Food and drink · County · Texas
Restaurants and cafes in Wilson County, TX
The restaurants and cafes in Wilson County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 79 out of 100: High
Ranked #158 of 2,405 scored counties
#4 of 162 scored counties in Texas
- Listings
- 155
- 38 chain locations (25%)
- Official establishments
- 69
- +25.5% since 2019
- Household spending a year
- $77M
- On food away from home · $4,235 a household
- Spending per listing
- $497K
- 34% above the U.S.
- Listings per 10k households
- 85.2
- 22% below the U.S.
- Population, 2025
- 56,139
- +12.2% since 2020
See the restaurants and cafes around any address in Wilson County
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for restaurants and cafes in Wilson County is 79 (high), #158 of 2,405 scored counties and #4 of 162 scored counties in Texas. That puts it in the top 10% of counties for restaurants and cafes.
At $4,235 per household (4% above the U.S. average), households in Wilson County spend about $77M a year on food away from home. That is about $497K of household spending for each restaurant on map listings, 34% above the U.S. figure of $371K.
Wilson County has 155 restaurants and cafes on map listings as of September 2026. 38 of them (25%) are chain locations, against 34% across the U.S. Per 10,000 households, that is 85.2, 22% below the U.S. rate of 109.8.
Official counts show 69 businesses with payroll classed as restaurants and other eating places in Wilson County in 2023, up 25.5% from 2019. That is one for every 264 households, against one for every 209 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.3M have gone to businesses classed as restaurants and other eating places in Wilson County. Between 2020 and 2025, the population of Wilson County grew 12.2%, faster than the U.S. (+3.1%).
How Wilson County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 85.2 | 120.5 | 109.8 |
| Spending per listing | $497K | $329K | $371K |
| Households per official establishment | 264 | 207 | 209 |
| Official establishment growth, 2019–2023 | +25.5% | +12.4% | +6.0% |
| Population growth, 2020–2025 | +12.2% | +8.5% | +3.1% |
| Spending per household on food away from home | $4,235 | $3,970 | $4,070 |
| Median household income | $94,565 | $78,476 | $80,734 |
| Groundwork market score | 79 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 55 → 69+25.5% over the period
- Employees, 2023
- 933
- Annual payroll, 2023
- $16.9M
- One-person businesses, 2023
- 42Businesses with no payroll
- Map listings, September 2026
- 15538 chain locations
- Listings at the U.S. rate for this spending
- 208The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.3M
SBA-backed loans to businesses classed as restaurants and other eating places in Wilson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wilson County
- Population, 2025 estimate
- 56,139+12.2% since 2020
- Households
- 18,185
- Median age
- 41.3
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.4
- Land area
- 804 sq. mi.
- People per square mile
- 66
- Median household income
- $94,565+23.3% vs. 2015–2019, before inflation
- Average household income
- $113,531
- Median home value
- $321,300
- Jobs located here
- 8,670
- Daytime population
- 36,978Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Texas
Every Texas market ranked →The highest-scoring counties in Texas for restaurants and cafes, numbered among those based in Texas, with Wilson County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Guadalupe County, TX | 86 | 533 | 81.5 | $516K | +15.8% | #54 of 2,405 |
| 2Clay County, TX | 84 | 31 | 72.3 | $534K | +5.0% | #78 of 2,405 |
| 3San Jacinto County, TX | 83 | 56 | 51.5 | $666K | +7.1% | #85 of 2,405 |
| 4Wilson County, TX | 79 | 155 | 85.2 | $497K | +12.2% | #158 of 2,405 |
| 5Waller County, TX | 79 | 183 | 99.8 | $412K | +21.9% | #162 of 2,405 |
| 6Parker County, TX | 78 | 510 | 90.4 | $504K | +23.5% | #179 of 2,405 |
| 7Wise County, TX | 75 | 251 | 99.9 | $422K | +21.5% | #251 of 2,405 |
| 8Williamson County, TX | 74 | 2,516 | 99.7 | $478K | +22.3% | #273 of 2,405 |
| 9Fannin County, TX | 74 | 117 | 91.6 | $404K | +9.2% | #282 of 2,405 |
| 10Randall County, TX | 73 | 473 | 83.3 | $477K | +7.9% | #319 of 2,405 |
Other business types in Wilson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes79
- Sit-down restaurants86
- Fast food and sandwich shops70
- Pizza80
- Coffee shops and cafes73
- Bakeries and dessert shops73
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in Wilson County, TX?
Map listings as of September 2026 show 155 restaurants and cafes in Wilson County. 38 of them (25%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 69 businesses with payroll classed as restaurants and other eating places in 2023, up 25.5% from 2019. Another 42 one-person businesses have no payroll, by official counts.
How much do households in Wilson County, TX spend on food away from home?
About $77M a year, or $4,235 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 155 restaurants and cafes on map listings, it comes to $497K per restaurant. It is estimated from the incomes of the 18,185 households in Wilson County and national spending patterns by income.
How does Wilson County, TX compare with the U.S. for restaurants and cafes?
Wilson County has 85.2 restaurants and cafes per 10,000 households, 22% below the U.S. rate of 109.8. Spending per restaurant is $497K, 34% above the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, Wilson County would have about 208, against 155 on map listings. There is one business with payroll in the industry for every 264 households, against one for every 209 across the U.S. The official count rose 25.5% from 2019 to 2023, against +6.0% for the U.S.
How fast is Wilson County, TX growing?
Population estimates put Wilson County at 56,139 people in 2025, up 12.2% since 2020, faster than the U.S. (+3.1%). It has 18,185 households. Median household income in Wilson County is $94,565, 17% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wilson County scores 79 for restaurants and cafes (high), #158 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilson County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in Wilson County
Screening a site or an acquisition in Wilson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.