Health care · Metro area · Texas
Optometrists and eye clinics in the Midland, TX metro area
How the Midland, TX metro area compares with other metro areas and the U.S. for optometrists and eye clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #121 of 386 scored metro areas
#4 of 25 scored metro areas based in Texas
- Listings
- 33
- 4 chain locations (12%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $87.6M
- On medical and dental services · $1,258 a household
- Spending per listing
- $2.7M
- 15% below the U.S.
- Listings per 10k households
- 4.7
- 15% above the U.S.
- Population, 2025
- 193,139
- +9.8% since 2020
See the optometrists and eye clinics around any address in the Midland metro area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 33 optometrists and eye clinics in the Midland metro area. Chain locations make up 12% of them, against 20% across the U.S. Per 10,000 households, that is 4.7, 15% above the U.S. rate of 4.1.
At $1,258 per household (2% below the U.S. average), households in the Midland metro area spend about $87.6M a year on medical and dental services. That is about $2.7M of household spending for each practice on map listings, 15% below the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.
In 2023, official counts showed 8 businesses with payroll in the Midland metro area classed as offices of optometrists. That is one for every 8,703 households, against one for every 5,742 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $2.2M has gone to businesses classed as offices of optometrists in the Midland metro area.
Between 2020 and 2025, the population of the Midland metro area grew 9.8%, faster than the U.S. (+3.1%). The Midland metro area scores 58 (upper middle) on the Groundwork market score for optometrists and eye clinics, ranking #121 of 386 scored metro areas and #4 of 25 scored metro areas based in Texas.
How the Midland metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Midland metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.7 | 4.5 | 4.1 |
| Spending per listing | $2.7M | $2.6M | $3.1M |
| Households per official establishment | 8,703 | 5,202 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | +2.7% | +0.2% |
| Population growth, 2020–2025 | +9.8% | +8.5% | +3.1% |
| Spending per household on medical and dental services | $1,258 | $1,164 | $1,288 |
| Median household income | $92,952 | $78,476 | $80,734 |
| Groundwork market score | 58 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 61
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 334 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $2.2M
SBA-backed loans to businesses classed as offices of optometrists in the Midland metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Midland metro area
- Population, 2025 estimate
- 193,139+9.8% since 2020
- Households
- 69,624
- Median age
- 34.0
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 1,815 sq. mi.
- People per square mile
- 99
- Median household income
- $92,952+17.5% vs. 2015–2019, before inflation
- Average household income
- $129,045
- Median home value
- $309,400
- Jobs located here
- 119,441
- Daytime population
- 214,353Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Midland metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for optometrists and eye clinics, numbered among those based in Texas, with the Midland metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Killeen-Temple, TX | 65 | 51 | 2.9 | $3.7M | +7.2% | #80 of 386 |
| 2Sherman-Denison, TX | 59 | 17 | 3.1 | $3.6M | +12.8% | #112 of 386 |
| 3San Angelo, TX | 58 | 14 | 3.0 | $3.6M | +0.3% | #118 of 386 |
| 4Midland, TX | 58 | 33 | 4.7 | $2.7M | +9.8% | #121 of 386 |
| 5Waco, TX | 55 | 39 | 3.5 | $3M | +4.2% | #146 of 386 |
| 6College Station-Bryan, TX | 55 | 38 | 3.6 | $2.9M | +6.9% | #148 of 386 |
| 7McAllen-Edinburg-Mission, TX | 53 | 86 | 3.2 | $3M | +5.6% | #171 of 386 |
| 8Lubbock, TX | 51 | 50 | 3.6 | $3M | +4.6% | #192 of 386 |
| 9Austin-Round Rock-San Marcos, TX | 51 | 454 | 4.6 | $2.9M | +14.0% | #195 of 386 |
| 10Wichita Falls, TX | 49 | 14 | 2.5 | $4.2M | +0.7% | #207 of 386 |
Other business types in the Midland metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics62
- Dentists and orthodontists56
- Primary care and pediatrics43
- Urgent care and walk-in clinics41
- Chiropractors86
- Physical therapy68
- Optometrists and eye care58
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Midland, TX metro area?
The Midland metro area has 33 optometrists and eye clinics on map listings as of September 2026. 4 of them (12%) are chain locations. The listings count optometrists and eye clinics. Official counts show 8 businesses with payroll classed as offices of optometrists in 2023.
How much do households in the Midland, TX metro area spend on medical and dental services?
About $87.6M a year, or $1,258 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 33 optometrists and eye clinics on map listings, it comes to $2.7M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 69,624 households in the Midland metro area and national spending patterns by income.
How does the Midland, TX metro area compare with the U.S. for optometrists and eye clinics?
The Midland metro area has 4.7 optometrists and eye clinics per 10,000 households, 15% above the U.S. rate of 4.1. Spending per practice is $2.7M, 15% below the U.S. figure of $3.1M. At the national ratio of optometrists and eye clinics to household spending, the Midland metro area would have about 28, against 33 on map listings. There is one business with payroll in the industry for every 8,703 households, against one for every 5,742 across the U.S.
How fast is the Midland, TX metro area growing?
Population estimates put the Midland metro area at 193,139 people in 2025, up 9.8% since 2020, faster than the U.S. (+3.1%). It has 69,624 households. The median household income in the Midland metro area is $92,952 a year, 15% above the U.S. median of $80,734. That rose 17.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Midland metro area scores 58 for optometrists and eye clinics (upper middle), #121 of 386 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Midland metro area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Midland metro area
Screening a site or an acquisition in the Midland metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.