Auto · County · Virginia
Insurance agencies in Franklin city, VA
Competitor counts, household spending and official business counts for insurance agencies in Franklin city, VA, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 14
- 3 chain locations (21%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $8.2M
- On vehicle insurance · $2,367 a household
- Spending per listing
- $584K
- 53% below the U.S.
- Listings per 10k households
- 40.5
- 2.6 times the U.S.
- Population, 2025
- 8,478
- +4.1% since 2020
See the insurance agencies around any address in Franklin city
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in Franklin city comes to about $8.2M a year: $2,367 per household, 21% above the U.S. average. That is about $584K of household spending for each agency on map listings, 53% below the U.S. figure of $1.3M.
Franklin city has 14 insurance agencies on map listings as of September 2026. Chain locations make up 21% of them, against 21% across the U.S. That comes to 40.5 for every 10,000 households, 2.6 times the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Franklin city was 9 in 2023. That is one for every 384 households, against one for every 966 across the U.S.
Population estimates put the population change in Franklin city from 2020 to 2025 at +4.1%, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Franklin city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 40.5 | 12.5 | 15.6 |
| Spending per listing | $584K | $2M | $1.3M |
| Households per official establishment | 384 | 1,234 | 966 |
| Official establishment growth, 2019–2023 | n/a | −7.4% | −1.0% |
| Population growth, 2020–2025 | +4.1% | +2.8% | +3.1% |
| Spending per household on vehicle insurance | $2,367 | $2,545 | $1,957 |
| Median household income | $63,245 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 83 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 9
- Employees, 2023
- 41
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 143 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Franklin city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin city
- Population, 2025 estimate
- 8,478+4.1% since 2020
- Households
- 3,454
- Median age
- 37.2
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.8
- Land area
- 8 sq. mi.
- People per square mile
- 997
- Median household income
- $63,245
- Average household income
- $74,218
- Median home value
- $256,600
- Jobs located here
- 3,977
- Daytime population
- 8,893Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for insurance agencies, numbered among those based in Virginia, with Franklin city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Louisa County, VA | 98 | 10 | 6.4 | $5M | +13.6% | #1 of 2,272 |
| 2Stafford County, VA | 97 | 26 | 5.0 | $6.1M | +8.3% | #3 of 2,272 |
| 3King William County, VA | 97 | 6 | 8.2 | $3.9M | +9.5% | #5 of 2,272 |
| 4King George County, VA | 96 | 9 | 8.9 | $3.4M | +10.5% | #10 of 2,272 |
| 5Rockingham County, VA | 95 | 16 | 4.9 | $6.2M | +6.6% | #13 of 2,272 |
| 6Frederick County, VA | 95 | 22 | 6.2 | $4.7M | +8.8% | #15 of 2,272 |
| 7Orange County, VA | 95 | 11 | 7.4 | $4M | +10.1% | #17 of 2,272 |
| 8Spotsylvania County, VA | 95 | 44 | 8.4 | $3.6M | +10.5% | #19 of 2,272 |
| 9Dinwiddie County, VA | 94 | 6 | 5.6 | $5.8M | +3.6% | #22 of 2,272 |
| 10Caroline County, VA | 94 | 7 | 5.8 | $5.3M | +11.3% | #23 of 2,272 |
| Franklin city, VA | Not scored | 14 | 40.5 | $584K | +4.1% |
Other business types in Franklin city
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Franklin city, VA?
Map listings as of September 2026 show 14 insurance agencies in Franklin city. 3 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 9 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Franklin city, VA spend on vehicle insurance?
About $8.2M a year, or $2,367 per household. That is 21% above the U.S. average (an index of 121, where 100 is the U.S. average). Spread across the 14 insurance agencies on map listings, it comes to $584K per agency. It is estimated from the incomes of the 3,454 households in Franklin city and national spending patterns by income.
How does Franklin city, VA compare with the U.S. for insurance agencies?
Franklin city has 40.5 insurance agencies per 10,000 households, 2.6 times the U.S. rate of 15.6. Spending per agency is $584K, 53% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Franklin city would have about 7, against 14 on map listings. There is one business with payroll in the industry for every 384 households, against one for every 966 across the U.S.
How fast is Franklin city, VA growing?
Population estimates put Franklin city at 8,478 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 3,454 households. Median household income in Franklin city is $63,245, 22% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin city. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Franklin city
Screening a site or an acquisition in Franklin city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.