Fitness and classes · County · Virginia
Gyms in Franklin city, VA
Competitor counts, household spending and official business counts for gyms in Franklin city, VA, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 2
- 1 chain location (50%)
- Official establishments
- 3
- All fitness and recreational sports centers
- Household spending a year
- $1.8M
- On memberships, classes and admissions · $529 a household
- Spending per listing
- $914K
- Too few listings to compare
- Listings per 10k households
- 5.8
- Too few listings to compare
- Population, 2025
- 8,478
- +4.1% since 2020
See the gyms around any address in Franklin city
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Franklin city comes to about $1.8M a year: $529 per household, 46% below the U.S. average. That is about $914K of household spending for each gym on map listings. The spending figure covers all memberships, classes and admissions, not only gyms.
Franklin city has 2 gyms on map listings as of September 2026. That is 5.8 per 10,000 households.
In 2023, official counts showed 3 businesses with payroll in Franklin city classed as fitness and recreational sports centers. That is one for every 1,151 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 2 SBA-backed loans worth $853K have gone to businesses classed as fitness and recreational sports centers in Franklin city.
Between 2020 and 2025, the population of Franklin city grew 4.1%, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Franklin city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.8 | 6.9 | 7.6 |
| Spending per listing | $914K | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 1,151 | 2,759 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +5.8% |
| Population growth, 2020–2025 | +4.1% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $529 | $960 | $983 |
| Median household income | $63,245 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3All fitness and recreational sports centers
- Employees, 2023
- 37
- Annual payroll, 2023
- $738K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 21 chain location
- Listings at the U.S. rate for this spending
- 1The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $853K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Franklin city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Franklin city
- Population, 2025 estimate
- 8,478+4.1% since 2020
- Households
- 3,454
- Median age
- 37.2
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.8
- Land area
- 8 sq. mi.
- People per square mile
- 997
- Median household income
- $63,245
- Average household income
- $74,218
- Median home value
- $256,600
- Jobs located here
- 3,977
- Daytime population
- 8,893Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms, numbered among those based in Virginia, with Franklin city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Powhatan County, VA | 90 | 5 | 4.4 | $2.3M | +7.0% | #11 of 1,792 |
| 2New Kent County, VA | 90 | 6 | 6.5 | $1.6M | +21.2% | #16 of 1,792 |
| 3Spotsylvania County, VA | 89 | 33 | 6.3 | $1.7M | +10.5% | #20 of 1,792 |
| 4Orange County, VA | 86 | 5 | 3.4 | $2.6M | +10.1% | #29 of 1,792 |
| 5Isle of Wight County, VA | 85 | 5 | 3.2 | $2.8M | +6.7% | #32 of 1,792 |
| 6Rockingham County, VA | 83 | 12 | 3.7 | $2.1M | +6.6% | #44 of 1,792 |
| 7Stafford County, VA | 81 | 27 | 5.2 | $2.5M | +8.3% | #54 of 1,792 |
| 8Frederick County, VA | 81 | 16 | 4.5 | $2.1M | +8.8% | #56 of 1,792 |
| 9Louisa County, VA | 80 | 5 | 3.2 | $2.5M | +13.6% | #63 of 1,792 |
| 10Suffolk city, VA | 80 | 18 | 4.7 | $1.8M | +10.4% | #67 of 1,792 |
| Franklin city, VA | Not scored | 2 | 5.8 | $914K | +4.1% |
Other business types in Franklin city
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Franklin city, VA?
Map listings as of September 2026 show 2 gyms in Franklin city. The listings count gyms and fitness centers. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Franklin city, VA spend on memberships, classes and admissions?
About $1.8M a year, or $529 per household. That is 46% below the U.S. average (an index of 54, where 100 is the U.S. average). Spread across the 2 gyms on map listings, it comes to $914K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 3,454 households in Franklin city and national spending patterns by income.
How does Franklin city, VA compare with the U.S. for gyms?
Franklin city has 2 gyms on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of gyms to household spending, Franklin city would have about 1, against 2 on map listings. There is one business with payroll in the industry for every 1,151 households, against one for every 3,109 across the U.S.
How fast is Franklin city, VA growing?
Population estimates put Franklin city at 8,478 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 3,454 households. Median household income in Franklin city is $63,245, 22% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin city. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Franklin city
Screening a site or an acquisition in Franklin city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.