Real estate · County · Texas
Real estate businesses in Panola County, TX
How Panola County, TX compares with other counties and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #382 of 2,229 scored counties
#37 of 156 scored counties in Texas
- Listings
- 15
- 3 chain locations (20%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $129.2M
- On rent and homeowner costs · $14,525 a household
- Housing spending per listing (U.S. = 100)
- 199
- 99% above the U.S.
- Listings per 10k households
- 16.9
- 56% below the U.S.
- Population, 2025
- 23,018
- +2.3% since 2020
See the real estate businesses around any address in Panola County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $14,525 per household (13% below the U.S. average), households in Panola County spend about $129.2M a year on rent and homeowner costs. Housing spending per office is 99% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 15 real estate businesses on map listings in Panola County as of September 2026. Chain locations make up 20% of them, against 6% across the U.S. That is 16.9 per 10,000 households, 56% below the U.S. rate of 38.5.
Official counts show 7 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Panola County in 2023. That is one for every 1,271 households, against one for every 414 across the U.S. Official counts list 62 one-person businesses without payroll.
Population estimates put the population change in Panola County from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). Panola County scores 65 (upper middle) on the Groundwork market score for real estate businesses, ranking #382 of 2,229 scored counties and #37 of 156 scored counties in Texas. That puts it in the top quarter of counties.
How Panola County compares
The same measures for Texas and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Panola County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.9 | 37.1 | 38.5 |
| Housing spending per listing (U.S. = 100) | 199 | 98 | 100 |
| Households per official establishment | 1,271 | 473 | 414 |
| Official establishment growth, 2019–2023 | n/a | +23.6% | +15.8% |
| Population growth, 2020–2025 | +2.3% | +8.5% | +3.1% |
| Spending per household on rent and homeowner costs | $14,525 | $15,682 | $16,661 |
| Median household income | $64,894 | $78,476 | $80,734 |
| Groundwork market score | 65 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 7
- Employees, 2023
- 23
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- 62Businesses with no payroll
- Map listings, September 2026
- 153 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Panola County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Panola County
- Population, 2025 estimate
- 23,018+2.3% since 2020
- Households
- 8,898
- Median age
- 41.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 811 sq. mi.
- People per square mile
- 28
- Median household income
- $64,894+22.5% vs. 2015–2019, before inflation
- Average household income
- $90,837
- Median home value
- $158,100
- Jobs located here
- 7,678
- Daytime population
- 21,066Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Panola County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Texas
Every Texas market ranked →The highest-scoring counties in Texas for real estate businesses, numbered among those based in Texas, with Panola County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Liberty County, TX | 86 | 41 | 13.1 | 258 | +31.3% | #4 of 2,229 |
| 2San Jacinto County, TX | 83 | 11 | 10.1 | 321 | +7.1% | #11 of 2,229 |
| 3Chambers County, TX | 83 | 29 | 16.8 | 237 | +22.6% | #12 of 2,229 |
| 4Burleson County, TX | 80 | 12 | 15.2 | 222 | +16.2% | #29 of 2,229 |
| 5Rusk County, TX | 79 | 12 | 6.7 | 502 | +5.0% | #35 of 2,229 |
| 6Jackson County, TX | 79 | 5 | 8.3 | 400 | +2.6% | #40 of 2,229 |
| 7Jones County, TX | 78 | 5 | 8.5 | 378 | +6.1% | #51 of 2,229 |
| 8Waller County, TX | 78 | 26 | 14.2 | 264 | +21.9% | #57 of 2,229 |
| 9Clay County, TX | 77 | 6 | 14.0 | 252 | +5.0% | #72 of 2,229 |
| 10Fannin County, TX | 76 | 23 | 18.0 | 192 | +9.2% | #92 of 2,229 |
| 37Panola County, TX | 65 | 15 | 16.9 | 199 | +2.3% | #382 of 2,229 |
Other business types in Panola County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Panola County, TX?
As of September 2026, map listings count 15 real estate businesses in Panola County. 3 of them (20%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 7 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Official counts also show 62 one-person businesses without payroll.
How much do households in Panola County, TX spend on rent and homeowner costs?
About $129.2M a year, or $14,525 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). For the 15 real estate businesses on map listings, housing spending per office is 99% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 8,898 households in Panola County and national spending patterns by income.
How does Panola County, TX compare with the U.S. for real estate businesses?
Panola County has 16.9 real estate businesses per 10,000 households, 56% below the U.S. rate of 38.5. The index of housing spending per office is 199, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Panola County would have about 30, against 15 on map listings. There is one business with payroll in the industry for every 1,271 households, against one for every 414 across the U.S.
How fast is Panola County, TX growing?
Population estimates put Panola County at 23,018 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 8,898 households. Median household income in Panola County is $64,894, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Panola County scores 65 for real estate businesses (upper middle), #382 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Panola County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Panola County
Screening a site or an acquisition in Panola County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.