Fitness and classes · County · Texas
Gyms and studios in Wilson County, TX
The gyms and studios in Wilson County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #431 of 2,088 scored counties
#20 of 143 scored counties in Texas
- Listings
- 31
- 6 chain locations (19%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $16M
- On memberships, classes and admissions · $881 a household
- Spending per listing
- $517K
- 22% below the U.S.
- Listings per 10k households
- 17.0
- 14% above the U.S.
- Population, 2025
- 56,139
- +12.2% since 2020
See the gyms and studios around any address in Wilson County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 31 gyms and studios in Wilson County. Chain locations make up 19% of them, against 20% across the U.S. Per 10,000 households, that is 17.0, 14% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Wilson County comes to about $16M a year: $881 per household, 10% below the U.S. average. That works out to $517K per location, 22% below the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Wilson County was 3 in 2023. That is one for every 6,062 households, against one for every 1,641 across the U.S.
Between 2020 and 2025, the population of Wilson County grew 12.2%, faster than the U.S. (+3.1%). Wilson County scores 65 (upper middle) on the Groundwork market score for gyms and studios, ranking #431 of 2,088 scored counties and #20 of 143 scored counties in Texas. That puts it in the top quarter of counties.
How Wilson County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.0 | 15.0 | 14.9 |
| Spending per listing | $517K | $539K | $662K |
| Households per official establishment | 6,062 | 1,718 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +19.7% | +8.2% |
| Population growth, 2020–2025 | +12.2% | +8.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $881 | $810 | $983 |
| Median household income | $94,565 | $78,476 | $80,734 |
| Groundwork market score | 65 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 20
- Annual payroll, 2023
- $608K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 316 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Wilson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wilson County
- Population, 2025 estimate
- 56,139+12.2% since 2020
- Households
- 18,185
- Median age
- 41.3
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.4
- Land area
- 804 sq. mi.
- People per square mile
- 66
- Median household income
- $94,565+23.3% vs. 2015–2019, before inflation
- Average household income
- $113,531
- Median home value
- $321,300
- Jobs located here
- 8,670
- Daytime population
- 36,978Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Texas
Every Texas market ranked →The highest-scoring counties in Texas for gyms and studios, numbered among those based in Texas, with Wilson County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chambers County, TX | 91 | 15 | 8.7 | $1.2M | +22.6% | #10 of 2,088 |
| 2Medina County, TX | 81 | 13 | 7.3 | $996K | +11.4% | #58 of 2,088 |
| 3Grimes County, TX | 80 | 5 | 4.9 | $1.3M | +16.3% | #65 of 2,088 |
| 4Lampasas County, TX | 80 | 7 | 8.3 | $943K | +9.0% | #70 of 2,088 |
| 5Llano County, TX | 78 | 9 | 8.4 | $905K | +9.5% | #95 of 2,088 |
| 6Waller County, TX | 76 | 14 | 7.6 | $1.1M | +21.9% | #122 of 2,088 |
| 7Gaines County, TX | 75 | 6 | 8.7 | $853K | +10.4% | #140 of 2,088 |
| 8Polk County, TX | 74 | 13 | 6.7 | $893K | +5.9% | #163 of 2,088 |
| 9Burleson County, TX | 73 | 5 | 6.3 | $1.1M | +16.2% | #174 of 2,088 |
| 10Hardin County, TX | 73 | 22 | 9.9 | $752K | +4.2% | #189 of 2,088 |
| 20Wilson County, TX | 65 | 31 | 17.0 | $517K | +12.2% | #431 of 2,088 |
Other business types in Wilson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes65
- Gyms58
- Yoga, Pilates and fitness studios
- Martial arts and dance studios77
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Wilson County, TX?
There are 31 gyms and studios on map listings in Wilson County as of September 2026. 6 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Wilson County, TX spend on memberships, classes and admissions?
About $16M a year, or $881 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 31 gyms and studios on map listings, it comes to $517K per location. It is estimated from the incomes of the 18,185 households in Wilson County and national spending patterns by income.
How does Wilson County, TX compare with the U.S. for gyms and studios?
Wilson County has 17.0 gyms and studios per 10,000 households, 14% above the U.S. rate of 14.9. Spending per location is $517K, 22% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Wilson County would have about 24, against 31 on map listings. There is one business with payroll in the industry for every 6,062 households, against one for every 1,641 across the U.S.
How fast is Wilson County, TX growing?
Population estimates put Wilson County at 56,139 people in 2025, up 12.2% since 2020, faster than the U.S. (+3.1%). It has 18,185 households. Median household income in Wilson County is $94,565, 17% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wilson County scores 65 for gyms and studios (upper middle), #431 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilson County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Wilson County
Screening a site or an acquisition in Wilson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.