County profile · Texas
Midland County, TX market data
How Midland County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 187,855
- +10.0% since 2020
- Households
- 67,651
- Median household income
- $92,874
- +16.9% vs. 2015–2019, before inflation
- Median home value
- $312,700
- Jobs located here
- 117,352
- Highest market score
- 93
- Grocery stores, #29 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Midland County by name and distance, and the households and spending within reach. Or open the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Midland County has an estimated 187,855 people and 67,651 households. Between 2020 and 2025, the population of Midland County grew 10.0%, faster than the U.S. (+3.1%). Median household income in Midland County is $92,874, 15% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.9%, before inflation.
Relative to the U.S., household spending in Midland County runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (97).
Of the business types scored in Midland County, grocery stores (93), pet stores (92) and veterinarians (92) have the highest Groundwork market scores. For grocery stores, that ranks #29 of 2,070 scored counties.
Midland County is part of the Midland metro area. Against the U.S., map listings per household run highest for oil change and quick-lube shops (4 times the U.S. rate) and lowest for property management companies (47% below the U.S. rate).
All 56 business types in Midland County
Highest Groundwork market score first. Each score compares Midland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 93 | #29 of 2,070 | 30 | 4.4 | $14.7M | 158 | 11 |
| Pet stores | 92 | #5 of 974 | 8 | 1.2 | $8.9M | 196 | Under 3 |
| Veterinarians | 92 | #7 of 1,485 | 19 | 2.8 | $3.7M | 137 | 11 |
| Landscaping and lawn care | 90 | #4 of 1,493 | 23 | 3.4 | $4.9M | 168 | 40 |
| Chiropractors | 85 | #18 of 1,490 | 20 | 3.0 | $4.3M | 178 | 10 |
| Pet businesses | 85 | #24 of 2,200 | 53 | 7.8 | $1.3M | 152 | 32 |
| Grocery and convenience stores | 84 | #120 of 2,402 | 136 | 20.1 | $3.2M | 96 | 18 |
| Child care and preschools | 81 | #71 of 1,611 | 29 | 4.3 | $1.4M | 140 | 36 |
| Lawn, cleaning and pest control | 79 | #79 of 1,771 | 46 | 6.8 | $2.5M | 147 | 104 |
| Martial arts and dance studios | 78 | #61 of 1,334 | 26 | 3.8 | $2.5M | 123 | 13 |
| Mortgage brokers and lenders | 77 | #56 of 887 | 22 | 3.3 | Index only | 132 | 5 |
| House cleaning | 73 | #80 of 847 | 11 | 1.6 | $10.3M | 161 | 55 |
| Hair salons | 73 | #218 of 2,339 | 147 | 21.7 | $469K | 109 | 24 |
| Pizza | 72 | #246 of 2,090 | 43 | 6.4 | $6.9M | 135 | 154 |
| Convenience stores | 72 | #390 of 2,261 | 92 | 13.6 | $4.8M | 61 | 7 |
| Pet grooming and boarding | 71 | #203 of 1,461 | 22 | 3.3 | $3.2M | 127 | 21 |
| Pest control | 70 | #101 of 699 | 12 | 1.8 | $9.5M | 93 | 9 |
| Laundromats | 70 | #154 of 785 | 9 | 1.3 | $16.3M | 130 | 6 |
| Physical therapy | 68 | #259 of 1,422 | 27 | 4.0 | $3.2M | 131 | 26 |
| Property management | 67 | #169 of 910 | 11 | 1.6 | Index only | 186 | 50 |
| Yoga, Pilates and fitness studios | 65 | #147 of 777 | 12 | 1.8 | $5.4M | 133 | 25 |
| Roofing and gutters | 65 | #266 of 1,177 | 36 | 5.3 | $6.2M | 73 | 11 |
| HVAC and plumbing | 64 | #374 of 1,707 | 50 | 7.4 | $4.4M | 93 | 69 |
| Gyms, studios and classes | 64 | #465 of 2,088 | 93 | 13.7 | $695K | 105 | 38 |
| Optometrists and eye care | 63 | #353 of 1,302 | 33 | 4.9 | $2.6M | 82 | 8 |
| Insurance agencies | 61 | #765 of 2,272 | 115 | 17.0 | $1.5M | 116 | 68 |
| Gyms | 60 | #535 of 1,792 | 55 | 8.1 | $1.2M | 90 | 25 |
| Barbershops | 59 | #476 of 1,356 | 45 | 6.7 | $1.5M | 81 | Under 3 |
| Funeral homes | 59 | #507 of 1,472 | 12 | 1.8 | $556K | 82 | 7 |
| Fast food and sandwich shops | 58 | #835 of 2,222 | 106 | 15.7 | $2.8M | 91 | 154 |
| Real estate agents and brokers | 57 | #704 of 2,176 | 166 | 24.5 | Index only | 126 | 65 |
| Coffee shops and cafes | 57 | #738 of 2,063 | 75 | 11.1 | $3.9M | 106 | 67 |
| Gas stations | 57 | #890 of 2,358 | 148 | 21.9 | $1.3M | 56 | 54 |
| Sit-down restaurants | 56 | #924 of 2,405 | 453 | 67.0 | $650K | 98 | 138 |
| Electricians | 55 | #489 of 1,160 | 25 | 3.7 | $8.9M | 74 | 65 |
| Home repair trades | 55 | #808 of 2,057 | 111 | 16.4 | $2M | 82 | 145 |
| Restaurants and cafes | 54 | #1,028 of 2,405 | 808 | 119.4 | $365K | 98 | 359 |
| Real estate | 53 | #940 of 2,229 | 200 | 29.6 | Index only | 131 | 171 |
