Health care · County · Wisconsin
Urgent care and walk-in clinics in Marathon County, WI
The urgent care and walk-in clinics in Marathon County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 1.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $82M
- On medical and dental services · $1,416 a household
- Spending per listing
- $82M
- Too few listings to compare
- Listings per 10k households
- 0.2
- Too few listings to compare
- Population, 2025
- 139,432
- +1.0% since 2020
See the urgent care and walk-in clinics around any address in Marathon County
The site report maps the urgent care and walk-in clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Marathon County spend about $82M a year on medical and dental services, or $1,416 per household, 10% above the U.S. average. That is about $82M of household spending for each clinic on map listings. The spending figure covers all medical and dental services, not only urgent care and walk-in clinics.
There is 1 urgent care or walk-in clinic on map listings in Marathon County as of September 2026. That is 0.2 per 10,000 households.
The official count of businesses with payroll classed as freestanding emergency and urgent care centers in Marathon County was 5 in 2023. That is one for every 11,573 households, against one for every 12,867 across the U.S.
Between 2020 and 2025, the population of Marathon County grew 1.0%, slower than the U.S. (+3.1%). With 1 urgent care or walk-in clinic on map listings, Marathon County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Marathon County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the urgent care and walk-in clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marathon County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.2 | 0.3 | 0.5 |
| Spending per listing | $82M | $46.2M | $24.5M |
| Households per official establishment | 11,573 | 26,661 | 12,867 |
| Official establishment growth, 2019–2023 | n/a | −13.9% | +32.0% |
| Population growth, 2020–2025 | +1.0% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,416 | $1,435 | $1,288 |
| Median household income | $77,884 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 79 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 5
- Employees, 2023
- 141
- Annual payroll, 2023
- $16.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as freestanding emergency and urgent care centers in Marathon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marathon County
- Population, 2025 estimate
- 139,432+1.0% since 2020
- Households
- 57,866
- Median age
- 42.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,545 sq. mi.
- People per square mile
- 90
- Median household income
- $77,884+24.4% vs. 2015–2019, before inflation
- Average household income
- $97,899
- Median home value
- $219,600
- Jobs located here
- 72,449
- Daytime population
- 141,458Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marathon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the urgent care and walk-in clinics on map listings by name and distance.
Or open the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardUrgent care and walk-in clinics across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for urgent care and walk-in clinics, numbered among those based in Wisconsin, with Marathon County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dane County, WI | 91 | 5 | 0.2 | $78.8M | +4.9% | #1 of 325 |
| 2Waukesha County, WI | 74 | 9 | 0.5 | $31.5M | +2.4% | #27 of 325 |
| 3Brown County, WI | 68 | 5 | 0.5 | $32M | +2.6% | #50 of 325 |
| 4Milwaukee County, WI | 65 | 14 | 0.4 | $37.5M | −1.5% | #61 of 325 |
| 5Winnebago County, WI | 51 | 6 | 0.8 | $16.9M | +1.4% | #157 of 325 |
| 6Racine County, WI | 42 | 7 | 0.9 | $16.5M | +0.4% | #214 of 325 |
| Marathon County, WI | Not scored | 1 | 0.2 | $82M | +1.0% |
Other business types in Marathon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics56
- Dentists and orthodontists58
- Primary care and pediatrics66
- Urgent care and walk-in clinics
- Chiropractors48
- Physical therapy71
- Optometrists and eye care71
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many urgent care and walk-in clinics are in Marathon County, WI?
As of September 2026, map listings count 1 urgent care or walk-in clinic in Marathon County. The listings count urgent care and walk-in clinics. Official counts show 5 businesses with payroll classed as freestanding emergency and urgent care centers in 2023.
How much do households in Marathon County, WI spend on medical and dental services?
About $82M a year, or $1,416 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 1 urgent care or walk-in clinic on map listings, it comes to $82M per clinic. That spending covers all medical and dental services, which urgent care and walk-in clinics share with other businesses in the trade. It is estimated from the incomes of the 57,866 households in Marathon County and national spending patterns by income.
How does Marathon County, WI compare with the U.S. for urgent care and walk-in clinics?
Marathon County has 1 urgent care or walk-in clinic on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of urgent care and walk-in clinics to household spending, Marathon County would have about 3, against 1 on map listings. There is one business with payroll in the industry for every 11,573 households, against one for every 12,867 across the U.S.
How fast is Marathon County, WI growing?
Population estimates put Marathon County at 139,432 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 57,866 households. Median household income in Marathon County is $77,884, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marathon County has no market score for urgent care and walk-in clinics: the score needs at least 5 on map listings, and it has 1.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marathon County. It maps the urgent care and walk-in clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for urgent care and walk-in clinics · All 56 business types in Marathon County
Screening a site or an acquisition in Marathon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.