Metro area profile · Texas
Laredo, TX metro area market data
Population, household spending and competition for 56 business types in the Laredo metro area, each scored against other metro areas.
- Population, 2025
- 281,224
- +5.2% since 2020
- Households
- 81,373
- Median household income
- $63,058
- +35.7% vs. 2015–2019, before inflation
- Median home value
- $189,900
- Jobs located here
- 100,368
- Highest market score
- 85
- Landscaping and lawn care, #8 of 385 scored metro areas
A site report maps the competitors on map listings around any address in the Laredo metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Laredo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 281,224 people live in the Laredo metro area, in 81,373 households. Population estimates show the Laredo metro area grew 5.2% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Laredo metro area is $63,058 a year, 22% below the U.S. median of $80,734. That rose 35.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Laredo metro area spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in the Laredo metro area are for landscaping and lawn care companies (85); lawn care, cleaning and pest control companies (84); and house cleaning businesses (80). The Laredo metro area ranks #8 of 385 scored metro areas for landscaping and lawn care companies.
The Laredo metro area is made up of one county, Webb County. For its number of households, the Laredo metro area has the most map listings, relative to the U.S., for tire shops (2.8 times the U.S. rate) and the fewest for chiropractors (67% below the U.S. rate).
All 56 business types in the Laredo metro area
Highest Groundwork market score first. Each score compares the Laredo metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 85 | #8 of 385 | 9 | 1.1 | $12.1M | 413 | 15 |
| Lawn, cleaning and pest control | 84 | #9 of 387 | 34 | 4.2 | $3.2M | 191 | 59 |
| House cleaning | 80 | #12 of 375 | 7 | 0.9 | $15.5M | 243 | 31 |
| Pet businesses | 80 | #14 of 387 | 42 | 5.2 | $1.5M | 175 | 13 |
| Veterinarians | 80 | #18 of 384 | 11 | 1.4 | $5.9M | 216 | 7 |
| Pet grooming and boarding | 78 | #17 of 386 | 17 | 2.1 | $3.8M | 150 | 3 |
| Chiropractors | 76 | #19 of 386 | 15 | 1.8 | $5.5M | 230 | 6 |
| Roofing and gutters | 73 | #26 of 381 | 15 | 1.8 | $14M | 166 | 9 |
| Pet stores | 73 | #31 of 382 | 12 | 1.5 | $5.4M | 119 | 3 |
| Home repair trades | 70 | #41 of 387 | 75 | 9.2 | $2.8M | 116 | 94 |
| Property management | 67 | #46 of 374 | 10 | 1.2 | Index only | 204 | 34 |
| Real estate agents and brokers | 66 | #56 of 387 | 158 | 19.4 | Index only | 132 | 33 |
| Dentists and orthodontists | 65 | #88 of 387 | 70 | 8.6 | $1.2M | 120 | 43 |
| HVAC and plumbing | 64 | #76 of 387 | 41 | 5.0 | $5.1M | 108 | 54 |
| Real estate | 62 | #83 of 387 | 205 | 25.2 | Index only | 128 | 99 |
| Electricians | 59 | #122 of 383 | 19 | 2.3 | $11.1M | 92 | 31 |
| Doctors, dentists and clinics | 56 | #140 of 387 | 498 | 61.2 | $166K | 109 | 233 |
| Funeral homes | 51 | #171 of 377 | 17 | 2.1 | $590K | 87 | 7 |
| Physical therapy | 51 | #185 of 386 | 36 | 4.4 | $2.3M | 95 | 24 |
| Collision repair and body shops | 50 | #205 of 381 | 31 | 3.8 | $2.4M | 77 | 11 |
| Nail salons | 49 | #199 of 387 | 47 | 5.8 | $1.4M | 84 | 6 |
| Gas stations | 48 | #214 of 387 | 137 | 16.8 | $1.8M | 73 | 78 |
| Insurance agencies | 46 | #214 of 387 | 199 | 24.5 | $1M | 82 | 90 |
| Oil change and quick lube | 44 | #180 of 290 | 7 | 0.9 | $10.5M | 76 | 7 |
| Coffee shops and cafes | 44 | #239 of 387 | 70 | 8.6 | $3.9M | 106 | 52 |
| Grocery stores | 44 | #241 of 387 | 65 | 8.0 | $7.1M | 76 | 23 |
| Dry cleaners | 43 | #175 of 272 | 9 | 1.1 | $15.4M | 98 | 7 |
| Spas and skin care | 42 | #268 of 387 | 113 | 13.9 | $581K | 66 | 9 |
| Optometrists and eye care | 42 | #269 of 386 | 26 | 3.2 | $3.2M | 101 | 15 |
| Grocery and convenience stores | 39 | #276 of 387 | 255 | 31.3 | $1.8M | 53 | 35 |
| Martial arts and dance studios | 39 | #299 of 387 | 58 | 7.1 | $835K | 41 | 10 |
| Salons, barbers and spas | 39 | #310 of 387 | 488 | 60.0 | $135K | 63 | 53 |
| Yoga, Pilates and fitness studios | 38 | #278 of 347 | 13 | 1.6 | $3.7M | 92 | 26 |
| Convenience stores | 37 | #286 of 387 | 144 | 17.7 | $3.2M | 40 | 12 |
| Pest control | 36 | #272 of 345 | 18 | 2.2 | $6M | 59 | 13 |
| Auto repair shops | 35 | #306 of 387 | 249 | 30.6 | $294K | 66 | 83 |
| Hair salons | 35 | #345 of 387 | 234 | 28.8 | $281K | 65 | 34 |
| Pizza | 34 | #310 of 387 | 58 | 7.1 | $4.7M | 93 | 200 |