| Bakeries and dessert shops | 50 | #939 of 1,889 | 81 | 12.0 | $3.6M | 88 | 67 |
| Dentists and orthodontists | 50 | #952 of 1,886 | 90 | 13.3 | $947K | 96 | 55 |
| Salons, barbers and spas | 50 | #1,196 of 2,385 | 361 | 53.4 | $191K | 90 | 66 |
| Tire shops | 49 | #804 of 1,530 | 30 | 4.4 | $2.1M | 86 | 18 |
| Doctors, dentists and clinics | 49 | #1,242 of 2,394 | 492 | 72.7 | $173K | 114 | 250 |
| Nail salons | 46 | #821 of 1,328 | 63 | 9.3 | $1.1M | 66 | 17 |
| Primary care and pediatrics | 46 | #984 of 1,656 | 60 | 8.9 | $1.4M | 80 | 142 |
| Clothing and shoe stores | 46 | #1,204 of 2,087 | 152 | 22.5 | $965K | 76 | 85 |
| Clothing, shoes and laundry | 45 | #1,329 of 2,210 | 203 | 30.0 | $722K | 82 | 103 |
| Urgent care and walk-in clinics | 43 | #207 of 325 | 5 | 0.7 | $17M | 69 | 9 |
| Collision repair and body shops | 43 | #834 of 1,327 | 30 | 4.4 | $2.1M | 70 | 23 |
| Spas and skin care | 43 | #1,161 of 1,769 | 102 | 15.1 | $676K | 77 | 23 |
| Dry cleaners | 42 | #339 of 507 | 13 | 1.9 | $11.3M | 72 | 12 |
| Auto repair shops | 41 | #1,622 of 2,378 | 184 | 27.2 | $349K | 79 | 86 |
| Auto repair and car care | 36 | #1,816 of 2,401 | 315 | 46.6 | $204K | 76 | 142 |
| Car washes and detailing | 34 | #1,128 of 1,451 | 40 | 5.9 | $1.6M | 64 | 22 |
| Oil change and quick lube | 27 | #423 of 479 | 19 | 2.8 | $3.4M | 25 | 14 |
| Home inspectors | Not scored | Not scored | 1 | 0.1 | Index only | Too few | 6 |
Household spending in Midland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $64.3M | $950 | 99 |
| Gasoline and other fuels | $198.2M | $2,930 | 113 |
| Food away from home | $294.6M | $4,355 | 107 |
| Groceries | $441M | $6,519 | 103 |
| Personal care products and services | $69M | $1,020 | 101 |
| Child care and other personal services | $40.6M | $600 | 103 |
| Memberships, classes and admissions | $64.6M | $955 | 97 |
| Medical and dental services | $85.2M | $1,259 | 98 |
| Pets | $70.9M | $1,048 | 115 |
| Clothing, shoes and related services | $146.6M | $2,167 | 105 |
| Vehicle insurance | $168.1M | $2,484 | 127 |
| Home repairs, maintenance and insurance | $222.4M | $3,287 | 109 |
| Lawn care, cleaning and other household services | $113.5M | $1,677 | 119 |
| Rent and homeowner costs | $1.1B | $16,798 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Midland County
- Population, 2025 estimate
- 187,855+10.0% since 2020
- Households
- 67,651
- Median age
- 33.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 900 sq. mi.
- People per square mile
- 194
- Median household income
- $92,874+16.9% vs. 2015–2019, before inflation
- Average household income
- $129,248
- Median home value
- $312,700
- Jobs located here
- 117,352
- Daytime population
- 208,899Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Midland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Midland County, TX growing?
Population estimates put Midland County at 187,855 people in 2025, up 10.0% since 2020, faster than the U.S. (+3.1%). It has 67,651 households. Median household income rose 16.9% from the 2015–2019 survey, before inflation.
How much do households in Midland County, TX spend?
Households in Midland County spend about $1.1B a year on rent and homeowner costs, $441M on groceries and $294.6M on food away from home. Set against the U.S., households in Midland County spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (97).
Which business types have the highest market scores in Midland County, TX?
The highest Groundwork market scores in Midland County are for grocery stores (93), pet stores (92) and veterinarians (92). Midland County ranks #29 of 2,070 scored counties for grocery stores.
How does Midland County, TX compare with the U.S.?
The median household income in Midland County is $92,874 a year, 15% above the U.S. median of $80,734. The population rose 10.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $312,700, against $332,700 for the U.S. For its number of households, Midland County has the most map listings, relative to the U.S., for oil change and quick-lube shops (4 times the U.S. rate) and the fewest for property management companies (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Midland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Midland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in Midland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.