Groundwork

Real estate · County · Virginia

Real estate agents and brokers in Franklin city, VA

How Franklin city, VA compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
16
0 chain locations (0%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$46.7M
On rent and homeowner costs · $13,529 a household
Housing spending per listing (U.S. = 100)
54
46% below the U.S.
Listings per 10k households
46.3
51% above the U.S.
Population, 2025
8,478
+4.1% since 2020

See the real estate agents and brokers around any address in Franklin city

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Franklin city spend about $46.7M a year on rent and homeowner costs, or $13,529 per household, 19% below the U.S. average. Housing spending per office is 46% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

There are 16 real estate agents and brokers on map listings in Franklin city as of September 2026. None of them are chain locations, against 4% across the U.S. That is 46.3 per 10,000 households, 51% above the U.S. rate of 30.6.

The official count of businesses with payroll classed as offices of real estate agents and brokers in Franklin city was 5 in 2023. That is one for every 691 households, against one for every 788 across the U.S.

Between 2020 and 2025, the population of Franklin city grew 4.1%, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Franklin city compares

The same measures for Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Franklin city, VA compared with Virginia and the U.S.
MeasureFranklin cityVirginiaU.S.
Listings per 10k households46.333.530.6
Housing spending per listing (U.S. = 100)5492100
Households per official establishment691791788
Official establishment growth, 2019–2023n/a+21.7%+20.1%
Population growth, 2020–2025+4.1%+2.8%+3.1%
Spending per household on rent and homeowner costs$13,529$16,844$16,661
Median household income$63,245$93,170$80,734
Groundwork market scoreNot scored39

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 5
Employees, 2023
7
Annual payroll, 2023
$125K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
160 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in Franklin city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Franklin city

Population, 2025 estimate
8,478+4.1% since 2020
Households
3,454
Median age
37.2
Homes lived in by their owners
54%
Vehicles per household
1.8
Land area
8 sq. mi.
People per square mile
997
Median household income
$63,245
Average household income
$74,218
Median home value
$256,600
Jobs located here
3,977
Daytime population
8,893Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Franklin city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for real estate agents and brokers, numbered among those based in Virginia, with Franklin city marked.

Top counties in Virginia

Counties in Virginia ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Caroline County, VA881210.0291+11.3%#3 of 2,176
2King William County, VA8656.8423+9.5%#4 of 2,176
3Frederick County, VA79195.4578+8.8%#30 of 2,176
4Rockingham County, VA79185.5514+6.6%#32 of 2,176
5Prince George County, VA7986.2468+2.0%#33 of 2,176
6New Kent County, VA741516.2203+21.2%#112 of 2,176
7Culpeper County, VA704121.7142+9.3%#225 of 2,176
8Pulaski County, VA69117.6338−0.6%#234 of 2,176
9Fluvanna County, VA691110.6284+6.2%#238 of 2,176
10Amherst County, VA69129.5278+2.1%#240 of 2,176
Franklin city, VANot scored1646.354+4.1%

Other business types in Franklin city

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many real estate agents and brokers are in Franklin city, VA?

As of September 2026, map listings count 16 real estate agents and brokers in Franklin city. None of them are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 5 businesses with payroll classed as offices of real estate agents and brokers in 2023.

How much do households in Franklin city, VA spend on rent and homeowner costs?

About $46.7M a year, or $13,529 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). For the 16 real estate agents and brokers on map listings, housing spending per office is 46% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 3,454 households in Franklin city and national spending patterns by income.

How does Franklin city, VA compare with the U.S. for real estate agents and brokers?

Franklin city has 46.3 real estate agents and brokers per 10,000 households, 51% above the U.S. rate of 30.6. The index of housing spending per office is 54, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Franklin city would have about 9, against 16 on map listings. There is one business with payroll in the industry for every 691 households, against one for every 788 across the U.S.

How fast is Franklin city, VA growing?

Population estimates put Franklin city at 8,478 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 3,454 households. Median household income in Franklin city is $63,245, 22% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Franklin city. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in Franklin city

Screening a site or an acquisition in Franklin city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.