Groundwork

Fitness and classes · County · Texas

Yoga, Pilates and fitness studios in Wilson County, TX

Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Wilson County, TX, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
0 chain locations (0%)
Official establishments
3
All fitness and recreational sports centers
Household spending a year
$16M
On memberships, classes and admissions · $881 a household
Spending per listing
$16M
Too few listings to compare
Listings per 10k households
0.5
Too few listings to compare
Population, 2025
56,139
+12.2% since 2020

See the yoga, Pilates and fitness studios around any address in Wilson County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 1 yoga, Pilates or fitness studio in Wilson County. That is 0.5 per 10,000 households.

Household spending on memberships, classes and admissions in Wilson County comes to about $16M a year: $881 per household, 10% below the U.S. average. That is about $16M of household spending for each studio on map listings. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in Wilson County in 2023. That is one for every 6,062 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

Between 2020 and 2025, the population of Wilson County grew 12.2%, faster than the U.S. (+3.1%). With 1 yoga, Pilates or fitness studio on map listings, Wilson County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Wilson County compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Wilson County, TX compared with Texas and the U.S.
MeasureWilson CountyTexasU.S.
Listings per 10k households0.52.02.4
Spending per listing$16M$4M$4.1M
Households per official establishment (all fitness and recreational sports centers)6,0623,1733,109
Official establishment growth, 2019–2023n/a+18.9%+5.8%
Population growth, 2020–2025+12.2%+8.5%+3.1%
Spending per household on memberships, classes and admissions$881$810$983
Median household income$94,565$78,476$80,734
Groundwork market scoreNot scored49

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3All fitness and recreational sports centers
Employees, 2023
20
Annual payroll, 2023
$608K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Wilson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Wilson County

Population, 2025 estimate
56,139+12.2% since 2020
Households
18,185
Median age
41.3
Homes lived in by their owners
85%
Vehicles per household
2.4
Land area
804 sq. mi.
People per square mile
66
Median household income
$94,565+23.3% vs. 2015–2019, before inflation
Average household income
$113,531
Median home value
$321,300
Jobs located here
8,670
Daytime population
36,978Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wilson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Texas

Every Texas market ranked →

The highest-scoring counties in Texas for yoga, Pilates and fitness studios, numbered among those based in Texas, with Wilson County marked.

Top counties in Texas

Counties in Texas ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Johnson County, TX7950.8$10.5M+20.5%#22 of 777
2Kaufman County, TX7851.0$8.3M+42.2%#26 of 777
3Guadalupe County, TX7350.8$11.1M+15.8%#52 of 777
4Brazoria County, TX71231.7$5.6M+12.2%#80 of 777
5Fort Bend County, TX71602.0$5.4M+17.4%#81 of 777
6Hunt County, TX7151.3$5.3M+23.0%#83 of 777
7Ellis County, TX68131.8$5M+24.0%#117 of 777
8Denton County, TX66892.5$4.5M+16.9%#139 of 777
9Midland County, TX65121.8$5.4M+10.0%#147 of 777
10Grayson County, TX64101.8$3.9M+12.8%#164 of 777
Wilson County, TXNot scored10.5$16M+12.2%

Other business types in Wilson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Wilson County, TX?

Wilson County has 1 yoga, Pilates or fitness studio on map listings as of September 2026. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in Wilson County, TX spend on memberships, classes and admissions?

About $16M a year, or $881 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 1 yoga, Pilates or fitness studio on map listings, it comes to $16M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 18,185 households in Wilson County and national spending patterns by income.

How does Wilson County, TX compare with the U.S. for yoga, Pilates and fitness studios?

Wilson County has 1 yoga, Pilates or fitness studio on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of yoga, Pilates and fitness studios to household spending, Wilson County would have about 4, against 1 on map listings. There is one business with payroll in the industry for every 6,062 households, against one for every 3,109 across the U.S.

How fast is Wilson County, TX growing?

Population estimates put Wilson County at 56,139 people in 2025, up 12.2% since 2020, faster than the U.S. (+3.1%). It has 18,185 households. Median household income in Wilson County is $94,565, 17% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wilson County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wilson County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Wilson County

Screening a site or an acquisition in Wilson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.