| Primary care and pediatrics | 33 | #315 of 387 | 61 | 7.5 | $1.4M | 76 | 136 |
| Mortgage brokers and lenders | 33 | #336 of 373 | 35 | 4.3 | Index only | 83 | 20 |
| Gyms, studios and classes | 33 | #343 of 387 | 156 | 19.2 | $310K | 47 | 36 |
| Auto repair and car care | 27 | #344 of 387 | 437 | 53.7 | $168K | 62 | 140 |
| Sit-down restaurants | 27 | #357 of 387 | 785 | 96.5 | $349K | 53 | 154 |
| Gyms | 27 | #368 of 387 | 85 | 10.4 | $570K | 44 | 26 |
| Car washes and detailing | 26 | #356 of 387 | 47 | 5.8 | $1.6M | 62 | 19 |
| Barbershops | 23 | #359 of 387 | 85 | 10.4 | $772K | 41 | Under 3 |
| Restaurants and cafes | 23 | #365 of 387 | 1,276 | 156.8 | $215K | 58 | 410 |
| Bakeries and dessert shops | 23 | #372 of 387 | 125 | 15.4 | $2.2M | 53 | 68 |
| Tire shops | 22 | #355 of 386 | 86 | 10.6 | $851K | 34 | 25 |
| Child care and preschools | 22 | #369 of 387 | 61 | 7.5 | $496K | 50 | 68 |
| Laundromats | 21 | #343 of 364 | 18 | 2.2 | $7.7M | 61 | 11 |
| Fast food and sandwich shops | 20 | #360 of 387 | 156 | 19.2 | $1.8M | 58 | 200 |
| Clothing, shoes and laundry | 18 | #365 of 387 | 357 | 43.9 | $387K | 44 | 158 |
| Clothing and shoe stores | 18 | #367 of 387 | 272 | 33.4 | $508K | 40 | 140 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $27.5M | 112 | 9 |
| Home inspectors | Not scored | Not scored | 2 | 0.2 | Index only | Too few | Under 3 |
Household spending in the Laredo metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $73.2M | $900 | 94 |
| Gasoline and other fuels | $239.8M | $2,946 | 114 |
| Food away from home | $273.9M | $3,366 | 83 |
| Groceries | $459.4M | $5,645 | 89 |
| Personal care products and services | $65.7M | $807 | 80 |
| Child care and other personal services | $30.3M | $372 | 64 |
| Memberships, classes and admissions | $48.4M | $595 | 61 |
| Medical and dental services | $82.4M | $1,013 | 79 |
| Pets | $64.7M | $795 | 87 |
| Clothing, shoes and related services | $138.3M | $1,700 | 83 |
| Vehicle insurance | $205.1M | $2,521 | 129 |
| Home repairs, maintenance and insurance | $210.5M | $2,586 | 86 |
| Lawn care, cleaning and other household services | $108.8M | $1,338 | 95 |
| Rent and homeowner costs | $1.1B | $13,935 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Laredo metro area
- Population, 2025 estimate
- 281,224+5.2% since 2020
- Households
- 81,373
- Median age
- 30.9
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,362 sq. mi.
- People per square mile
- 80
- Median household income
- $63,058+35.7% vs. 2015–2019, before inflation
- Average household income
- $81,101
- Median home value
- $189,900
- Jobs located here
- 100,368
- Daytime population
- 263,275Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Laredo metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Laredo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Laredo metro area 1
- Webb County, TX269,294 people
Other markets based in Texas 12
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- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Laredo, TX metro area growing?
Population estimates put the Laredo metro area at 281,224 people in 2025, up 5.2% since 2020, faster than the U.S. (+3.1%). It has 81,373 households. Against the 2015–2019 survey, median household income rose 35.7%, before inflation.
How much do households in the Laredo, TX metro area spend?
Households in the Laredo metro area spend about $1.1B a year on rent and homeowner costs, $459.4M on groceries and $273.9M on food away from home. Relative to the U.S., household spending in the Laredo metro area runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in the Laredo, TX metro area?
Of the business types scored in the Laredo metro area, landscaping and lawn care companies (85); lawn care, cleaning and pest control companies (84); and house cleaning businesses (80) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #8 of 385 scored metro areas.
How does the Laredo, TX metro area compare with the U.S.?
Median household income in the Laredo metro area is $63,058, 22% below the U.S. median of $80,734. The population rose 5.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $189,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (2.8 times the U.S. rate) and lowest for chiropractors (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Laredo metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Laredo metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Laredo metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Laredo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.