Metro area profile · Texas
Midland, TX metro area market data
Population, household spending and competition for 56 business types in the Midland metro area, each scored against other metro areas.
- Population, 2025
- 193,139
- +9.8% since 2020
- Households
- 69,624
- Median household income
- $92,952
- +17.5% vs. 2015–2019, before inflation
- Median home value
- $309,400
- Jobs located here
- 119,441
- Highest market score
- 94
- Pet stores, #1 of 382 scored metro areas
A site report maps the competitors on map listings around any address in the Midland metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 193,139 people live in the Midland metro area, in 69,624 households. Population estimates put the population change in the Midland metro area from 2020 to 2025 at +9.8%, faster than the U.S. (+3.1%). The median household income in the Midland metro area is $92,952 a year, 15% above the U.S. median of $80,734. That rose 17.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Midland metro area spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (97).
The highest Groundwork market scores in the Midland metro area are for pet stores (94), grocery stores (93) and landscaping and lawn care companies (92). The Midland metro area ranks #1 of 382 scored metro areas for pet stores.
The Midland metro area takes in 2 counties: Midland County and Martin County. For its number of households, the Midland metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (3.9 times the U.S. rate) and the fewest for property management companies (47% below the U.S. rate).
All 56 business types in the Midland metro area
Highest Groundwork market score first. Each score compares the Midland metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 94 | #1 of 382 | 8 | 1.1 | $9.1M | 201 | Under 3 |
| Grocery stores | 93 | #1 of 387 | 31 | 4.5 | $14.6M | 157 | 12 |
| Landscaping and lawn care | 92 | #2 of 385 | 23 | 3.3 | $5.1M | 173 | 40 |
| Veterinarians | 91 | #2 of 384 | 20 | 2.9 | $3.6M | 134 | 11 |
| Pet businesses | 88 | #3 of 387 | 54 | 7.8 | $1.4M | 154 | 32 |
| Chiropractors | 86 | #1 of 386 | 20 | 2.9 | $4.4M | 183 | 10 |
| Lawn, cleaning and pest control | 85 | #8 of 387 | 46 | 6.6 | $2.5M | 151 | 104 |
| Child care and preschools | 80 | #19 of 387 | 30 | 4.3 | $1.4M | 139 | 36 |
| Martial arts and dance studios | 78 | #12 of 387 | 26 | 3.7 | $2.5M | 126 | 13 |
| Hair salons | 77 | #9 of 387 | 150 | 21.5 | $473K | 110 | 24 |
| Mortgage brokers and lenders | 77 | #13 of 373 | 22 | 3.2 | Index only | 136 | 5 |
| Grocery and convenience stores | 77 | #26 of 387 | 139 | 20.0 | $3.3M | 96 | 21 |
| House cleaning | 74 | #36 of 375 | 11 | 1.6 | $10.6M | 166 | 55 |
| Pizza | 73 | #41 of 387 | 45 | 6.5 | $6.7M | 132 | 155 |
| Laundromats | 69 | #71 of 364 | 9 | 1.3 | $16.7M | 134 | 6 |
| Insurance agencies | 69 | #88 of 387 | 116 | 16.7 | $1.5M | 120 | 70 |
| Property management | 68 | #41 of 374 | 11 | 1.6 | Index only | 191 | 50 |
| Pet grooming and boarding | 68 | #56 of 386 | 22 | 3.2 | $3.3M | 130 | 21 |
| Pest control | 68 | #57 of 345 | 12 | 1.7 | $9.7M | 95 | 9 |
| Physical therapy | 68 | #69 of 386 | 29 | 4.2 | $3M | 126 | 26 |
| Real estate agents and brokers | 67 | #53 of 387 | 166 | 23.8 | Index only | 129 | 65 |
| Gyms, studios and classes | 67 | #54 of 387 | 94 | 13.5 | $705K | 107 | 39 |
| Real estate | 65 | #58 of 387 | 200 | 28.7 | Index only | 135 | 171 |
| Yoga, Pilates and fitness studios | 63 | #64 of 347 | 12 | 1.7 | $5.5M | 136 | 26 |
| Roofing and gutters | 63 | #91 of 381 | 36 | 5.2 | $6.3M | 75 | 11 |
| Doctors, dentists and clinics | 62 | #102 of 387 | 497 | 71.4 | $176K | 116 | 251 |
| HVAC and plumbing | 60 | #116 of 387 | 50 | 7.2 | $4.6M | 96 | 71 |
| Fast food and sandwich shops | 59 | #142 of 387 | 109 | 15.7 | $2.8M | 91 | 155 |
| Convenience stores | 59 | #143 of 387 | 94 | 13.5 | $4.8M | 61 | 9 |
| Optometrists and eye care | 58 | #121 of 386 | 33 | 4.7 | $2.7M | 85 | 8 |
| Salons, barbers and spas | 57 | #124 of 387 | 364 | 52.3 | $195K | 92 | 66 |
| Barbershops | 57 | #136 of 387 | 45 | 6.5 | $1.6M | 84 | Under 3 |
| Coffee shops and cafes | 57 | #137 of 387 | 75 | 10.8 | $4M | 109 | 68 |
| Dentists and orthodontists | 56 | #147 of 387 | 92 | 13.2 | $952K | 97 | 56 |
| Gyms | 55 | #146 of 387 | 56 | 8.0 | $1.2M | 91 | 26 |
| Sit-down restaurants | 55 | #148 of 387 | 459 | 65.9 | $660K | 99 | 139 |
| Home repair trades | 55 | #157 of 387 | 111 | 15.9 | $2.1M | 85 | 148 |
