Groundwork

Pets · County · Virginia

Pet stores in Franklin city, VA

Competitor counts, household spending and official business counts for pet stores in Franklin city, VA, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
1
1 chain location (100%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$2.6M
On pets · $764 a household
Spending per listing
$2.6M
Too few listings to compare
Listings per 10k households
2.9
Too few listings to compare
Population, 2025
8,478
+4.1% since 2020

See the pet stores around any address in Franklin city

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 1 pet store in Franklin city. That is 2.9 per 10,000 households.

Household spending on pets in Franklin city comes to about $2.6M a year: $764 per household, 16% below the U.S. average. That is about $2.6M of household spending for each store on map listings. That spending covers all pets, which pet stores share with other businesses in the trade.

There is no official count of businesses with payroll classed as pet and pet supplies stores in Franklin city: counts under 3 aren’t published.

Population estimates show Franklin city grew 4.1% from 2020 to 2025, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Franklin city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Franklin city, VA compared with Virginia and the U.S.
MeasureFranklin cityVirginiaU.S.
Listings per 10k households2.91.72.0
Spending per listing$2.6M$6.1M$4.5M
Households per official establishmentn/a14,02413,024
Official establishment growth, 2019–2023n/a−9.4%−1.6%
Population growth, 2020–2025+4.1%+2.8%+3.1%
Spending per household on pets$764$1,056$909
Median household income$63,245$93,170$80,734
Groundwork market scoreNot scored75

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
11 chain location
Listings at the U.S. rate for this spending
1The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet and pet supplies stores in Franklin city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Franklin city

Population, 2025 estimate
8,478+4.1% since 2020
Households
3,454
Median age
37.2
Homes lived in by their owners
54%
Vehicles per household
1.8
Land area
8 sq. mi.
People per square mile
997
Median household income
$63,245
Average household income
$74,218
Median home value
$256,600
Jobs located here
3,977
Daytime population
8,893Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Franklin city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet stores across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for pet stores, numbered among those based in Virginia, with Franklin city marked.

Top counties in Virginia

Counties in Virginia ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Arlington County, VA88111.0$13.6M+2.1%#11 of 974
2Fauquier County, VA8851.9$6.7M+4.8%#14 of 974
3Prince William County, VA85271.7$7.5M+4.2%#22 of 974
4Alexandria city, VA82121.6$7.7M+1.0%#38 of 974
5Richmond city, VA8190.9$10M+4.6%#44 of 974
6Chesterfield County, VA81231.6$6.6M+8.7%#46 of 974
7Fairfax County, VA80701.7$8.2M+1.7%#52 of 974
8Stafford County, VA79112.1$6.2M+8.3%#61 of 974
9Suffolk city, VA7971.8$5.5M+10.4%#63 of 974
10Frederick County, VA7551.4$7.5M+8.8%#93 of 974
Franklin city, VANot scored12.9$2.6M+4.1%

Other business types in Franklin city

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many pet stores are in Franklin city, VA?

Franklin city has 1 pet store on map listings as of September 2026. The listings count pet stores. No official count is published for pet and pet supplies stores in Franklin city: counts under 3 are left out.

How much do households in Franklin city, VA spend on pets?

About $2.6M a year, or $764 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 1 pet store on map listings, it comes to $2.6M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 3,454 households in Franklin city and national spending patterns by income.

How does Franklin city, VA compare with the U.S. for pet stores?

Franklin city has 1 pet store on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of pet stores to household spending.

How fast is Franklin city, VA growing?

Population estimates put Franklin city at 8,478 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 3,454 households. Median household income in Franklin city is $63,245, 22% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Franklin city. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in Franklin city

Screening a site or an acquisition in Franklin city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.