Pets · Metro area · Utah
Pet businesses in the Salt Lake City-Murray, UT metro area
Competitor counts, household spending and official business counts for pet businesses in the Salt Lake City-Murray, UT metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #45 of 387 scored metro areas
#4 of 5 scored metro areas based in Utah
- Listings
- 445
- 90 chain locations (20%)
- Official establishments
- 260
- +40.2% since 2019
- Household spending a year
- $498.5M
- On pets · $1,107 a household
- Spending per listing
- $1.1M
- 28% above the U.S.
- Listings per 10k households
- 9.9
- 5% below the U.S.
- Population, 2025
- 1,308,377
- +3.8% since 2020
See the pet businesses around any address in the Salt Lake City-Murray metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salt Lake City-Murray metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,107 per household (22% above the U.S. average), households in the Salt Lake City-Murray metro area spend about $498.5M a year on pets. Spread across 445 pet businesses, that is $1.1M per business, 28% above the U.S. figure of $878K.
There are 445 pet businesses on map listings in the Salt Lake City-Murray metro area as of September 2026. 90 of them (20%) are chain locations, against 17% across the U.S. Per 10,000 households, that is 9.9, 5% below the U.S. rate of 10.4.
Official counts show 260 businesses with payroll classed as pet care, veterinarians and pet stores in the Salt Lake City-Murray metro area in 2023, up 40.2% from 2019. That is one for every 1,731 households, against one for every 1,852 across the U.S. Another 734 one-person businesses have no payroll, by official counts. Since fiscal 2022, 19 SBA-backed loans worth $18.8M have gone to businesses classed as pet care, veterinarians and pet stores in the Salt Lake City-Murray metro area.
Population estimates show the Salt Lake City-Murray metro area grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). For pet businesses, the Salt Lake City-Murray metro area has a Groundwork market score of 72 (upper middle): #45 of 387 scored metro areas and #4 of 5 scored metro areas based in Utah. That puts it in the top quarter of metro areas.
How the Salt Lake City-Murray metro area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salt Lake City-Murray metro area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.9 | 10.6 | 10.4 |
| Spending per listing | $1.1M | $1M | $878K |
| Households per official establishment | 1,731 | 1,717 | 1,852 |
| Official establishment growth, 2019–2023 | +40.2% | +34.8% | +11.4% |
| Population growth, 2020–2025 | +3.8% | +7.8% | +3.1% |
| Spending per household on pets | $1,107 | $1,083 | $909 |
| Median household income | $98,083 | $95,166 | $80,734 |
| Groundwork market score | 72 | 75 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 260+40.2% over the period
- Employees, 2023
- 3,176
- Annual payroll, 2023
- $144.6M
- One-person businesses, 2023
- 734Businesses with no payroll
- Map listings, September 2026
- 44590 chain locations
- Listings at the U.S. rate for this spending
- 568The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 19
- Amount
- $18.8M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Salt Lake City-Murray metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salt Lake City-Murray metro area
- Population, 2025 estimate
- 1,308,377+3.8% since 2020
- Households
- 450,170
- Median age
- 34.9
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 7,793 sq. mi.
- People per square mile
- 164
- Median household income
- $98,083+31.1% vs. 2015–2019, before inflation
- Average household income
- $124,953
- Median home value
- $515,400
- Jobs located here
- 794,734
- Daytime population
- 1,412,074Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salt Lake City-Murray metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Salt Lake City-Murray metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Utah
Every Utah market ranked →The highest-scoring metro areas in Utah for pet businesses, numbered among those based in Utah, with the Salt Lake City-Murray metro area marked.
Top metro areas in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Provo-Orem-Lehi, UT | 90 | 194 | 9.4 | $1.2M | +14.5% | #1 of 387 |
| 2Logan, UT-ID | 79 | 42 | 8.5 | $1.1M | +8.8% | #18 of 387 |
| 3Ogden, UT | 75 | 229 | 10.7 | $1M | +5.3% | #29 of 387 |
| 4Salt Lake City-Murray, UT | 72 | 445 | 9.9 | $1.1M | +3.8% | #45 of 387 |
| 5St. George, UT | 66 | 73 | 10.5 | $937K | +17.4% | #77 of 387 |
Other business types in the Salt Lake City-Murray metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses72
- Veterinarians83
- Pet grooming and boarding59
- Pet stores75
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Salt Lake City-Murray, UT metro area?
As of September 2026, map listings count 445 pet businesses in the Salt Lake City-Murray metro area. 90 of them (20%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 260 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 40.2% from 2019. Official counts list 734 one-person businesses without payroll.
How much do households in the Salt Lake City-Murray, UT metro area spend on pets?
About $498.5M a year, or $1,107 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 445 pet businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 450,170 households in the Salt Lake City-Murray metro area and national spending patterns by income.
How does the Salt Lake City-Murray, UT metro area compare with the U.S. for pet businesses?
The Salt Lake City-Murray metro area has 9.9 pet businesses per 10,000 households, 5% below the U.S. rate of 10.4. Spending per business is $1.1M, 28% above the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Salt Lake City-Murray metro area would have about 568, against 445 on map listings. There is one business with payroll in the industry for every 1,731 households, against one for every 1,852 across the U.S. The official count rose 40.2% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Salt Lake City-Murray, UT metro area growing?
Population estimates put the Salt Lake City-Murray metro area at 1,308,377 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 450,170 households. Median household income in the Salt Lake City-Murray metro area is $98,083, 21% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salt Lake City-Murray metro area scores 72 for pet businesses (upper middle), #45 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salt Lake City-Murray metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Salt Lake City-Murray metro area
Screening a site or an acquisition in the Salt Lake City-Murray metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salt Lake City-Murray metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.