Small-town market profile · Tennessee
Shelbyville, TN area market data
Population, household spending and competition for 56 business types in the Shelbyville area, each scored against other small-town markets.
- Population, 2025
- 55,273
- +9.7% since 2020
- Households
- 19,505
- Median household income
- $67,225
- +33.3% vs. 2015–2019, before inflation
- Median home value
- $281,200
- Jobs located here
- 17,181
- Highest market score
- 84
- Pizza, #8 of 520 scored small-town markets
A site report maps the competitors on map listings around any address in the Shelbyville area by name and distance, and the households and spending within reach. Or open the report at the center of the Shelbyville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 55,273 people live in the Shelbyville area, in 19,505 households. Between 2020 and 2025, the population of the Shelbyville area grew 9.7%, faster than the U.S. (+3.1%). The median household income in the Shelbyville area is $67,225 a year, 17% below the U.S. median of $80,734. That rose 33.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Shelbyville area spend the most on vehicle insurance (an index of 159, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in the Shelbyville area are for pizza places (84), insurance agencies (83) and real estate agents and brokers (82). The Shelbyville area ranks #8 of 520 scored small-town markets for pizza places.
The Shelbyville area is made up of one county, Bedford County. For its number of households, the Shelbyville area has the most map listings, relative to the U.S., for collision repair and body shops (81% above the U.S. rate) and the fewest for gyms and studios (62% below the U.S. rate).
All 56 business types in the Shelbyville area
Highest Groundwork market score first. Each score compares the Shelbyville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pizza | 84 | #8 of 520 | 7 | 3.6 | $9.7M | 191 | 30 |
| Insurance agencies | 83 | #40 of 537 | 29 | 14.9 | $2.1M | 166 | 18 |
| Real estate agents and brokers | 82 | #4 of 533 | 25 | 12.8 | Index only | 206 | 5 |
| Real estate | 81 | #7 of 536 | 31 | 15.9 | Index only | 209 | 10 |
| Gyms, studios and classes | 80 | #12 of 535 | 11 | 5.6 | $1.1M | 170 | Under 3 |
| Dentists and orthodontists | 80 | #22 of 526 | 11 | 5.6 | $1.9M | 189 | 7 |
| Gas stations | 80 | #27 of 536 | 23 | 11.8 | $3.1M | 128 | 30 |
| Landscaping and lawn care | 79 | #26 of 399 | 9 | 4.6 | $3M | 103 | 13 |
| Roofing and gutters | 78 | #15 of 288 | 6 | 3.1 | $8.9M | 105 | Under 3 |
| Restaurants and cafes | 78 | #38 of 538 | 163 | 83.6 | $417K | 113 | 68 |
| Bakeries and dessert shops | 77 | #24 of 507 | 13 | 6.7 | $5.2M | 126 | 5 |
| Gyms | 76 | #24 of 506 | 8 | 4.1 | $1.5M | 119 | Under 3 |
| Car washes and detailing | 75 | #50 of 441 | 9 | 4.6 | $2.4M | 96 | Under 3 |
| Pet stores | 74 | #25 of 220 | 5 | 2.6 | $3.2M | 71 | Under 3 |
| Coffee shops and cafes | 74 | #36 of 529 | 16 | 8.2 | $4.3M | 115 | 5 |
| Tire shops | 74 | #58 of 431 | 8 | 4.1 | $2.7M | 108 | 4 |
| Doctors, dentists and clinics | 73 | #65 of 538 | 97 | 49.7 | $210K | 138 | 29 |
| Mortgage brokers and lenders | 72 | #19 of 177 | 5 | 2.6 | Index only | 144 | Under 3 |
| Spas and skin care | 71 | #57 of 504 | 11 | 5.6 | $1.5M | 170 | Under 3 |
| Fast food and sandwich shops | 69 | #95 of 537 | 26 | 13.3 | $2.6M | 86 | 30 |
| Electricians | 68 | #36 of 295 | 6 | 3.1 | $8.9M | 74 | 14 |
| Lawn, cleaning and pest control | 67 | #88 of 481 | 16 | 8.2 | $1.7M | 101 | 26 |
| Auto repair shops | 67 | #100 of 538 | 50 | 25.6 | $433K | 97 | 22 |
| Veterinarians | 66 | #87 of 398 | 6 | 3.1 | $2.7M | 98 | 10 |
| Sit-down restaurants | 66 | #105 of 538 | 92 | 47.2 | $740K | 111 | 32 |
| Physical therapy | 65 | #93 of 400 | 7 | 3.6 | $2.9M | 121 | 6 |
| Hair salons | 64 | #113 of 538 | 37 | 19.0 | $443K | 103 | Under 3 |
| Auto repair and car care | 64 | #144 of 538 | 90 | 46.1 | $241K | 90 | 31 |
| Pet grooming and boarding | 62 | #104 of 387 | 9 | 4.6 | $1.8M | 70 | 5 |
| Salons, barbers and spas | 62 | #123 of 538 | 67 | 34.4 | $245K | 115 | Under 3 |
| Barbershops | 61 | #121 of 377 | 8 | 4.1 | $2M | 109 | Under 3 |
| Convenience stores | 61 | #168 of 529 | 19 | 9.7 | $6M | 76 | 7 |
| Grocery and convenience stores | 61 | #172 of 538 | 44 | 22.6 | $2.6M | 76 | 13 |
| Funeral homes | 58 | #127 of 365 | 5 | 2.6 | $494K | 73 | 5 |
| Grocery stores | 58 | #179 of 506 | 20 | 10.3 | $5.7M | 61 | 6 |
| Home repair trades | 57 | #181 of 526 | 29 | 14.9 | $1.8M | 76 | 31 |
