Food and drink · Metro area · Texas
Restaurants and cafes in the Midland, TX metro area
Competitor counts, household spending and official business counts for restaurants and cafes in the Midland, TX metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #158 of 387 scored metro areas
#3 of 26 scored metro areas based in Texas
- Listings
- 820
- 339 chain locations (41%)
- Official establishments
- 362
- +16.0% since 2019
- Household spending a year
- $302.9M
- On food away from home · $4,351 a household
- Spending per listing
- $369K
- In line with the U.S.
- Listings per 10k households
- 117.8
- 7% above the U.S.
- Population, 2025
- 193,139
- +9.8% since 2020
See the restaurants and cafes around any address in the Midland metro area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 820 restaurants and cafes in the Midland metro area. Chain locations make up 41% of them, against 34% across the U.S. That comes to 117.8 for every 10,000 households, 7% above the U.S. rate of 109.8.
Household spending on food away from home in the Midland metro area comes to about $302.9M a year: $4,351 per household, 7% above the U.S. average. Spread across 820 restaurants and cafes, that is $369K per restaurant, in line with the U.S. figure of $371K.
Official counts show 362 businesses with payroll classed as restaurants and other eating places in the Midland metro area in 2023, up 16.0% from 2019. That is one for every 192 households, against one for every 209 across the U.S. Official counts list 155 one-person businesses without payroll. Since fiscal 2022, 13 SBA-backed loans worth $10.7M have gone to businesses classed as restaurants and other eating places in the Midland metro area.
Between 2020 and 2025, the population of the Midland metro area grew 9.8%, faster than the U.S. (+3.1%). For restaurants and cafes, the Midland metro area has a Groundwork market score of 55 (upper middle): #158 of 387 scored metro areas and #3 of 26 scored metro areas based in Texas.
How the Midland metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Midland metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 117.8 | 120.5 | 109.8 |
| Spending per listing | $369K | $329K | $371K |
| Households per official establishment | 192 | 207 | 209 |
| Official establishment growth, 2019–2023 | +16.0% | +12.4% | +6.0% |
| Population growth, 2020–2025 | +9.8% | +8.5% | +3.1% |
| Spending per household on food away from home | $4,351 | $3,970 | $4,070 |
| Median household income | $92,952 | $78,476 | $80,734 |
| Groundwork market score | 55 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 362+16.0% over the period
- Employees, 2023
- 7,564
- Annual payroll, 2023
- $203.5M
- One-person businesses, 2023
- 155Businesses with no payroll
- Map listings, September 2026
- 820339 chain locations
- Listings at the U.S. rate for this spending
- 817The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 13
- Amount
- $10.7M
SBA-backed loans to businesses classed as restaurants and other eating places in the Midland metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Midland metro area
- Population, 2025 estimate
- 193,139+9.8% since 2020
- Households
- 69,624
- Median age
- 34.0
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 1,815 sq. mi.
- People per square mile
- 99
- Median household income
- $92,952+17.5% vs. 2015–2019, before inflation
- Average household income
- $129,045
- Median home value
- $309,400
- Jobs located here
- 119,441
- Daytime population
- 214,353Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Midland metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for restaurants and cafes, numbered among those based in Texas, with the Midland metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin-Round Rock-San Marcos, TX | 66 | 11,883 | 120.1 | $379K | +14.0% | #90 of 387 |
| 2Sherman-Denison, TX | 56 | 632 | 114.4 | $325K | +12.8% | #151 of 387 |
| 3Midland, TX | 55 | 820 | 117.8 | $369K | +9.8% | #158 of 387 |
| 4Dallas-Fort Worth-Arlington, TX | 52 | 34,506 | 119.3 | $359K | +10.6% | #181 of 387 |
| 5Killeen-Temple, TX | 52 | 1,763 | 99.2 | $357K | +7.2% | #182 of 387 |
| 6Houston-Pasadena-The Woodlands, TX | 49 | 32,354 | 121.6 | $338K | +10.3% | #201 of 387 |
| 7Odessa, TX | 48 | 685 | 106.1 | $348K | +5.0% | #204 of 387 |
| 8San Antonio-New Braunfels, TX | 44 | 11,594 | 119.8 | $323K | +9.5% | #234 of 387 |
| 9Wichita Falls, TX | 40 | 546 | 96.2 | $364K | +0.7% | #259 of 387 |
| 10Longview, TX | 35 | 1,166 | 107.8 | $324K | +3.8% | #299 of 387 |
Other business types in the Midland metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes55
- Sit-down restaurants55
- Fast food and sandwich shops59
- Pizza73
- Coffee shops and cafes57
- Bakeries and dessert shops48
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Midland, TX metro area?
There are 820 restaurants and cafes on map listings in the Midland metro area as of September 2026. 339 of them (41%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 362 businesses with payroll classed as restaurants and other eating places in 2023, up 16.0% from 2019. Official counts also show 155 one-person businesses without payroll.
How much do households in the Midland, TX metro area spend on food away from home?
About $302.9M a year, or $4,351 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 820 restaurants and cafes on map listings, it comes to $369K per restaurant. It is estimated from the incomes of the 69,624 households in the Midland metro area and national spending patterns by income.
How does the Midland, TX metro area compare with the U.S. for restaurants and cafes?
The Midland metro area has 117.8 restaurants and cafes per 10,000 households, 7% above the U.S. rate of 109.8. Spending per restaurant is $369K, in line with the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Midland metro area would have about 817, against 820 on map listings. There is one business with payroll in the industry for every 192 households, against one for every 209 across the U.S. The official count rose 16.0% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Midland, TX metro area growing?
Population estimates put the Midland metro area at 193,139 people in 2025, up 9.8% since 2020, faster than the U.S. (+3.1%). It has 69,624 households. The median household income in the Midland metro area is $92,952 a year, 15% above the U.S. median of $80,734. That rose 17.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Midland metro area scores 55 for restaurants and cafes (upper middle), #158 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Midland metro area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Midland metro area
Screening a site or an acquisition in the Midland metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.