County profile · Texas
Titus County, TX market data
Population, household spending and competition for 56 business types in Titus County, each scored against other counties.
- Population, 2025
- 31,563
- +0.9% since 2020
- Households
- 11,156
- Median household income
- $58,425
- +16.4% vs. 2015–2019, before inflation
- Median home value
- $174,000
- Jobs located here
- 17,307
- Highest market score
- 59
- Lawn, cleaning and pest control, #532 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Titus County by name and distance, and the households and spending within reach. Or open the report at the center of Titus County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 31,563 people live in Titus County, in 11,156 households. Population estimates put the population change in Titus County from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). The median household income in Titus County is $58,425 a year, 28% below the U.S. median of $80,734. That rose 16.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Titus County spend the most on vehicle insurance (an index of 139, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
The highest Groundwork market scores in Titus County are for lawn care, cleaning and pest control companies (59); HVAC and plumbing companies (52); and spas and skin care studios (45). Titus County ranks #532 of 1,771 scored counties for lawn care, cleaning and pest control companies.
Titus County is part of the Mount Pleasant area. For its number of households, Titus County has the most map listings, relative to the U.S., for tire shops (2.8 times the U.S. rate) and the fewest for real estate businesses (23% below the U.S. rate).
All 56 business types in Titus County
Highest Groundwork market score first. Each score compares Titus County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 59 | #532 of 1,771 | 8 | 7.2 | $1.8M | 109 | 13 |
| HVAC and plumbing | 52 | #773 of 1,707 | 5 | 4.5 | $5.7M | 119 | 10 |
| Spas and skin care | 45 | #1,044 of 1,769 | 7 | 6.3 | $1.3M | 143 | Under 3 |
| Insurance agencies | 44 | #1,335 of 2,272 | 27 | 24.2 | $1.1M | 89 | 12 |
| Gas stations | 40 | #1,592 of 2,358 | 22 | 19.7 | $1.6M | 67 | 20 |
| Real estate | 40 | #1,622 of 2,229 | 33 | 29.6 | Index only | 107 | 11 |
| Child care and preschools | 36 | #1,187 of 1,611 | 6 | 5.4 | $654K | 65 | 6 |
| Home repair trades | 36 | #1,652 of 2,057 | 14 | 12.5 | $2M | 83 | 21 |
| Pet grooming and boarding | 35 | #1,076 of 1,461 | 5 | 4.5 | $1.7M | 67 | 3 |
| Real estate agents and brokers | 35 | #1,855 of 2,176 | 29 | 26.0 | Index only | 97 | 8 |
| Pizza | 34 | #1,657 of 2,090 | 9 | 8.1 | $4.1M | 80 | 25 |
| Grocery stores | 31 | #1,627 of 2,070 | 12 | 10.8 | $5.2M | 56 | 5 |
| Convenience stores | 31 | #1,780 of 2,261 | 16 | 14.3 | $3.9M | 49 | 4 |
| Salons, barbers and spas | 30 | #2,141 of 2,385 | 58 | 52.0 | $152K | 71 | 7 |
| Auto repair shops | 29 | #2,048 of 2,378 | 30 | 26.9 | $357K | 80 | 17 |
| Hair salons | 28 | #2,083 of 2,339 | 28 | 25.1 | $314K | 73 | 6 |
| Collision repair and body shops | 27 | #1,159 of 1,327 | 6 | 5.4 | $1.8M | 58 | 4 |
| Grocery and convenience stores | 27 | #2,042 of 2,402 | 34 | 30.5 | $1.8M | 54 | 9 |
| Roofing and gutters | 26 | #1,051 of 1,177 | 5 | 4.5 | $5.7M | 67 | Under 3 |
| Funeral homes | 26 | #1,286 of 1,472 | 5 | 4.5 | $302K | 45 | 4 |
| Fast food and sandwich shops | 26 | #1,947 of 2,222 | 17 | 15.2 | $2.1M | 70 | 25 |
| Pet businesses | 26 | #1,987 of 2,200 | 18 | 16.1 | $477K | 54 | 8 |
| Coffee shops and cafes | 25 | #1,883 of 2,063 | 15 | 13.4 | $2.4M | 66 | 7 |
| Auto repair and car care | 25 | #2,178 of 2,401 | 63 | 56.5 | $170K | 63 | 20 |
| Sit-down restaurants | 25 | #2,211 of 2,405 | 94 | 84.3 | $389K | 59 | 20 |
| Veterinarians | 24 | #1,321 of 1,485 | 6 | 5.4 | $1.4M | 53 | 5 |
| Clothing, shoes and laundry | 24 | #1,998 of 2,210 | 31 | 27.8 | $599K | 68 | 11 |
| Car washes and detailing | 23 | #1,342 of 1,451 | 10 | 9.0 | $1.1M | 43 | Under 3 |
| Tire shops | 23 | #1,366 of 1,530 | 12 | 10.8 | $893K | 36 | Under 3 |
| Bakeries and dessert shops | 22 | #1,794 of 1,889 | 20 | 17.9 | $1.8M | 44 | 7 |
| Clothing and shoe stores | 22 | #1,905 of 2,087 | 24 | 21.5 | $774K | 61 | 11 |
| Restaurants and cafes | 21 | #2,277 of 2,405 | 150 | 134.5 | $244K | 66 | 53 |
| Primary care and pediatrics | 20 | #1,554 of 1,656 | 13 | 11.7 | $850K | 48 | 19 |
