Groundwork

Fitness and classes · Metro area · Texas

Gyms and studios in the Laredo, TX metro area

How the Laredo, TX metro area compares with other metro areas and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 33 out of 100: Lower middle

Ranked #343 of 387 scored metro areas
#19 of 26 scored metro areas based in Texas

Listings
156
21 chain locations (13%)
Official establishments
36
+33.3% since 2019
Household spending a year
$48.4M
On memberships, classes and admissions · $595 a household
Spending per listing
$310K
53% below the U.S.
Listings per 10k households
19.2
29% above the U.S.
Population, 2025
281,224
+5.2% since 2020

See the gyms and studios around any address in the Laredo metro area

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Laredo metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For gyms and studios, the Laredo metro area has a Groundwork market score of 33 (lower middle): #343 of 387 scored metro areas and #19 of 26 scored metro areas based in Texas. That puts it in the bottom quarter of metro areas.

At $595 per household (39% below the U.S. average), households in the Laredo metro area spend about $48.4M a year on memberships, classes and admissions. That is about $310K of household spending for each location on map listings, 53% below the U.S. figure of $662K.

The Laredo metro area has 156 gyms and studios on map listings as of September 2026. Chain locations make up 13% of them, against 20% across the U.S. That comes to 19.2 for every 10,000 households, 29% above the U.S. rate of 14.9.

The official count of businesses with payroll classed as fitness centers and recreation instruction in the Laredo metro area was 36 in 2023, up 33.3% from 2019. That is one for every 2,260 households, against one for every 1,641 across the U.S. Population estimates put the population change in the Laredo metro area from 2020 to 2025 at +5.2%, faster than the U.S. (+3.1%).

How the Laredo metro area compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Laredo, TX metro area compared with Texas and the U.S.
MeasureLaredo metro areaTexasU.S.
Listings per 10k households19.215.014.9
Spending per listing$310K$539K$662K
Households per official establishment2,2601,7181,641
Official establishment growth, 2019–2023+33.3%+19.7%+8.2%
Population growth, 2020–2025+5.2%+8.5%+3.1%
Spending per household on memberships, classes and admissions$595$810$983
Median household income$63,058$78,476$80,734
Groundwork market score3345

Official counts and lending

Businesses

Official establishments, 2019 to 2023
36+33.3% over the period
Employees, 2023
481
Annual payroll, 2023
$7.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
15621 chain locations
Listings at the U.S. rate for this spending
73The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Laredo metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Laredo metro area

Population, 2025 estimate
281,224+5.2% since 2020
Households
81,373
Median age
30.9
Homes lived in by their owners
65%
Vehicles per household
1.9
Land area
3,362 sq. mi.
People per square mile
80
Median household income
$63,058+35.7% vs. 2015–2019, before inflation
Average household income
$81,101
Median home value
$189,900
Jobs located here
100,368
Daytime population
263,275Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Laredo metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of the Laredo metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Texas

Every Texas market ranked →

The highest-scoring metro areas in Texas for gyms and studios, numbered among those based in Texas, with the Laredo metro area marked.

Top metro areas in Texas

Metro areas in Texas ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Odessa, TX69578.8$798K+5.0%#39 of 387
2Midland, TX679413.5$705K+9.8%#54 of 387
3Houston-Pasadena-The Woodlands, TX523,95214.8$583K+10.3%#171 of 387
4Sherman-Denison, TX527914.3$495K+12.8%#175 of 387
5Dallas-Fort Worth-Arlington, TX504,63716.0$573K+10.6%#192 of 387
6San Antonio-New Braunfels, TX471,36014.1$545K+9.5%#222 of 387
7Austin-Round Rock-San Marcos, TX461,90519.3$528K+14.0%#238 of 387
8Beaumont-Port Arthur, TX4516110.8$617K+0.5%#242 of 387
9Killeen-Temple, TX4523513.2$488K+7.2%#253 of 387
10Amarillo, TX4112211.8$587K+2.7%#278 of 387
19Laredo, TX3315619.2$310K+5.2%#343 of 387

Other business types in the Laredo metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in the Laredo, TX metro area?

Map listings as of September 2026 show 156 gyms and studios in the Laredo metro area. 21 of them (13%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 36 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 33.3% from 2019.

How much do households in the Laredo, TX metro area spend on memberships, classes and admissions?

About $48.4M a year, or $595 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 156 gyms and studios on map listings, it comes to $310K per location. It is estimated from the incomes of the 81,373 households in the Laredo metro area and national spending patterns by income.

How does the Laredo, TX metro area compare with the U.S. for gyms and studios?

The Laredo metro area has 19.2 gyms and studios per 10,000 households, 29% above the U.S. rate of 14.9. Spending per location is $310K, 53% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Laredo metro area would have about 73, against 156 on map listings. There is one business with payroll in the industry for every 2,260 households, against one for every 1,641 across the U.S. The official count rose 33.3% from 2019 to 2023, against +8.2% for the U.S.

How fast is the Laredo, TX metro area growing?

Population estimates put the Laredo metro area at 281,224 people in 2025, up 5.2% since 2020, faster than the U.S. (+3.1%). It has 81,373 households. The median household income in the Laredo metro area is $63,058 a year, 22% below the U.S. median of $80,734. That rose 35.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Laredo metro area scores 33 for gyms and studios (lower middle), #343 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Laredo metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in the Laredo metro area

Screening a site or an acquisition in the Laredo metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Laredo metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.