Small-town market profile · Texas
Mount Pleasant, TX area market data
How the Mount Pleasant area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 57,076
- +2.5% since 2020
- Households
- 20,868
- Median household income
- $58,626
- Median home value
- $163,800
- Jobs located here
- 24,480
- Highest market score
- 78
- Lawn, cleaning and pest control, #30 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Mount Pleasant area by name and distance, and the households and spending within reach. Or open the report at the center of the Mount Pleasant area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Mount Pleasant area has an estimated 57,076 people and 20,868 households. Population estimates show the Mount Pleasant area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Mount Pleasant area is $58,626, 27% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Mount Pleasant area runs highest on vehicle insurance (an index of 135, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in the Mount Pleasant area, lawn care, cleaning and pest control companies (78); landscaping and lawn care companies (77); and pet grooming and boarding businesses (75) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #30 of 481 scored small-town markets.
The Mount Pleasant area takes in 3 counties: Titus County, Camp County and Morris County. Against the U.S., map listings per household run highest for funeral homes (2.8 times the U.S. rate) and lowest for real estate businesses (37% below the U.S. rate).
All 56 business types in the Mount Pleasant area
Highest Groundwork market score first. Each score compares the Mount Pleasant area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 78 | #30 of 481 | 12 | 5.8 | $2.3M | 136 | 17 |
| Landscaping and lawn care | 77 | #31 of 399 | 8 | 3.8 | $3.4M | 117 | 11 |
| Pet grooming and boarding | 75 | #31 of 387 | 6 | 2.9 | $2.7M | 104 | 3 |
| HVAC and plumbing | 66 | #77 of 476 | 9 | 4.3 | $5.8M | 123 | 16 |
| Chiropractors | 66 | #83 of 426 | 7 | 3.4 | $2.9M | 123 | 4 |
| Mortgage brokers and lenders | 60 | #46 of 177 | 5 | 2.4 | Index only | 146 | Under 3 |
| Electricians | 58 | #97 of 295 | 5 | 2.4 | $10.5M | 88 | 15 |
| Pet businesses | 57 | #177 of 527 | 23 | 11.0 | $693K | 79 | 10 |
| Real estate | 56 | #186 of 536 | 51 | 24.4 | Index only | 129 | 12 |
| Collision repair and body shops | 55 | #152 of 387 | 7 | 3.4 | $2.8M | 90 | 6 |
| Optometrists and eye care | 54 | #175 of 400 | 8 | 3.8 | $2.6M | 82 | 3 |
| Pizza | 54 | #218 of 520 | 16 | 7.7 | $4.3M | 84 | 37 |
| Hair salons | 54 | #232 of 538 | 39 | 18.7 | $421K | 98 | 6 |
| Gas stations | 51 | #270 of 536 | 44 | 21.1 | $1.5M | 61 | 31 |
| Home repair trades | 50 | #272 of 526 | 24 | 11.5 | $2.2M | 90 | 36 |
| Fast food and sandwich shops | 50 | #278 of 537 | 28 | 13.4 | $2.4M | 80 | 37 |
| Insurance agencies | 49 | #276 of 537 | 49 | 23.5 | $1.1M | 90 | 25 |
| Real estate agents and brokers | 49 | #279 of 533 | 46 | 22.0 | Index only | 114 | 9 |
| Veterinarians | 48 | #219 of 398 | 9 | 4.3 | $1.8M | 65 | 7 |
| Spas and skin care | 47 | #284 of 504 | 15 | 7.2 | $1.1M | 125 | Under 3 |
| Salons, barbers and spas | 47 | #319 of 538 | 87 | 41.7 | $189K | 89 | 8 |
| Child care and preschools | 45 | #276 of 454 | 10 | 4.8 | $722K | 72 | 14 |
| Coffee shops and cafes | 43 | #343 of 529 | 25 | 12.0 | $2.7M | 74 | 9 |
| Auto repair shops | 43 | #350 of 538 | 51 | 24.4 | $381K | 86 | 28 |
| Gyms, studios and classes | 43 | #363 of 535 | 28 | 13.4 | $419K | 63 | 4 |
| Restaurants and cafes | 42 | #359 of 538 | 245 | 117.4 | $278K | 75 | 79 |
| Primary care and pediatrics | 41 | #311 of 458 | 18 | 8.6 | $1.1M | 64 | 21 |
| Sit-down restaurants | 41 | #369 of 538 | 147 | 70.4 | $464K | 70 | 32 |
| Tire shops | 38 | #316 of 431 | 20 | 9.6 | $971K | 39 | 4 |
| Clothing and shoe stores | 38 | #378 of 536 | 38 | 18.2 | $909K | 72 | 15 |
| Convenience stores | 38 | #388 of 529 | 31 | 14.9 | $3.7M | 47 | 7 |
| Gyms | 38 | #390 of 506 | 20 | 9.6 | $587K | 45 | 4 |
| Roofing and gutters | 37 | #217 of 288 | 10 | 4.8 | $5.3M | 62 | 5 |
| Martial arts and dance studios | 37 | #286 of 378 | 8 | 3.8 | $1.5M | 73 | Under 3 |
| Clothing, shoes and laundry | 37 | #393 of 536 | 49 | 23.5 | $705K | 80 | 19 |
| Doctors, dentists and clinics | 37 | #395 of 538 | 152 | 72.8 | $135K | 89 | 55 |
| Bakeries and dessert shops | 37 | #396 of 507 | 30 | 14.4 | $2.3M | 55 | 9 |
