25,436
- Daytime population
- 72,396Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Centralia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Centralia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Centralia area 1
- Lewis County, WA85,154 people
Other markets based in Washington 12
- Seattle-Tacoma-Bellevue, WA metro area4,061,920 people
- Spokane-Spokane Valley, WA metro area597,123 people
- Kennewick-Richland, WA metro area311,807 people
- Olympia-Lacey-Tumwater, WA metro area299,067 people
- Bremerton-Silverdale-Port Orchard, WA metro area277,881 people
- Yakima, WA metro area257,152 people
- Bellingham, WA metro area230,503 people
- Mount Vernon-Anacortes, WA metro area131,328 people
- Wenatchee-East Wenatchee, WA metro area124,538 people
- Longview-Kelso, WA metro area112,360 people
- Walla Walla, WA metro area62,161 people
- Moses Lake, WA area101,799 people
Questions
How fast is the Centralia, WA area growing?
Population estimates put the Centralia area at 88,062 people in 2025, up 6.7% since 2020, faster than the U.S. (+3.1%). It has 32,916 households. Against the 2015–2019 survey, median household income rose 39.9%, before inflation.
How much do households in the Centralia, WA area spend?
Households in the Centralia area spend about $565.4M a year on rent and homeowner costs, $193.2M on groceries and $122.8M on food away from home. Relative to the U.S., household spending in the Centralia area runs highest on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Which business types have the highest market scores in the Centralia, WA area?
Of the business types scored in the Centralia area, gyms (96), collision repair and body shops (95) and veterinarians (94) have the highest Groundwork market scores. For gyms, that ranks #1 of 506 scored small-town markets.
How does the Centralia, WA area compare with the U.S.?
Median household income in the Centralia area is $74,796, 7% below the U.S. median of $80,734. The population rose 6.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $385,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.2 times the U.S. rate) and lowest for gyms (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Centralia area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Centralia area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Washington · Every U.S. market · How we measure
Screening a site or an acquisition in the Centralia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Centralia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.