| Optometrists and eye care | 18 | #1,221 of 1,302 | 6 | 5.4 | $1.8M | 59 | Under 3 |
| Doctors, dentists and clinics | 18 | #2,317 of 2,394 | 109 | 97.7 | $101K | 66 | 42 |
| Barbershops | 16 | #1,266 of 1,356 | 10 | 9.0 | $879K | 47 | Under 3 |
| Gyms, studios and classes | 16 | #2,010 of 2,088 | 19 | 17.0 | $335K | 51 | Under 3 |
| Martial arts and dance studios | 15 | #1,293 of 1,334 | 6 | 5.4 | $1.1M | 53 | Under 3 |
| Gyms | 15 | #1,716 of 1,792 | 13 | 11.7 | $489K | 38 | Under 3 |
| Nail salons | 14 | #1,277 of 1,328 | 12 | 10.8 | $733K | 44 | Under 3 |
| Dentists and orthodontists | 14 | #1,860 of 1,886 | 16 | 14.3 | $690K | 70 | 17 |
| Electricians | Not scored | Not scored | 4 | 3.6 | $7.1M | 59 | 11 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.6 | $3.7M | 125 | 8 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.6 | Index only | 98 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.7 | $4.9M | 76 | 5 |
| Oil change and quick lube | Not scored | Not scored | 3 | 2.7 | $3.6M | 26 | 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.8 | $5.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.8 | $9.3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.8 | $5.5M | Too few | 6 |
| Laundromats | Not scored | Not scored | 1 | 0.9 | $18.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.9 | $14.7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.9 | $8.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Titus County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.7M | $960 | 100 |
| Gasoline and other fuels | $35.2M | $3,154 | 122 |
| Food away from home | $36.5M | $3,275 | 80 |
| Groceries | $62M | $5,560 | 88 |
| Personal care products and services | $8.8M | $788 | 78 |
| Child care and other personal services | $3.9M | $352 | 61 |
| Memberships, classes and admissions | $6.4M | $570 | 58 |
| Medical and dental services | $11M | $990 | 77 |
| Pets | $8.6M | $769 | 85 |
| Clothing, shoes and related services | $18.6M | $1,666 | 81 |
| Vehicle insurance | $30.3M | $2,713 | 139 |
| Home repairs, maintenance and insurance | $28.3M | $2,538 | 84 |
| Lawn care, cleaning and other household services | $14.7M | $1,316 | 93 |
| Rent and homeowner costs | $152.7M | $13,687 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Titus County
- Population, 2025 estimate
- 31,563+0.9% since 2020
- Households
- 11,156
- Median age
- 36.1
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 406 sq. mi.
- People per square mile
- 77
- Median household income
- $58,425+16.4% vs. 2015–2019, before inflation
- Average household income
- $76,479
- Median home value
- $174,000
- Jobs located here
- 17,307
- Daytime population
- 34,513Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Titus County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Titus County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Titus County, TX growing?
Population estimates put Titus County at 31,563 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 11,156 households. Against the 2015–2019 survey, median household income rose 16.4%, before inflation.
How much do households in Titus County, TX spend?
Households in Titus County spend about $152.7M a year on rent and homeowner costs, $62M on groceries and $36.5M on food away from home. Relative to the U.S., household spending in Titus County runs highest on vehicle insurance (an index of 139, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Which business types have the highest market scores in Titus County, TX?
Of the business types scored in Titus County, lawn care, cleaning and pest control companies (59); HVAC and plumbing companies (52); and spas and skin care studios (45) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #532 of 1,771 scored counties.
How does Titus County, TX compare with the U.S.?
Median household income in Titus County is $58,425, 28% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $174,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (2.8 times the U.S. rate) and lowest for real estate businesses (23% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Titus County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Titus County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Titus County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Titus County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.