| Restaurants and cafes | 55 | #158 of 387 | 820 | 117.8 | $369K | 100 | 362 |
| Gas stations | 49 | #205 of 387 | 154 | 22.1 | $1.3M | 56 | 59 |
| Electricians | 49 | #206 of 383 | 25 | 3.6 | $9.1M | 76 | 66 |
| Bakeries and dessert shops | 48 | #217 of 387 | 84 | 12.1 | $3.6M | 87 | 68 |
| Clothing and shoe stores | 45 | #235 of 387 | 154 | 22.1 | $979K | 77 | 87 |
| Clothing, shoes and laundry | 45 | #243 of 387 | 205 | 29.4 | $735K | 84 | 105 |
| Primary care and pediatrics | 43 | #254 of 387 | 60 | 8.6 | $1.5M | 82 | 142 |
| Nail salons | 43 | #263 of 387 | 63 | 9.0 | $1.1M | 67 | 17 |
| Funeral homes | 42 | #239 of 377 | 14 | 2.0 | $491K | 72 | 7 |
| Tire shops | 42 | #251 of 386 | 31 | 4.5 | $2.1M | 86 | 18 |
| Urgent care and walk-in clinics | 41 | #134 of 197 | 5 | 0.7 | $17.5M | 71 | 9 |
| Spas and skin care | 41 | #276 of 387 | 102 | 14.7 | $695K | 79 | 23 |
| Dry cleaners | 40 | #190 of 272 | 13 | 1.9 | $11.6M | 74 | 12 |
| Auto repair shops | 37 | #291 of 387 | 187 | 26.9 | $356K | 80 | 89 |
| Collision repair and body shops | 33 | #312 of 381 | 31 | 4.5 | $2.1M | 70 | 24 |
| Auto repair and car care | 33 | #317 of 387 | 318 | 45.7 | $209K | 78 | 145 |
| Car washes and detailing | 31 | #338 of 387 | 40 | 5.7 | $1.7M | 66 | 22 |
| Oil change and quick lube | 27 | #252 of 290 | 19 | 2.7 | $3.5M | 26 | 14 |
| Home inspectors | Not scored | Not scored | 1 | 0.1 | Index only | Too few | 6 |
Household spending in the Midland metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $66.6M | $956 | 100 |
| Gasoline and other fuels | $205.5M | $2,952 | 114 |
| Food away from home | $302.9M | $4,351 | 107 |
| Groceries | $453.6M | $6,515 | 103 |
| Personal care products and services | $70.9M | $1,019 | 101 |
| Child care and other personal services | $41.7M | $599 | 103 |
| Memberships, classes and admissions | $66.3M | $952 | 97 |
| Medical and dental services | $87.6M | $1,258 | 98 |
| Pets | $72.9M | $1,047 | 115 |
| Clothing, shoes and related services | $150.7M | $2,165 | 105 |
| Vehicle insurance | $174.2M | $2,502 | 128 |
| Home repairs, maintenance and insurance | $228.5M | $3,282 | 109 |
| Lawn care, cleaning and other household services | $116.6M | $1,675 | 118 |
| Rent and homeowner costs | $1.2B | $16,779 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Midland metro area
- Population, 2025 estimate
- 193,139+9.8% since 2020
- Households
- 69,624
- Median age
- 34.0
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 1,815 sq. mi.
- People per square mile
- 99
- Median household income
- $92,952+17.5% vs. 2015–2019, before inflation
- Average household income
- $129,045
- Median home value
- $309,400
- Jobs located here
- 119,441
- Daytime population
- 214,353Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Midland metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Midland metro area 2
- Midland County, TX174,801 people
- Martin County, TX5,218 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Midland, TX metro area growing?
Population estimates put the Midland metro area at 193,139 people in 2025, up 9.8% since 2020, faster than the U.S. (+3.1%). It has 69,624 households. Against the 2015–2019 survey, median household income rose 17.5%, before inflation.
How much do households in the Midland, TX metro area spend?
Households in the Midland metro area spend about $1.2B a year on rent and homeowner costs, $453.6M on groceries and $302.9M on food away from home. Relative to the U.S., household spending in the Midland metro area runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (97).
Which business types have the highest market scores in the Midland, TX metro area?
Of the business types scored in the Midland metro area, pet stores (94), grocery stores (93) and landscaping and lawn care companies (92) have the highest Groundwork market scores. For pet stores, that ranks #1 of 382 scored metro areas.
How does the Midland, TX metro area compare with the U.S.?
Median household income in the Midland metro area is $92,952, 15% above the U.S. median of $80,734. The population rose 9.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $309,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (3.9 times the U.S. rate) and lowest for property management companies (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Midland metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Midland metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Midland metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.