Beauty and personal care · Metro area · Utah
Nail salons in the Salt Lake City-Murray, UT metro area
The nail salons in the Salt Lake City-Murray, UT metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #160 of 387 scored metro areas
#5 of 5 scored metro areas based in Utah
- Listings
- 277
- 75 chain locations (27%)
- Official establishments
- 135
- +98.5% since 2019
- Household spending a year
- $504.1M
- On personal care products and services · $1,120 a household
- Spending per listing
- $1.8M
- 9% above the U.S.
- Listings per 10k households
- 6.2
- 3% above the U.S.
- Population, 2025
- 1,308,377
- +3.8% since 2020
See the nail salons around any address in the Salt Lake City-Murray metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salt Lake City-Murray metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Salt Lake City-Murray metro area comes to about $504.1M a year: $1,120 per household, 11% above the U.S. average. Spread across 277 nail salons, that is $1.8M per salon, 9% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 277 nail salons on map listings in the Salt Lake City-Murray metro area as of September 2026. 75 of them (27%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 6.2, 3% above the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in the Salt Lake City-Murray metro area was 135 in 2023, up 98.5% from 2019. That is one for every 3,335 households, against one for every 3,754 across the U.S. Official counts list 1,186 one-person businesses without payroll. Since fiscal 2022, 7 SBA-backed loans worth $2.2M have gone to businesses classed as nail salons in the Salt Lake City-Murray metro area.
Population estimates show the Salt Lake City-Murray metro area grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). For nail salons, the Salt Lake City-Murray metro area has a Groundwork market score of 54 (upper middle): #160 of 387 scored metro areas and #5 of 5 scored metro areas based in Utah.
How the Salt Lake City-Murray metro area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salt Lake City-Murray metro area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.2 | 5.3 | 6.0 |
| Spending per listing | $1.8M | $2.1M | $1.7M |
| Households per official establishment | 3,335 | 4,326 | 3,754 |
| Official establishment growth, 2019–2023 | +98.5% | +106.4% | +23.2% |
| Population growth, 2020–2025 | +3.8% | +7.8% | +3.1% |
| Spending per household on personal care products and services | $1,120 | $1,100 | $1,005 |
| Median household income | $98,083 | $95,166 | $80,734 |
| Groundwork market score | 54 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 135+98.5% over the period
- Employees, 2023
- 561
- Annual payroll, 2023
- $19.4M
- One-person businesses, 2023
- 1,186Businesses with no payroll
- Map listings, September 2026
- 27775 chain locations
- Listings at the U.S. rate for this spending
- 302The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $2.2M
SBA-backed loans to businesses classed as nail salons in the Salt Lake City-Murray metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salt Lake City-Murray metro area
- Population, 2025 estimate
- 1,308,377+3.8% since 2020
- Households
- 450,170
- Median age
- 34.9
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 7,793 sq. mi.
- People per square mile
- 164
- Median household income
- $98,083+31.1% vs. 2015–2019, before inflation
- Average household income
- $124,953
- Median home value
- $515,400
- Jobs located here
- 794,734
- Daytime population
- 1,412,074Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salt Lake City-Murray metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Salt Lake City-Murray metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Utah
Every Utah market ranked →The highest-scoring metro areas in Utah for nail salons, numbered among those based in Utah, with the Salt Lake City-Murray metro area marked.
Top metro areas in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan, UT-ID | 80 | 15 | 3.0 | $3.3M | +8.8% | #8 of 387 |
| 2Ogden, UT | 76 | 96 | 4.5 | $2.5M | +5.3% | #14 of 387 |
| 3Provo-Orem-Lehi, UT | 67 | 110 | 5.3 | $2.1M | +14.5% | #59 of 387 |
| 4St. George, UT | 63 | 49 | 7.0 | $1.4M | +17.4% | #78 of 387 |
| 5Salt Lake City-Murray, UT | 54 | 277 | 6.2 | $1.8M | +3.8% | #160 of 387 |
Other business types in the Salt Lake City-Murray metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons62
- Barbershops51
- Nail salons54
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Salt Lake City-Murray, UT metro area?
As of September 2026, map listings count 277 nail salons in the Salt Lake City-Murray metro area. 75 of them (27%) are chain locations. The listings count nail salons. Official counts show 135 businesses with payroll classed as nail salons in 2023, up 98.5% from 2019. Official counts also show 1,186 one-person businesses without payroll.
How much do households in the Salt Lake City-Murray, UT metro area spend on personal care products and services?
About $504.1M a year, or $1,120 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 277 nail salons on map listings, it comes to $1.8M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 450,170 households in the Salt Lake City-Murray metro area and national spending patterns by income.
How does the Salt Lake City-Murray, UT metro area compare with the U.S. for nail salons?
The Salt Lake City-Murray metro area has 6.2 nail salons per 10,000 households, 3% above the U.S. rate of 6.0. Spending per salon is $1.8M, 9% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Salt Lake City-Murray metro area would have about 302, against 277 on map listings. There is one business with payroll in the industry for every 3,335 households, against one for every 3,754 across the U.S. The official count rose 98.5% from 2019 to 2023, against +23.2% for the U.S.
How fast is the Salt Lake City-Murray, UT metro area growing?
Population estimates put the Salt Lake City-Murray metro area at 1,308,377 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 450,170 households. Median household income in the Salt Lake City-Murray metro area is $98,083, 21% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salt Lake City-Murray metro area scores 54 for nail salons (upper middle), #160 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salt Lake City-Murray metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Salt Lake City-Murray metro area
Screening a site or an acquisition in the Salt Lake City-Murray metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salt Lake City-Murray metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.