Real estate · County · Texas
Real estate agents and brokers in Panola County, TX
The real estate agents and brokers in Panola County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #398 of 2,176 scored counties
#30 of 153 scored counties in Texas
- Listings
- 15
- 3 chain locations (20%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $129.2M
- On rent and homeowner costs · $14,525 a household
- Housing spending per listing (U.S. = 100)
- 158
- 58% above the U.S.
- Listings per 10k households
- 16.9
- 45% below the U.S.
- Population, 2025
- 23,018
- +2.3% since 2020
See the real estate agents and brokers around any address in Panola County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $14,525 per household (13% below the U.S. average), households in Panola County spend about $129.2M a year on rent and homeowner costs. Housing spending per office is 58% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
Panola County has 15 real estate agents and brokers on map listings as of September 2026. Chain locations make up 20% of them, against 4% across the U.S. That is 16.9 per 10,000 households, 45% below the U.S. rate of 30.6.
In 2023, official counts showed 3 businesses with payroll in Panola County classed as offices of real estate agents and brokers. That is one for every 2,966 households, against one for every 788 across the U.S.
Population estimates show Panola County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for real estate agents and brokers in Panola County is 64 (upper middle), #398 of 2,176 scored counties and #30 of 153 scored counties in Texas. That puts it in the top quarter of counties.
How Panola County compares
The same measures for Texas and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Panola County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.9 | 29.7 | 30.6 |
| Housing spending per listing (U.S. = 100) | 158 | 97 | 100 |
| Households per official establishment | 2,966 | 964 | 788 |
| Official establishment growth, 2019–2023 | n/a | +32.0% | +20.1% |
| Population growth, 2020–2025 | +2.3% | +8.5% | +3.1% |
| Spending per household on rent and homeowner costs | $14,525 | $15,682 | $16,661 |
| Median household income | $64,894 | $78,476 | $80,734 |
| Groundwork market score | 64 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 3
- Employees, 2023
- 4
- Annual payroll, 2023
- $67K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 153 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Panola County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Panola County
- Population, 2025 estimate
- 23,018+2.3% since 2020
- Households
- 8,898
- Median age
- 41.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 811 sq. mi.
- People per square mile
- 28
- Median household income
- $64,894+22.5% vs. 2015–2019, before inflation
- Average household income
- $90,837
- Median home value
- $158,100
- Jobs located here
- 7,678
- Daytime population
- 21,066Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Panola County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Texas
Every Texas market ranked →The highest-scoring counties in Texas for real estate agents and brokers, numbered among those based in Texas, with Panola County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Liberty County, TX | 85 | 38 | 12.2 | 221 | +31.3% | #7 of 2,176 |
| 2Chambers County, TX | 83 | 24 | 13.9 | 228 | +22.6% | #14 of 2,176 |
| 3Rusk County, TX | 82 | 12 | 6.7 | 399 | +5.0% | #15 of 2,176 |
| 4San Jacinto County, TX | 77 | 10 | 9.2 | 281 | +7.1% | #61 of 2,176 |
| 5Orange County, TX | 76 | 38 | 11.7 | 235 | +1.8% | #74 of 2,176 |
| 6Ector County, TX | 76 | 91 | 14.1 | 193 | +5.0% | #75 of 2,176 |
| 7Atascosa County, TX | 75 | 22 | 13.1 | 201 | +8.7% | #89 of 2,176 |
| 8Caldwell County, TX | 75 | 24 | 14.4 | 186 | +20.0% | #91 of 2,176 |
| 9Kaufman County, TX | 75 | 83 | 16.3 | 180 | +42.2% | #92 of 2,176 |
| 10Falls County, TX | 74 | 5 | 7.9 | 318 | +5.5% | #98 of 2,176 |
| 30Panola County, TX | 64 | 15 | 16.9 | 158 | +2.3% | #398 of 2,176 |
Other business types in Panola County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate65
- Real estate agents and brokers64
- Property management
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Panola County, TX?
Map listings as of September 2026 show 15 real estate agents and brokers in Panola County. 3 of them (20%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 3 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in Panola County, TX spend on rent and homeowner costs?
About $129.2M a year, or $14,525 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). For the 15 real estate agents and brokers on map listings, housing spending per office is 58% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 8,898 households in Panola County and national spending patterns by income.
How does Panola County, TX compare with the U.S. for real estate agents and brokers?
Panola County has 16.9 real estate agents and brokers per 10,000 households, 45% below the U.S. rate of 30.6. The index of housing spending per office is 158, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Panola County would have about 24, against 15 on map listings. There is one business with payroll in the industry for every 2,966 households, against one for every 788 across the U.S.
How fast is Panola County, TX growing?
Population estimates put Panola County at 23,018 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 8,898 households. Median household income in Panola County is $64,894, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Panola County scores 64 for real estate agents and brokers (upper middle), #398 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Panola County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Panola County
Screening a site or an acquisition in Panola County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.