| Primary care and pediatrics | 56 | #190 of 458 | 17 | 8.7 | $1.2M | 67 | 13 |
| Pest control | 55 | #36 of 85 | 5 | 2.6 | $5.4M | 53 | 6 |
| Nail salons | 55 | #167 of 387 | 10 | 5.1 | $1.6M | 98 | Under 3 |
| HVAC and plumbing | 54 | #197 of 476 | 17 | 8.7 | $3.1M | 66 | 17 |
| Pet businesses | 53 | #240 of 527 | 26 | 13.3 | $615K | 70 | 15 |
| Clothing, shoes and laundry | 51 | #263 of 536 | 44 | 22.6 | $775K | 88 | 15 |
| Clothing and shoe stores | 48 | #296 of 536 | 34 | 17.4 | $1M | 79 | 15 |
| Collision repair and body shops | 43 | #251 of 387 | 11 | 5.6 | $2M | 64 | 11 |
| Child care and preschools | 41 | #313 of 454 | 17 | 8.7 | $441K | 44 | 14 |
| Chiropractors | Not scored | Not scored | 4 | 2.1 | $5.1M | 213 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.1 | $5.1M | 163 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.5 | $4.1M | 204 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 1.5 | $6.8M | 28 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.0 | $17M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.0 | $13.6M | Too few | 7 |
| Laundromats | Not scored | Not scored | 2 | 1.0 | $17M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $21.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.5 | Index only | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Shelbyville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.7M | $1,110 | 116 |
| Gasoline and other fuels | $70.4M | $3,607 | 139 |
| Food away from home | $68M | $3,488 | 86 |
| Groceries | $113.1M | $5,799 | 92 |
| Personal care products and services | $16.4M | $841 | 84 |
| Child care and other personal services | $7.5M | $384 | 66 |
| Memberships, classes and admissions | $12.4M | $634 | 65 |
| Medical and dental services | $20.4M | $1,047 | 81 |
| Pets | $16M | $820 | 90 |
| Clothing, shoes and related services | $34.1M | $1,747 | 85 |
| Vehicle insurance | $60.6M | $3,106 | 159 |
| Home repairs, maintenance and insurance | $53.3M | $2,733 | 91 |
| Lawn care, cleaning and other household services | $27.1M | $1,390 | 98 |
| Rent and homeowner costs | $281.2M | $14,419 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Shelbyville area
- Population, 2025 estimate
- 55,273+9.7% since 2020
- Households
- 19,505
- Median age
- 37.0
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.3
- Land area
- 474 sq. mi.
- People per square mile
- 110
- Median household income
- $67,225+33.3% vs. 2015–2019, before inflation
- Average household income
- $86,190
- Median home value
- $281,200
- Jobs located here
- 17,181
- Daytime population
- 45,569Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Shelbyville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Shelbyville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Shelbyville area 1
- Bedford County, TN52,237 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
Questions
How fast is the Shelbyville, TN area growing?
Population estimates put the Shelbyville area at 55,273 people in 2025, up 9.7% since 2020, faster than the U.S. (+3.1%). It has 19,505 households. Against the 2015–2019 survey, median household income rose 33.3%, before inflation.
How much do households in the Shelbyville, TN area spend?
Households in the Shelbyville area spend about $281.2M a year on rent and homeowner costs, $113.1M on groceries and $70.4M on gasoline and other fuels. Relative to the U.S., household spending in the Shelbyville area runs highest on vehicle insurance (an index of 159, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in the Shelbyville, TN area?
Of the business types scored in the Shelbyville area, pizza places (84), insurance agencies (83) and real estate agents and brokers (82) have the highest Groundwork market scores. For pizza places, that ranks #8 of 520 scored small-town markets.
How does the Shelbyville, TN area compare with the U.S.?
Median household income in the Shelbyville area is $67,225, 17% below the U.S. median of $80,734. The population rose 9.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $281,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for collision repair and body shops (81% above the U.S. rate) and lowest for gyms and studios (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Shelbyville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Shelbyville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Shelbyville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Shelbyville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.