Pets · Metro area · Michigan
Veterinarians in the Midland, MI metro area
The veterinarians in the Midland, MI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #221 of 384 scored metro areas
#8 of 15 scored metro areas based in Michigan
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $31M
- On pets · $886 a household
- Spending per listing
- $2.6M
- 5% below the U.S.
- Listings per 10k households
- 3.4
- 3% above the U.S.
- Population, 2025
- 83,754
- +0.3% since 2020
See the veterinarians around any address in the Midland metro area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 veterinarians in the Midland metro area. One of them (8%) is a chain location, against 19% across the U.S. Per 10,000 households, that is 3.4, 3% above the U.S. rate of 3.3.
Households in the Midland metro area spend about $31M a year on pets, or $886 per household, 3% below the U.S. average. Spread across 12 veterinarians, that is $2.6M per clinic, 5% below the U.S. figure of $2.7M. That spending covers all pets, which veterinarians share with other businesses in the trade.
Official counts show 10 businesses with payroll classed as veterinary services in the Midland metro area in 2023. That is one for every 3,499 households, against one for every 3,767 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $2.7M has gone to businesses classed as veterinary services in the Midland metro area.
Population estimates put the population change in the Midland metro area from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). For veterinarians, the Midland metro area has a Groundwork market score of 46 (lower middle): #221 of 384 scored metro areas and #8 of 15 scored metro areas based in Michigan.
How the Midland metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Midland metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.4 | 3.2 | 3.3 |
| Spending per listing | $2.6M | $2.6M | $2.7M |
| Households per official establishment | 3,499 | 3,993 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +9.0% | +6.8% |
| Population growth, 2020–2025 | +0.3% | +0.6% | +3.1% |
| Spending per household on pets | $886 | $843 | $909 |
| Median household income | $77,705 | $72,875 | $80,734 |
| Groundwork market score | 46 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 155
- Annual payroll, 2023
- $6.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $2.7M
SBA-backed loans to businesses classed as veterinary services in the Midland metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Midland metro area
- Population, 2025 estimate
- 83,754+0.3% since 2020
- Households
- 34,993
- Median age
- 42.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 518 sq. mi.
- People per square mile
- 162
- Median household income
- $77,705+24.1% vs. 2015–2019, before inflation
- Average household income
- $104,160
- Median home value
- $195,400
- Jobs located here
- 33,850
- Daytime population
- 84,932Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Midland metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for veterinarians, numbered among those based in Michigan, with the Midland metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 66 | 15 | 2.4 | $3.6M | +0.7% | #78 of 384 |
| 2Detroit-Warren-Dearborn, MI | 66 | 473 | 2.7 | $3.3M | +0.1% | #79 of 384 |
| 3Bay City, MI | 58 | 9 | 2.0 | $3.7M | −1.6% | #133 of 384 |
| 4Grand Rapids-Wyoming-Kentwood, MI | 57 | 143 | 3.2 | $2.8M | +2.8% | #145 of 384 |
| 5Niles, MI | 50 | 16 | 2.5 | $3.2M | −1.3% | #197 of 384 |
| 6Muskegon-Norton Shores, MI | 50 | 19 | 2.8 | $2.7M | +1.8% | #200 of 384 |
| 7Flint, MI | 49 | 44 | 2.6 | $2.9M | −1.1% | #204 of 384 |
| 8Midland, MI | 46 | 12 | 3.4 | $2.6M | +0.3% | #221 of 384 |
| 9Kalamazoo-Portage, MI | 42 | 36 | 3.4 | $2.5M | +0.8% | #244 of 384 |
| 10Jackson, MI | 40 | 20 | 3.2 | $2.5M | −0.4% | #255 of 384 |
Other business types in the Midland metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses34
- Veterinarians46
- Pet grooming and boarding36
- Pet stores35
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Midland, MI metro area?
The Midland metro area has 12 veterinarians on map listings as of September 2026. One of them (8%) is a chain location. The listings count veterinary clinics and animal hospitals. Official counts show 10 businesses with payroll classed as veterinary services in 2023.
How much do households in the Midland, MI metro area spend on pets?
About $31M a year, or $886 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 12 veterinarians on map listings, it comes to $2.6M per clinic. The spending figure covers all pets, not only veterinarians. It is estimated from the incomes of the 34,993 households in the Midland metro area and national spending patterns by income.
How does the Midland, MI metro area compare with the U.S. for veterinarians?
The Midland metro area has 3.4 veterinarians per 10,000 households, 3% above the U.S. rate of 3.3. Spending per clinic is $2.6M, 5% below the U.S. figure of $2.7M. At the national ratio of veterinarians to household spending, the Midland metro area would have about 11, against 12 on map listings. There is one business with payroll in the industry for every 3,499 households, against one for every 3,767 across the U.S.
How fast is the Midland, MI metro area growing?
Population estimates put the Midland metro area at 83,754 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 34,993 households. The median household income in the Midland metro area is $77,705 a year, 4% below the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Midland metro area scores 46 for veterinarians (lower middle), #221 of 384 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Midland metro area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Midland metro area
Screening a site or an acquisition in the Midland metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.