| Funeral homes | 36 | #272 of 365 | 12 | 5.8 | $245K | 36 | 5 |
| Car washes and detailing | 34 | #349 of 441 | 14 | 6.7 | $1.4M | 55 | Under 3 |
| Auto repair and car care | 33 | #432 of 538 | 101 | 48.4 | $192K | 72 | 40 |
| Barbershops | 31 | #305 of 377 | 14 | 6.7 | $1.2M | 62 | Under 3 |
| Grocery and convenience stores | 31 | #450 of 538 | 65 | 31.1 | $1.8M | 53 | 18 |
| Grocery stores | 30 | #427 of 506 | 25 | 12.0 | $4.6M | 50 | 11 |
| Nail salons | 27 | #335 of 387 | 18 | 8.6 | $911K | 55 | Under 3 |
| Dentists and orthodontists | 26 | #480 of 526 | 24 | 11.5 | $856K | 87 | 21 |
| Oil change and quick lube | Not scored | Not scored | 6 | 2.9 | $3.2M | 24 | 7 |
| Dry cleaners | Not scored | Not scored | 3 | 1.4 | $11.5M | 73 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.4 | $9.1M | 142 | 6 |
| Laundromats | Not scored | Not scored | 2 | 1.0 | $17.3M | Too few | 4 |
| Physical therapy | Not scored | Not scored | 2 | 1.0 | $10.3M | Too few | 6 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $27.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.5 | $15.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Mount Pleasant area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.4M | $930 | 97 |
| Gasoline and other fuels | $64M | $3,068 | 118 |
| Food away from home | $68.1M | $3,265 | 80 |
| Groceries | $115.9M | $5,554 | 88 |
| Personal care products and services | $16.4M | $786 | 78 |
| Child care and other personal services | $7.2M | $346 | 60 |
| Memberships, classes and admissions | $11.7M | $562 | 57 |
| Medical and dental services | $20.5M | $984 | 76 |
| Pets | $15.9M | $764 | 84 |
| Clothing, shoes and related services | $34.5M | $1,655 | 81 |
| Vehicle insurance | $55.1M | $2,640 | 135 |
| Home repairs, maintenance and insurance | $52.6M | $2,522 | 84 |
| Lawn care, cleaning and other household services | $27.3M | $1,309 | 93 |
| Rent and homeowner costs | $284.7M | $13,642 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Mount Pleasant area
- Population, 2025 estimate
- 57,076+2.5% since 2020
- Households
- 20,868
- Median age
- 37.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 854 sq. mi.
- People per square mile
- 66
- Median household income
- $58,626
- Average household income
- $76,506
- Median home value
- $163,800
- Jobs located here
- 24,480
- Daytime population
- 55,927Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mount Pleasant area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Mount Pleasant area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Mount Pleasant area 3
- Titus County, TX31,363 people
- Camp County, TX12,798 people
- Morris County, TX12,076 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Mount Pleasant, TX area growing?
Population estimates put the Mount Pleasant area at 57,076 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 20,868 households.
How much do households in the Mount Pleasant, TX area spend?
Households in the Mount Pleasant area spend about $284.7M a year on rent and homeowner costs, $115.9M on groceries and $68.1M on food away from home. Set against the U.S., households in the Mount Pleasant area spend the most on vehicle insurance (an index of 135, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in the Mount Pleasant, TX area?
The highest Groundwork market scores in the Mount Pleasant area are for lawn care, cleaning and pest control companies (78); landscaping and lawn care companies (77); and pet grooming and boarding businesses (75). The Mount Pleasant area ranks #30 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
How does the Mount Pleasant, TX area compare with the U.S.?
The median household income in the Mount Pleasant area is $58,626 a year, 27% below the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $163,800, against $332,700 for the U.S. For its number of households, the Mount Pleasant area has the most map listings, relative to the U.S., for funeral homes (2.8 times the U.S. rate) and the fewest for real estate businesses (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Mount Pleasant area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mount Pleasant area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Mount Pleasant area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mount Pleasant area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.