County profile · Texas
Morris County, TX market data
How Morris County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 12,133
- +1.3% since 2020
- Households
- 4,895
- Median household income
- $58,645
- +41.8% vs. 2015–2019, before inflation
- Median home value
- $120,400
- Jobs located here
- 3,234
- Highest market score
- 57
- Fast food and sandwich shops, #861 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Morris County by name and distance, and the households and spending within reach. Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Morris County has an estimated 12,133 people and 4,895 households. Population estimates show Morris County grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Morris County is $58,645, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 41.8%, before inflation.
Relative to the U.S., household spending in Morris County runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Of the business types scored in Morris County, fast food and sandwich shops (57); salons, barbers and spas (53); and real estate businesses (52) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #861 of 2,222 scored counties.
Morris County is part of the Mount Pleasant area. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for medical and dental practices (59% below the U.S. rate).
All 56 business types in Morris County
Highest Groundwork market score first. Each score compares Morris County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 57 | #861 of 2,222 | 5 | 10.2 | $3.1M | 100 | 5 |
| Salons, barbers and spas | 53 | #967 of 2,385 | 11 | 22.5 | $337K | 158 | Under 3 |
| Real estate | 52 | #967 of 2,229 | 7 | 14.3 | Index only | 214 | Under 3 |
| Doctors, dentists and clinics | 48 | #1,256 of 2,394 | 17 | 34.7 | $272K | 178 | Under 3 |
| Gas stations | 48 | #1,296 of 2,358 | 12 | 24.5 | $1.2M | 51 | 4 |
| Real estate agents and brokers | 47 | #1,204 of 2,176 | 7 | 14.3 | Index only | 170 | Under 3 |
| Insurance agencies | 45 | #1,282 of 2,272 | 9 | 18.4 | $1.4M | 112 | 7 |
| Restaurants and cafes | 42 | #1,551 of 2,405 | 48 | 98.1 | $319K | 86 | 12 |
| Sit-down restaurants | 42 | #1,562 of 2,405 | 26 | 53.1 | $589K | 89 | 5 |
| Pizza | 39 | #1,498 of 2,090 | 6 | 12.3 | $2.6M | 50 | 5 |
| Auto repair shops | 35 | #1,848 of 2,378 | 13 | 26.6 | $340K | 77 | 5 |
| Funeral homes | 34 | #1,141 of 1,472 | 5 | 10.2 | $158K | 23 | Under 3 |
| Auto repair and car care | 32 | #1,948 of 2,401 | 19 | 38.8 | $233K | 87 | 9 |
| Dentists and orthodontists | 24 | #1,769 of 1,886 | 5 | 10.2 | $924K | 94 | Under 3 |
| Convenience stores | 24 | #1,954 of 2,261 | 8 | 16.3 | $3.3M | 42 | Under 3 |
| Tire shops | 21 | #1,383 of 1,530 | 5 | 10.2 | $884K | 35 | Under 3 |
| Grocery and convenience stores | 17 | #2,275 of 2,402 | 19 | 38.8 | $1.4M | 41 | 6 |
| Bakeries and dessert shops | 16 | #1,850 of 1,889 | 7 | 14.3 | $2.2M | 53 | Under 3 |
| Grocery stores | 15 | #1,965 of 2,070 | 9 | 18.4 | $3M | 32 | 4 |
| Nail salons | Not scored | Not scored | 4 | 8.2 | $927K | 55 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 8.2 | $927K | 106 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 3 | 6.1 | $2.6M | 294 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 6.1 | $5.1M | 138 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 6.1 | $3.9M | 162 | 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 6.1 | $1.5M | 86 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 4.1 | $758K | Too few | 5 |
| Chiropractors | Not scored | Not scored | 2 | 4.1 | $2.3M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 2 | 4.1 | $3.9M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 4.1 | $1.2M | Too few | Under 3 |
| Hair salons | Not scored | Not scored | 2 | 4.1 | $1.9M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 4.1 | $5.9M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 4.1 | $3.1M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 4.1 | $3.1M | Too few | Under 3 |
| Pet businesses | Not scored | Not scored | 2 | 4.1 | $1.8M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 2.0 | $3.7M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.0 | $4.4M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 2.0 | $4.4M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 2.0 | $2.5M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.0 | $2.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 2.0 | $4.4M | Too few | 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.0 | $3.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 2.0 | $11.8M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 2.0 | $3.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Morris County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.4M | $903 | 94 |
| Gasoline and other fuels | $14.7M | $3,010 | 116 |
| Food away from home | $15.3M | $3,126 | 77 |
| Groceries | $26.7M | $5,450 | 86 |
| Personal care products and services | $3.7M | $757 | 75 |
| Child care and other personal services | $1.5M | $310 | 53 |
| Memberships, classes and admissions | $2.5M | $507 | 52 |
| Medical and dental services | $4.6M | $943 | 73 |
| Pets | $3.6M | $727 | 80 |
| Clothing, shoes and related services | $7.8M | $1,584 | 77 |
| Vehicle insurance | $12.7M | $2,596 | 133 |
| Home repairs, maintenance and insurance | $11.8M | $2,415 | 80 |
| Lawn care, cleaning and other household services | $6.2M | $1,258 | 89 |
| Rent and homeowner costs | $64.8M | $13,248 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Morris County
- Population, 2025 estimate
- 12,133+1.3% since 2020
- Households
- 4,895
- Median age
- 41.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 252 sq. mi.
- People per square mile
- 48
- Median household income
- $58,645+41.8% vs. 2015–2019, before inflation
- Average household income
- $68,742
- Median home value
- $120,400
- Jobs located here
- 3,234
- Daytime population
- 10,514Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morris County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Morris County, TX growing?
Population estimates put Morris County at 12,133 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 4,895 households. Median household income rose 41.8% from the 2015–2019 survey, before inflation.
How much do households in Morris County, TX spend?
Households in Morris County spend about $64.8M a year on rent and homeowner costs, $26.7M on groceries and $15.3M on food away from home. Set against the U.S., households in Morris County spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
Which business types have the highest market scores in Morris County, TX?
The highest Groundwork market scores in Morris County are for fast food and sandwich shops (57); salons, barbers and spas (53); and real estate businesses (52). Morris County ranks #861 of 2,222 scored counties for fast food and sandwich shops.
How does Morris County, TX compare with the U.S.?
The median household income in Morris County is $58,645 a year, 27% below the U.S. median of $80,734. The population rose 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $120,400, against $332,700 for the U.S. For its number of households, Morris County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for medical and dental practices (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 19 of the 56 business types have a score in Morris County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morris County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Morris County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.