Auto · County · Texas
Insurance agencies in Panola County, TX
How Panola County, TX compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #475 of 2,272 scored counties
#45 of 156 scored counties in Texas
- Listings
- 12
- 5 chain locations (42%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $22.6M
- On vehicle insurance · $2,538 a household
- Spending per listing
- $1.9M
- 50% above the U.S.
- Listings per 10k households
- 13.5
- 13% below the U.S.
- Population, 2025
- 23,018
- +2.3% since 2020
See the insurance agencies around any address in Panola County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in Panola County comes to about $22.6M a year: $2,538 per household, 30% above the U.S. average. That is about $1.9M of household spending for each agency on map listings, 50% above the U.S. figure of $1.3M.
There are 12 insurance agencies on map listings in Panola County as of September 2026. Chain locations make up 42% of them, against 21% across the U.S. That is 13.5 per 10,000 households, 13% below the U.S. rate of 15.6.
Official counts show 6 businesses with payroll classed as insurance agencies and brokerages in Panola County in 2023. That is one for every 1,483 households, against one for every 966 across the U.S.
Population estimates show Panola County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). Panola County scores 70 (upper middle) on the Groundwork market score for insurance agencies, ranking #475 of 2,272 scored counties and #45 of 156 scored counties in Texas. That puts it in the top quarter of counties.
How Panola County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Panola County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.5 | 20.3 | 15.6 |
| Spending per listing | $1.9M | $1.2M | $1.3M |
| Households per official establishment | 1,483 | 900 | 966 |
| Official establishment growth, 2019–2023 | n/a | +4.2% | −1.0% |
| Population growth, 2020–2025 | +2.3% | +8.5% | +3.1% |
| Spending per household on vehicle insurance | $2,538 | $2,466 | $1,957 |
| Median household income | $64,894 | $78,476 | $80,734 |
| Groundwork market score | 70 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 6
- Employees, 2023
- 27
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 125 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Panola County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Panola County
- Population, 2025 estimate
- 23,018+2.3% since 2020
- Households
- 8,898
- Median age
- 41.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 811 sq. mi.
- People per square mile
- 28
- Median household income
- $64,894+22.5% vs. 2015–2019, before inflation
- Average household income
- $90,837
- Median home value
- $158,100
- Jobs located here
- 7,678
- Daytime population
- 21,066Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Panola County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Texas
Every Texas market ranked →The highest-scoring counties in Texas for insurance agencies, numbered among those based in Texas, with Panola County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 96 | 11 | 6.0 | $4.8M | +21.9% | #7 of 2,272 |
| 2Bandera County, TX | 95 | 7 | 7.6 | $3.7M | +9.0% | #18 of 2,272 |
| 3Chambers County, TX | 93 | 19 | 11.0 | $2.5M | +22.6% | #29 of 2,272 |
| 4Grimes County, TX | 92 | 8 | 7.8 | $3.5M | +16.3% | #31 of 2,272 |
| 5Caldwell County, TX | 92 | 16 | 9.6 | $2.9M | +20.0% | #37 of 2,272 |
| 6Bastrop County, TX | 92 | 40 | 10.8 | $2.6M | +21.3% | #39 of 2,272 |
| 7Blanco County, TX | 89 | 6 | 11.6 | $2.4M | +18.6% | #77 of 2,272 |
| 8Coryell County, TX | 84 | 20 | 7.4 | $3.4M | +3.0% | #138 of 2,272 |
| 9Wilson County, TX | 83 | 22 | 12.1 | $2.5M | +12.2% | #165 of 2,272 |
| 10Guadalupe County, TX | 83 | 76 | 11.6 | $2.4M | +15.8% | #168 of 2,272 |
| 45Panola County, TX | 70 | 12 | 13.5 | $1.9M | +2.3% | #475 of 2,272 |
Other business types in Panola County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Panola County, TX?
As of September 2026, map listings count 12 insurance agencies in Panola County. 5 of them (42%) are chain locations. The listings count insurance agencies. Official counts show 6 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Panola County, TX spend on vehicle insurance?
About $22.6M a year, or $2,538 per household. That is 30% above the U.S. average (an index of 130, where 100 is the U.S. average). Spread across the 12 insurance agencies on map listings, it comes to $1.9M per agency. It is estimated from the incomes of the 8,898 households in Panola County and national spending patterns by income.
How does Panola County, TX compare with the U.S. for insurance agencies?
Panola County has 13.5 insurance agencies per 10,000 households, 13% below the U.S. rate of 15.6. Spending per agency is $1.9M, 50% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Panola County would have about 18, against 12 on map listings. There is one business with payroll in the industry for every 1,483 households, against one for every 966 across the U.S.
How fast is Panola County, TX growing?
Population estimates put Panola County at 23,018 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 8,898 households. Median household income in Panola County is $64,894, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Panola County scores 70 for insurance agencies (upper middle), #475 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Panola County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Panola County
Screening a site or an acquisition in Panola County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.